Rascasse Audience Intelligence

Mad Max: Fury Road Audience in United States

A data profile of the people who buy, follow and care about Mad Max: Fury Road in United States — modelled from more than twelve digital signal sources. Mad Max: Fury Road has an estimated audience of 1,343,355 people in United States.

#39among Action in United States#1327among Movie / TV Show / Series in United States#3266in Movies & TV

The average Mad Max: Fury Road fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include John Wick 2, 24 (TV series), The 100 (TV series), with strongest over-indexing on John Wick 2 (190.1× the country average).

Demographically, the Mad Max: Fury Road audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mad Max: Fury Road fan in United States is more male, around 35.8 years old, with strong Convenience Orientation tendencies and a notable affinity for John Wick 2.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mad Max: Fury Road profile in United States.

Audience size
1.3M
in United States
Gender
33.3%♀
66.7% male
Age
35.8
average years
Country rank
#19246
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mad Max: Fury Road viewers

33.3% are female, 66.7% are male, average age 35.8.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for Mad Max: Fury Road audience in United States
MetricValue
Female33.3%
Male66.7%
Average age35.8
Estimated audience size1,343,355
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Mad Max: Fury Road audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3921%
40-4919%
50+12%
Fig. 04

Worldwide distribution

32.5%

of the worldwide Mad Max: Fury Road audience comes from United States.

Worldwide audience distribution share by country for Mad Max: Fury Road
CountryShare
United States32.5%
United Kingdom7.6%
France6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mad Max: Fury Road audience in United States is strongest.

Fig. 05

Top regions by affinity

Mad Max: Fury Road fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.24×
02Montana~5K1.23×
03Alaska~3K1.21×
04Oregon~20K1.19×
05Washington~30K1.18×
06Idaho~8K1.16×
07Colorado~20K1.14×
08California~200K1.13×
09New Mexico~8K1.13×
10Arizona~30K1.07×
11Oklahoma~20K1.06×
12Missouri~20K1.05×
13Maine~5K1.05×
14Minnesota~20K1.03×
15Kentucky~20K1.03×
16Kansas~10K1.03×
17West Virginia~6K1.03×
18Vermont~2K1.03×
19Arkansas~10K1.02×
20North Dakota~3K1.02×
21Texas~100K1.01×
22Indiana~20K1.01×
23New Hampshire~5K1.00×
24South Dakota~3K1.00×
25North Carolina~40K0.99×
26Nebraska~7K0.99×
27Illinois~40K0.98×
28Tennessee~30K0.97×
29Ohio~40K0.96×
30Iowa~10K0.96×
31Michigan~30K0.95×
32Massachusetts~20K0.95×
33Nevada~10K0.95×
34Georgia~40K0.94×
35Wisconsin~20K0.94×
36Rhode Island~4K0.94×
37Pennsylvania~40K0.93×
38Virginia~30K0.93×
39Connecticut~10K0.93×
40Hawaii~5K0.93×
41New York~70K0.90×
42New Jersey~30K0.87×
43Mississippi~10K0.87×
44Maryland~20K0.86×
45Florida~80K0.85×
46South Carolina~20K0.85×
47Louisiana~10K0.85×
48Washington, District of Columbia~3K0.85×
49Alabama~20K0.84×
50Delaware~3K0.83×
Fig. 06

Affinity by region

Affinity by region — Mad Max: Fury Road, United States
0.83×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mad Max: Fury Road audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mad Max: Fury Road audience
#·InterestCategoryAffinity×
01John Wick 2Movies & TV190.10×
02Bourne (film series)Movies & TV64.16×
03The 100 (TV series)Movies & TV39.18×
0424 (TV series)Movies & TV37.57×
05Alien (franchise)Movies & TV35.26×
06HisenseTechnology & Electronics27.04×
07Die HardMovies & TV25.38×
08Indiana Jones (franchise)Movies & TV15.90×
09The Matrix (franchise)Movies & TV12.20×
10Dexter (TV series)Movies & TV11.61×
11Charlize TheronMovies & TV10.15×
12Extraterrestrial lifePolitics & Society9.28×
13Tom HardyMovies & TV8.56×
14Rotten TomatoesMovies & TV6.53×
15Graphic novelLiterature6.06×
16Anne HathawayMovies & TV4.82×
17FedExBusiness & Career3.48×
18SubwayFood & Beverages3.10×
19RedditInternet & Social Media2.49×
20McDonald'sFood & Beverages2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mad Max: Fury Road audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mad Max: Fury Road audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.90×
IndividualismJOY1.88×
Early Adopter MentalityPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mad Max: Fury Road audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.51×
Healthy LifestyleBALANCE0.58×
CreativityOPEN0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mad Max: Fury Road have in United States?

Mad Max: Fury Road has an estimated audience of 1,343,355 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mad Max: Fury Road viewers?

33.3% of Mad Max: Fury Road fans are female, 66.7% are male, with an average age of 35.8 years.

03

Which brands do Mad Max: Fury Road fans like most?

Mad Max: Fury Road fans show strongest brand affinity for John Wick 2 (190.1×), 24 (TV series) (37.57×), and The 100 (TV series) (39.18×) over the country average.

04

Where do Mad Max: Fury Road fans live in United States?

Mad Max: Fury Road fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Mad Max: Fury Road fans also like?

Beyond Mad Max: Fury Road itself, the audience over-indexes on 24 (TV series) (37.57×), The 100 (TV series) (39.18×), Bourne (film series) (64.16×), and Alien (franchise) (35.26×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mad Max: Fury Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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