Lethal Weapon Audience in United States

Lethal Weapon logo

Lethal Weapon has an estimated audience of 996,815 people in United States. 50.0% are female, 50.0% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: John Wick 2, 24 (TV series), The 100 (TV series), Kia Sportage, Die Hard.

The average Lethal Weapon fan in United States is 33.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include John Wick 2, 24 (TV series), The 100 (TV series), with strongest over-indexing on John Wick 2 (256.67× the country average). Demographically, the Lethal Weapon audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Lethal Weapon fans

Demographic split for Lethal Weapon audience in United States
MetricValue
Female50.0%
Male50.0%
Average age33.6
Estimated audience size996,815

Audience persona

The typical Lethal Weapon fan in United States is balanced, around 33.6 years old, with strong Risk Appetite tendencies and a notable affinity for John Wick 2.

Top regions in United States

Top regions ranked by reach for Lethal Weapon in United States
RegionReachAffinity
California89,8950.82×
Texas84,3270.98×
Florida59,1410.88×
New York44,1180.79×
Pennsylvania34,9631.04×
Ohio32,9981.07×
Illinois32,9670.99×
North Carolina30,0581×
Georgia29,4830.96×
Michigan27,8231.07×
Arizona23,6101.16×
Tennessee22,7521.14×
Virginia21,7960.9×
Missouri20,5711.28×
Indiana19,8991.09×
New Jersey19,4790.77×
Washington19,3320.97×
Alabama16,6441.2×
Wisconsin15,1491.01×
South Carolina15,1381.01×
Kentucky14,8111.19×
Oklahoma14,6231.32×
Massachusetts14,2800.73×
Colorado14,2400.91×
Maryland13,5770.79×
Louisiana12,9221.01×
Minnesota12,9050.9×
Oregon12,1211.06×
Arkansas9,5721.17×
Nevada9,4130.98×
Kansas9,3891.2×
Mississippi9,2481.13×
Iowa9,2191.12×
Connecticut8,0020.8×
Utah7,9970.9×
Idaho6,1241.23×
Nebraska5,3651.07×
West Virginia5,3201.15×
New Mexico5,0571.01×
New Hampshire3,5920.91×
Maine3,5891.01×
Montana3,4191.24×
Hawaii3,0270.71×
Alaska2,5631.2×
Rhode Island2,5330.8×
South Dakota2,4991.08×
Delaware2,1500.78×
North Dakota2,0741.01×
Washington, District of Columbia1,7880.6×
Wyoming1,6711.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lethal Weapon audience
BrandAffinityCategory
John Wick 2256.67×Movies & TV
24 (TV series)22.76×Movies & TV
The 100 (TV series)21.79×Movies & TV
Kia Sportage22.5×Cars & Mobility
Die Hard18.03×Movies & TV
Superman2.32×Movies & TV
Guardians of the Galaxy (film)9.44×Movies & TV
Ant-Man (film)15.87×Movies & TV
Autism Awareness6.47×Health
Doctor Strange10.8×Literature
Singer-songwriter2.76×Music & Radio
Diabetes mellitus awareness4.48×Health
Gremlins9.77×Movies & TV
Anthony Mackie13.07×Movies & TV
Diane Keaton3.96×Movies & TV
Bruce Willis4.61×Movies & TV
Joey King9.97×Movies & TV
Westworld (TV series)12.05×Movies & TV
Beetlejuice3.01×Movies & TV
True Detective4.26×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lethal Weapon audience
TraitClusterScore
Risk AppetiteTHRILL1.64
Convenience OrientationPREMIUM1.33
ExtroversionTHRILL1.28
Community OrientationOPEN1.26
Need for SecurityCONSERVATISM1.25
PatriotismCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Lethal Weapon
CountryShare
United States36.7%
United Kingdom7.3%
Germany7.1%

See Lethal Weapon audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Lethal Weapon have in United States?

Lethal Weapon has an estimated audience of 996,815 people in United States, concentrated in California and Texas.

What is the gender split and age of Lethal Weapon fans?

50.0% of Lethal Weapon fans are female, 50.0% are male, with an average age of 33.6 years.

Which brands do Lethal Weapon fans like most?

Lethal Weapon fans show strongest brand affinity for John Wick 2 (256.67×), 24 (TV series) (22.76×), and The 100 (TV series) (21.79×) over the country average.

Where do Lethal Weapon fans live in United States?

Lethal Weapon fans in United States are most concentrated in California (reach 89,895), Texas (reach 84,327), and Florida (reach 59,141). These three regions account for the largest share of the active audience.

What other brands do Lethal Weapon fans also like?

Beyond Lethal Weapon itself, the audience over-indexes on 24 (TV series) (22.76×), The 100 (TV series) (21.79×), Kia Sportage (22.5×), and Die Hard (18.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lethal Weapon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.