Rascasse Audience Intelligence

The Expendables 3 Audience in United States

A data profile of the people who buy, follow and care about The Expendables 3 in United States — modelled from more than twelve digital signal sources. The Expendables 3 has an estimated audience of 308,334 people in United States.

#73among Science Fiction & Fantasy in United States#4282among Movie / TV Show / Series in United States#8635in Movies & TV

The average The Expendables 3 fan in United States is 41.0 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include John Wick 2, Sylvester Stallone, Jason Statham, with strongest over-indexing on John Wick 2 (541.67× the country average).

Demographically, the The Expendables 3 audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Expendables 3 fan in United States is balanced, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for John Wick 2.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Expendables 3 profile in United States.

Audience size
308K
in United States
Gender
45.3%♀
54.7% male
Age
41.0
average years
Country rank
#47665
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Expendables 3 viewers

45.3% are female, 54.7% are male, average age 41.0.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for The Expendables 3 audience in United States
MetricValue
Female45.3%
Male54.7%
Average age41.0
Estimated audience size308,334
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the The Expendables 3 audience in United States
Age bracketShare%
16-1919%
20-2912%
30-3920%
40-4926%
50+23%
Fig. 04

Worldwide distribution

31.8%

of the worldwide The Expendables 3 audience comes from United States.

Worldwide audience distribution share by country for The Expendables 3
CountryShare
United States31.8%
Germany10.1%
Indonesia7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Expendables 3 audience in United States is strongest.

Fig. 05

Top regions by affinity

The Expendables 3 fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~4K1.30×
02Arkansas~3K1.20×
03Idaho~2K1.19×
04New Mexico~2K1.18×
05Kansas~3K1.17×
06Arizona~7K1.16×
07Texas~30K1.15×
08Mississippi~3K1.15×
09Iowa~3K1.14×
10Missouri~5K1.13×
11West Virginia~2K1.13×
12Wyoming<1K1.13×
13Indiana~6K1.12×
14Alabama~5K1.12×
15South Dakota<1K1.12×
16Kentucky~4K1.11×
17Tennessee~6K1.09×
18Nevada~3K1.09×
19Montana<1K1.09×
20Alaska<1K1.09×
21Nebraska~2K1.07×
22North Dakota<1K1.06×
23Michigan~8K1.04×
24Wisconsin~4K1.02×
25Louisiana~4K1.02×
26Ohio~9K1.01×
27Hawaii~1K1.01×
28South Carolina~4K0.98×
29Minnesota~4K0.98×
30Washington~5K0.95×
31North Carolina~8K0.94×
32Utah~2K0.94×
33Oregon~3K0.93×
34Maine<1K0.93×
35Florida~20K0.92×
36Illinois~9K0.91×
37Georgia~8K0.91×
38New Hampshire~1K0.91×
39Pennsylvania~9K0.90×
40Delaware<1K0.89×
41Colorado~4K0.87×
42Rhode Island<1K0.85×
43California~30K0.84×
44Maryland~4K0.84×
45Connecticut~2K0.84×
46Virginia~6K0.83×
47New Jersey~6K0.77×
48New York~10K0.76×
49Massachusetts~4K0.71×
50Washington, District of Columbia<1K0.67×
Fig. 06

Affinity by region

Affinity by region — The Expendables 3, United States
0.67×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Expendables 3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Expendables 3 audience
#·InterestCategoryAffinity×
01John Wick 2Movies & TV541.67×
02Men in Black (film)Movies & TV34.54×
03Ant-Man (film)Movies & TV22.05×
04Jean-Claude Van DammeMovies & TV21.35×
05Indiana Jones (franchise)Movies & TV18.88×
06Sylvester StalloneMovies & TV18.34×
07Jason StathamMovies & TV16.85×
08Kung Fu PandaMovies & TV15.13×
09Josh BrolinMovies & TV14.39×
10Guardians of the Galaxy (film)Movies & TV12.84×
11Robert Downey jrMovies & TV12.04×
12Mark WahlbergMovies & TV10.59×
13Chuck NorrisMovies & TV9.41×
14Disneyland ParisTravel & Leisure9.15×
15Ronda RouseySports8.79×
16Charlize TheronMovies & TV8.58×
17Mission: ImpossibleMovies & TV8.30×
18Anne HathawayMovies & TV7.49×
19John CenaSports5.95×
20Adam SandlerMovies & TV5.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Expendables 3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Expendables 3 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.10×
SpiritualityBALANCE1.37×
Need for SecurityCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Expendables 3 audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.52×
CreativityOPEN0.61×
DIY MentalityTHRILL0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Expendables 3 have in United States?

The Expendables 3 has an estimated audience of 308,334 people in United States, concentrated in Texas and California.

02

What is the gender split and age of The Expendables 3 viewers?

45.3% of The Expendables 3 fans are female, 54.7% are male, with an average age of 41.0 years.

03

Which brands do The Expendables 3 fans like most?

The Expendables 3 fans show strongest brand affinity for John Wick 2 (541.67×), Sylvester Stallone (18.34×), and Jason Statham (16.85×) over the country average.

04

Where do The Expendables 3 fans live in United States?

The Expendables 3 fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Expendables 3 fans also like?

Beyond The Expendables 3 itself, the audience over-indexes on Sylvester Stallone (18.34×), Jason Statham (16.85×), Chuck Norris (9.41×), and Guardians of the Galaxy (film) (12.84×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Expendables 3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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