Mad Max: Fury Road Audience in United States

Mad Max: Fury Road logo

Mad Max: Fury Road has an estimated audience of 1,327,826 people in United States. 33.3% are female, 66.7% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: UK garage, Isometric exercise, Winemaking, Dog breed, Pro-Ject.

The average Mad Max: Fury Road fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include UK garage, Isometric exercise, Winemaking, with strongest over-indexing on UK garage (24× the country average). Demographically, the Mad Max: Fury Road audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Mad Max: Fury Road fans

Demographic split for Mad Max: Fury Road audience in United States
MetricValue
Female33.3%
Male66.7%
Average age35.8
Estimated audience size1,327,826

Audience persona

The typical Mad Max: Fury Road fan in United States is more male, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Mad Max: Fury Road in United States
RegionReachAffinity
California181,8741.25×
Texas128,6001.13×
Florida81,1830.9×
New York71,8380.97×
Illinois47,1831.07×
Pennsylvania40,5730.91×
Ohio39,3700.96×
North Carolina39,2740.98×
Georgia38,8040.95×
Michigan35,6901.03×
Washington32,9111.24×
Virginia32,5911.01×
New Jersey30,8260.91×
Arizona29,2271.08×
Colorado27,4291.31×
Tennessee26,3570.99×
Massachusetts25,4080.97×
Indiana23,2390.96×
Missouri22,3461.04×
Maryland19,8450.87×
Minnesota19,5811.03×
Wisconsin19,4410.97×
Oregon19,2541.27×
South Carolina17,1820.86×
Kentucky16,4830.99×
Oklahoma15,6191.06×
Alabama15,2370.82×
Utah14,7871.24×
Louisiana14,3790.84×
Nevada13,8761.08×
Connecticut12,1000.91×
Kansas10,7131.02×
Arkansas10,3840.95×
Iowa10,2860.94×
Mississippi8,8230.81×
Idaho7,7391.16×
New Mexico7,5871.14×
Nebraska6,4970.98×
Hawaii5,9261.04×
West Virginia4,9530.8×
New Hampshire4,8420.93×
Maine4,5550.96×
Montana4,3041.17×
Rhode Island3,5710.84×
Washington, District of Columbia3,4250.86×
Alaska3,1231.1×
South Dakota2,9790.97×
Delaware2,8110.77×
North Dakota2,4620.9×
Vermont2,3371×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mad Max: Fury Road audience
BrandAffinityCategory
UK garage24×Music & Radio
Isometric exercise18.02×Sports
Winemaking7.31×Food & Beverages
Dog breed1.88×Pets & Animals
Pro-Ject6.29×Music & Radio
Alaska1.69×Travel & Leisure
Minnesota1.67×Travel & Leisure
La Provence20.28×News
Unique Gifts1.53×Shopping
Bridget Jones: The Edge of Reason12.92×Movies & TV
ABC15 Arizona17.95×Movies & TV
Buckhannon, West Virginia14.35×Travel & Leisure
Magazine (band)3.61×Music & Radio
Elsword9×Games
ABC 7 Chicago2.36×Movies & TV
Atkins diet2.86×Health
WESH2.58×Movies & TV
IS (Infinite Stratos)1.94×Literature
Ironmongery5.06×Home & Garden
Birthday Gifts1.55×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mad Max: Fury Road audience
TraitClusterScore
Early Adopter MentalityPOWER1.7
Risk AppetiteTHRILL1.61
Need for SecurityCONSERVATISM1.43
TraditionCONSERVATISM1.4
IndividualismJOY1.37
LGBTQ+ IdentityOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Mad Max: Fury Road
CountryShare
United States33.4%
United Kingdom7.0%
Germany6.5%

See Mad Max: Fury Road audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Mad Max: Fury Road have in United States?

Mad Max: Fury Road has an estimated audience of 1,327,826 people in United States, concentrated in California and Texas.

What is the gender split and age of Mad Max: Fury Road fans?

33.3% of Mad Max: Fury Road fans are female, 66.7% are male, with an average age of 35.8 years.

Which brands do Mad Max: Fury Road fans like most?

Mad Max: Fury Road fans show strongest brand affinity for UK garage (24×), Isometric exercise (18.02×), and Winemaking (7.31×) over the country average.

Where do Mad Max: Fury Road fans live in United States?

Mad Max: Fury Road fans in United States are most concentrated in California (reach 181,874), Texas (reach 128,600), and Florida (reach 81,183). These three regions account for the largest share of the active audience.

What other brands do Mad Max: Fury Road fans also like?

Beyond Mad Max: Fury Road itself, the audience over-indexes on Isometric exercise (18.02×), Winemaking (7.31×), Dog breed (1.88×), and Pro-Ject (6.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mad Max: Fury Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.