Savages (2012 film) Audience in United States

Savages (2012 film) logo

Savages (2012 film) has an estimated audience of 1,058,537 people in United States. 50.6% are female, 49.4% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: Corona (band), Grinch, Ketchum, Idaho, Home construction, Theocracy.

The average Savages (2012 film) fan in United States is 34.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Corona (band), Grinch, Ketchum, Idaho, with strongest over-indexing on Corona (band) (20× the country average). Demographically, the Savages (2012 film) audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

Demographics of Savages (2012 film) fans

Demographic split for Savages (2012 film) audience in United States
MetricValue
Female50.6%
Male49.4%
Average age34.4
Estimated audience size1,058,537

Audience persona

The typical Savages (2012 film) fan in United States is balanced, around 34.4 years old, with strong Risk Appetite tendencies and a notable affinity for Corona (band).

Top regions in United States

Top regions ranked by reach for Savages (2012 film) in United States
RegionReachAffinity
California112,4570.97×
Texas101,8411.12×
Florida71,7491×
New York50,2700.85×
Minnesota50,1603.31×
Georgia31,4130.96×
Illinois31,4060.89×
Pennsylvania31,2930.88×
North Carolina30,3470.95×
Maryland27,9091.53×
Ohio27,4960.84×
Michigan24,3070.88×
Arizona23,6091.09×
Virginia23,3720.91×
New Jersey20,5600.76×
Tennessee20,2000.95×
Indiana20,1221.04×
Missouri18,6741.09×
Washington18,0980.85×
Alabama17,9091.21×
Louisiana16,2791.19×
South Carolina15,7270.99×
Colorado14,8340.89×
Massachusetts14,4280.69×
Wisconsin13,4470.84×
Kentucky12,9550.98×
Oklahoma12,0211.02×
Utah10,4521.1×
Arkansas10,2921.18×
Oregon10,1260.83×
Mississippi9,7491.12×
Nevada9,7100.95×
Connecticut7,8240.74×
Kansas7,7390.93×
Iowa7,6150.87×
New Mexico5,7761.09×
West Virginia5,1861.05×
Idaho5,1500.97×
Nebraska4,8440.91×
Montana4,2131.43×
Hawaii3,4530.76×
North Dakota3,2241.48×
New Hampshire2,9160.7×
Washington, District of Columbia2,8840.91×
Maine2,7580.73×
Alaska2,3561.04×
South Dakota2,3320.95×
Rhode Island2,2930.68×
Delaware2,1010.72×
Wyoming1,7671.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Savages (2012 film) audience
BrandAffinityCategory
Corona (band)20×Music & Radio
Grinch9.08×Movies & TV
Ketchum, Idaho51.77×Travel & Leisure
Home construction2.13×Home & Garden
Theocracy10.94×Music & Radio
Dog breed1.53×Pets & Animals
Wok8.46×Food & Beverages
Hang Seng Index17.1×Business & Career
Klingspor's Woodworking Shop33.98×Shopping
Vocal harmony5.29×Music & Radio
Pallet racking17.25×Home & Garden
Elsword17.64×Games
Google Photos2.62×Technology & Electronics
Magazine (band)6.77×Music & Radio
Home equity1.77×Home & Garden
Nationality1.8×Politics & Society
Kiwi Collection49.08×Travel & Leisure
Personalised Gifts3.4×Home & Garden
The Nice Guys6.19×Movies & TV
Goop3.98×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Savages (2012 film) audience
TraitClusterScore
Risk AppetiteTHRILL2.26
Luxury OrientationPREMIUM2.08
Urban LifestyleOPEN1.69
ExtroversionTHRILL1.57
TraditionCONSERVATISM1.41
Need for SecurityCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Savages (2012 film)
CountryShare
United States31.9%
Japan10.1%
Brazil7.8%

See Savages (2012 film) audiences in other countries

More Thriller audiences in United States

Frequently asked questions

How many fans does Savages (2012 film) have in United States?

Savages (2012 film) has an estimated audience of 1,058,537 people in United States, concentrated in California and Texas.

What is the gender split and age of Savages (2012 film) fans?

50.6% of Savages (2012 film) fans are female, 49.4% are male, with an average age of 34.4 years.

Which brands do Savages (2012 film) fans like most?

Savages (2012 film) fans show strongest brand affinity for Corona (band) (20×), Grinch (9.08×), and Ketchum, Idaho (51.77×) over the country average.

Where do Savages (2012 film) fans live in United States?

Savages (2012 film) fans in United States are most concentrated in California (reach 112,457), Texas (reach 101,841), and Florida (reach 71,749). These three regions account for the largest share of the active audience.

What other brands do Savages (2012 film) fans also like?

Beyond Savages (2012 film) itself, the audience over-indexes on Grinch (9.08×), Ketchum, Idaho (51.77×), Home construction (2.13×), and Theocracy (10.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Savages (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.