Luke Wilson Audience in Germany
A data profile of the people who buy, follow and care about Luke Wilson in Germany — modelled from more than twelve digital signal sources. Luke Wilson has an estimated audience of 248,414 people in Germany.
The average Luke Wilson fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Owen Wilson, Margot Robbie, David Harbour, with strongest over-indexing on Owen Wilson (90.29× the country average).
Demographically, the Luke Wilson audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Individualism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Luke Wilson fan in Germany is more female, around 37.7 years old, with strong Individualism tendencies and a notable affinity for Owen Wilson.
At a glance
The key figures that characterise the Luke Wilson profile in Germany.
Search interest · 12-month trend
Demographics of Luke Wilson fans
74.4% are female, 25.6% are male, average age 37.7.
Gender split
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 37.7 |
| Estimated audience size | 248,414 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 23% | |
| 30-39 | 28% | |
| 40-49 | 24% | |
| 50+ | 9% |
Worldwide distribution
of the worldwide Luke Wilson audience comes from Germany.
| Country | Share |
|---|---|
| United States | 45.9% |
| United Kingdom | 5.4% |
| Canada | 5.2% |
Geography
Where the Luke Wilson audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~8K | 1.07× | |
| 02 | Sachsen-Anhalt | ~7K | 1.07× | |
| 03 | Berlin | ~10K | 1.06× | |
| 04 | Schleswig-Holstein | ~9K | 1.05× | |
| 05 | Rheinland-Pfalz | ~10K | 1.04× | |
| 06 | Mecklenburg-Vorpommern | ~5K | 1.04× | |
| 07 | Saarland | ~3K | 1.04× | |
| 08 | Nordrhein-Westfalen | ~50K | 1.02× | |
| 09 | Niedersachsen | ~20K | 1.00× | |
| 10 | Thüringen | ~6K | 0.97× | |
| 11 | Hamburg | ~5K | 0.97× | |
| 12 | Bayern | ~40K | 0.96× | |
| 13 | Hessen | ~20K | 0.95× | |
| 14 | Bremen | ~2K | 0.95× | |
| 15 | Sachsen | ~10K | 0.94× | |
| 16 | Baden-Württemberg | ~30K | 0.89× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Luke Wilson audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Owen Wilson | Movies & TV | 90.29× | ||
| 02 | Pancreas | Health | 36.75× | ||
| 03 | Wes Anderson | Movies & TV | 28.67× | ||
| 04 | Margot Robbie | Movies & TV | 20.00× | ||
| 05 | Mila Kunis | Movies & TV | 20.00× | ||
| 06 | Harrison Ford | Movies & TV | 20.00× | ||
| 07 | Eyes Wide Shut | Movies & TV | 20.00× | ||
| 08 | Chris Evans (actor) | Movies & TV | 20.00× | ||
| 09 | Rami Malek | Movies & TV | 20.00× | ||
| 10 | Snapped | Movies & TV | 20.00× | ||
| 11 | David Lynch | Movies & TV | 20.00× | ||
| 12 | Paul Rudd | Movies & TV | 20.00× | ||
| 13 | Michael Cera | Movies & TV | 20.00× | ||
| 14 | David Harbour | Movies & TV | 18.09× | ||
| 15 | Moulin Rouge! | Movies & TV | 17.75× | ||
| 16 | Mad Max (franchise) | Movies & TV | 15.93× | ||
| 17 | Scandal (TV series) | Movies & TV | 15.90× | ||
| 18 | Tom Cruise | Movies & TV | 12.36× | ||
| 19 | Gal Gadot | Fashion & Accessoires | 11.46× | ||
| 20 | Henry Cavill | Movies & TV | 7.85× |
Personality of the Luke Wilson audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.61× | |
| Convenience Orientation | PREMIUM | 1.53× | |
| Extroversion | THRILL | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.64× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Sports Activity | POWER | 0.75× |
Frequently asked questions
How many fans does Luke Wilson have in Germany?
Luke Wilson has an estimated audience of 248,414 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Luke Wilson fans?
74.4% of Luke Wilson fans are female, 25.6% are male, with an average age of 37.7 years.
Which brands do Luke Wilson fans like most?
Luke Wilson fans show strongest brand affinity for Owen Wilson (90.29×), Margot Robbie (20×), and David Harbour (18.09×) over the country average.
Where do Luke Wilson fans live in Germany?
Luke Wilson fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Luke Wilson fans also like?
Beyond Luke Wilson itself, the audience over-indexes on Margot Robbie (20×), David Harbour (18.09×), Mila Kunis (20×), and Harrison Ford (20×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Luke Wilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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