A data profile of the people who buy, follow and care about Easy A in United States — modelled from more than twelve digital signal sources. Easy A has an estimated audience of 1,333,978 people in United States.
The average Easy A fan in United States is 39.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Jason Segel, D&R, Love Actually, with strongest over-indexing on Jason Segel (57.43× the country average).
Demographically, the Easy A audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Convenience Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Easy A fan in United States is more female, around 39.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Jason Segel.
The key figures that characterise the Easy A profile in United States.
70.5% are female, 29.5% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 39.8 |
| Estimated audience size | 1,333,978 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Easy A audience comes from United States.
| Country | Share |
|---|---|
| United States | 34.7% |
| United Kingdom | 6.4% |
| Argentina | 5.7% |
Where the Easy A audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~20K | 1.35× | |
| 02 | Idaho | ~9K | 1.28× | |
| 03 | New Mexico | ~9K | 1.26× | |
| 04 | Oregon | ~20K | 1.23× | |
| 05 | Arizona | ~30K | 1.18× | |
| 06 | California | ~200K | 1.17× | |
| 07 | Colorado | ~30K | 1.16× | |
| 08 | Washington | ~30K | 1.15× | |
| 09 | Montana | ~4K | 1.14× | |
| 10 | Texas | ~100K | 1.10× | |
| 11 | Oklahoma | ~20K | 1.09× | |
| 12 | Alaska | ~3K | 1.09× | |
| 13 | Kansas | ~10K | 1.07× | |
| 14 | Missouri | ~20K | 1.06× | |
| 15 | Nebraska | ~7K | 1.06× | |
| 16 | Iowa | ~10K | 1.05× | |
| 17 | North Dakota | ~3K | 1.05× | |
| 18 | Indiana | ~30K | 1.03× | |
| 19 | Vermont | ~2K | 1.03× | |
| 20 | South Dakota | ~3K | 1.01× | |
| 21 | Arkansas | ~10K | 1.00× | |
| 22 | New Hampshire | ~5K | 1.00× | |
| 23 | Michigan | ~40K | 0.99× | |
| 24 | Massachusetts | ~30K | 0.99× | |
| 25 | Minnesota | ~20K | 0.99× | |
| 26 | Nevada | ~10K | 0.99× | |
| 27 | Illinois | ~40K | 0.97× | |
| 28 | Wisconsin | ~20K | 0.97× | |
| 29 | Pennsylvania | ~40K | 0.95× | |
| 30 | Kentucky | ~20K | 0.95× | |
| 31 | Ohio | ~40K | 0.94× | |
| 32 | Maine | ~5K | 0.94× | |
| 33 | Washington, District of Columbia | ~4K | 0.94× | |
| 34 | Rhode Island | ~4K | 0.93× | |
| 35 | Tennessee | ~30K | 0.92× | |
| 36 | West Virginia | ~6K | 0.92× | |
| 37 | Virginia | ~30K | 0.91× | |
| 38 | Connecticut | ~10K | 0.91× | |
| 39 | New York | ~70K | 0.90× | |
| 40 | North Carolina | ~40K | 0.90× | |
| 41 | Georgia | ~40K | 0.89× | |
| 42 | New Jersey | ~30K | 0.86× | |
| 43 | Maryland | ~20K | 0.84× | |
| 44 | Louisiana | ~10K | 0.84× | |
| 45 | Mississippi | ~9K | 0.84× | |
| 46 | Florida | ~80K | 0.83× | |
| 47 | Alabama | ~20K | 0.83× | |
| 48 | Hawaii | ~5K | 0.83× | |
| 49 | Delaware | ~3K | 0.83× | |
| 50 | South Carolina | ~20K | 0.81× |
The strongest cross-interests of the Easy A audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bride Wars | Movies & TV | 61.02× | ||
| 02 | D&R | Technology & Electronics | 59.29× | ||
| 03 | Jason Segel | Movies & TV | 57.43× | ||
| 04 | Sean Kingston | Movies & TV | 51.56× | ||
| 05 | James Joyce | Literature | 50.50× | ||
| 06 | My Big Fat Greek Wedding | Movies & TV | 49.56× | ||
| 07 | Sixteen Candles | Movies & TV | 49.00× | ||
| 08 | 22 Jump Street | Movies & TV | 47.60× | ||
| 09 | EuroTrip | Movies & TV | 44.14× | ||
| 10 | Love Actually | Movies & TV | 43.53× | ||
| 11 | Legally Blonde | Movies & TV | 39.83× | ||
| 12 | Victorious | Movies & TV | 34.73× | ||
| 13 | Clueless (film) | Movies & TV | 33.19× | ||
| 14 | Pitch Perfect 2 | Movies & TV | 32.25× | ||
| 15 | Debby Ryan | Movies & TV | 30.14× | ||
| 16 | Austin Powers (film series) | Movies & TV | 24.91× | ||
| 17 | Dumb and Dumber | Movies & TV | 24.57× | ||
| 18 | Jason Sudeikis | Movies & TV | 24.15× | ||
| 19 | Eyes Wide Shut | Movies & TV | 20.53× | ||
| 20 | Emma Stone | Movies & TV | 13.15× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.47× | |
| Extroversion | THRILL | 1.27× | |
| Individualism | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.68× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Risk Appetite | THRILL | 0.82× |
Easy A has an estimated audience of 1,333,978 people in United States, concentrated in California and Texas.
70.5% of Easy A fans are female, 29.5% are male, with an average age of 39.8 years.
Easy A fans show strongest brand affinity for Jason Segel (57.43×), D&R (59.29×), and Love Actually (43.53×) over the country average.
Easy A fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Easy A itself, the audience over-indexes on D&R (59.29×), Love Actually (43.53×), Legally Blonde (39.83×), and Clueless (film) (33.19×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Easy A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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