The Expendables 3 Audience in United States

The Expendables 3 has an estimated audience of 289,238 people in United States. 45.3% are female, 54.7% are male, average age 41.0. Top regions: Texas, California, Florida. Top brand affinities: John Wick 2, Chuck Norris, Guardians of the Galaxy (film), Jason Statham, Ant-Man (film).

The average The Expendables 3 fan in United States is 41.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include John Wick 2, Chuck Norris, Guardians of the Galaxy (film), with strongest over-indexing on John Wick 2 (538.46× the country average). Demographically, the The Expendables 3 audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of The Expendables 3 fans

Demographic split for The Expendables 3 audience in United States
MetricValue
Female45.3%
Male54.7%
Average age41.0
Estimated audience size289,238

Audience persona

The typical The Expendables 3 fan in United States is balanced, around 41.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for John Wick 2.

Top regions in United States

Top regions ranked by reach for The Expendables 3 in United States
RegionReachAffinity
Texas30,2981.22×
California27,8110.87×
Florida18,8320.96×
New York13,1760.82×
Illinois9,2000.95×
Ohio9,0161.01×
Pennsylvania8,8720.91×
North Carolina8,7091×
Georgia8,6380.97×
Michigan8,0371.06×
Arizona7,2631.23×
Tennessee6,6191.14×
Virginia5,9730.85×
Indiana5,9641.13×
New Jersey5,8510.8×
Washington5,5390.95×
Missouri5,3271.14×
Alabama4,7631.18×
South Carolina4,3791.01×
Kentucky4,3331.19×
Oklahoma4,3321.35×
Wisconsin4,2940.99×
Maryland4,1930.84×
Minnesota4,0200.97×
Colorado3,9580.87×
Massachusetts3,8850.68×
Louisiana3,8581.03×
Nevada3,2001.14×
Oregon3,0670.92×
Arkansas3,0371.27×
Mississippi2,7311.15×
Iowa2,6581.12×
Kansas2,6221.15×
Utah2,4190.93×
Connecticut2,4150.83×
Idaho1,7351.2×
New Mexico1,7161.18×
West Virginia1,5281.13×
Nebraska1,4961.03×
Hawaii1,2381×
New Hampshire9360.82×
Maine9160.88×
Montana9151.14×
South Dakota7101.06×
Alaska6581.06×
Rhode Island6380.69×
Delaware6070.76×
North Dakota6001.01×
Wyoming5071.18×
Washington, District of Columbia4510.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Expendables 3 audience
BrandAffinityCategory
John Wick 2538.46×Movies & TV
Chuck Norris13.37×Movies & TV
Guardians of the Galaxy (film)19.37×Movies & TV
Jason Statham16.78×Movies & TV
Ant-Man (film)33.71×Movies & TV
Sylvester Stallone16×Movies & TV
Doctor Strange21.82×Literature
Anthony Mackie25.13×Movies & TV
Superman2.69×Movies & TV
Jean-Claude Van Damme17.6×Movies & TV
Bruce Willis5.77×Movies & TV
Ben Stiller10.99×Movies & TV
Josh Brolin10.19×Movies & TV
Disneyland Paris8.67×Travel & Leisure
Kia Sportage14.83×Cars & Mobility
Indiana Jones (franchise)12.95×Movies & TV
Men in Black (film)31.88×Movies & TV
Chris Evans (actor)8.51×Movies & TV
Mark Wahlberg7.28×Movies & TV
John Cena5.71×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Expendables 3 audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.44
ExtroversionTHRILL1.43
PatriotismCONSERVATISM1.37
Risk AppetiteTHRILL1.2
Community OrientationOPEN1.17
Social Media UsageJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for The Expendables 3
CountryShare
United States30.1%
Germany10.2%
Indonesia7.8%

See The Expendables 3 audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does The Expendables 3 have in United States?

The Expendables 3 has an estimated audience of 289,238 people in United States, concentrated in Texas and California.

What is the gender split and age of The Expendables 3 fans?

45.3% of The Expendables 3 fans are female, 54.7% are male, with an average age of 41.0 years.

Which brands do The Expendables 3 fans like most?

The Expendables 3 fans show strongest brand affinity for John Wick 2 (538.46×), Chuck Norris (13.37×), and Guardians of the Galaxy (film) (19.37×) over the country average.

Where do The Expendables 3 fans live in United States?

The Expendables 3 fans in United States are most concentrated in Texas (reach 30,298), California (reach 27,811), and Florida (reach 18,832). These three regions account for the largest share of the active audience.

What other brands do The Expendables 3 fans also like?

Beyond The Expendables 3 itself, the audience over-indexes on Chuck Norris (13.37×), Guardians of the Galaxy (film) (19.37×), Jason Statham (16.78×), and Ant-Man (film) (33.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Expendables 3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.