Rascasse Audience Intelligence

Maid in Manhattan Audience in United States

A data profile of the people who buy, follow and care about Maid in Manhattan in United States — modelled from more than twelve digital signal sources. Maid in Manhattan has an estimated audience of 404,175 people in United States.

#3667among Movie / TV Show / Series in United States#7616in Movies & TV

The average Maid in Manhattan fan in United States is 31.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Matthew McConaughey, My Big Fat Greek Wedding, Legally Blonde, with strongest over-indexing on Matthew McConaughey (86.94× the country average).

Demographically, the Maid in Manhattan audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Spirituality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maid in Manhattan fan in United States is more male, around 31.2 years old, with strong Spirituality tendencies and a notable affinity for Matthew McConaughey.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maid in Manhattan profile in United States.

Audience size
404K
in United States
Gender
33.4%♀
66.6% male
Age
31.2
average years
Country rank
#41383
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maid in Manhattan viewers

33.4% are female, 66.6% are male, average age 31.2.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Maid in Manhattan audience in United States
MetricValue
Female33.4%
Male66.6%
Average age31.2
Estimated audience size404,175
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Maid in Manhattan audience in United States
Age bracketShare%
16-1947%
20-2915%
30-3917%
40-4912%
50+9%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Maid in Manhattan audience comes from United States.

Worldwide audience distribution share by country for Maid in Manhattan
CountryShare
United States29.9%
Germany7.7%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maid in Manhattan audience in United States is strongest.

Fig. 05

Top regions by affinity

Maid in Manhattan fans by region: top regions in United States
#RegionReachAffinity×
01Utah~5K1.31×
02California~60K1.29×
03New York~30K1.29×
04New Mexico~3K1.24×
05Texas~40K1.22×
06New Jersey~10K1.11×
07Idaho~2K1.11×
08Hawaii~2K1.09×
09Nevada~4K1.08×
10Florida~30K1.07×
11Connecticut~4K1.07×
12Washington, District of Columbia~1K1.07×
13Illinois~10K1.05×
14Arizona~9K1.05×
15Washington~9K1.04×
16Oregon~5K1.04×
17Maryland~7K1.03×
18Oklahoma~5K1.03×
19Rhode Island~1K1.03×
20Tennessee~8K1.00×
21Louisiana~5K1.00×
22Arkansas~3K1.00×
23Kansas~3K1.00×
24Georgia~10K0.99×
25Massachusetts~8K0.99×
26Missouri~7K0.98×
27Colorado~6K0.98×
28South Carolina~6K0.98×
29Michigan~10K0.97×
30Iowa~3K0.97×
31Kentucky~5K0.96×
32Mississippi~3K0.96×
33Virginia~10K0.95×
34Indiana~7K0.95×
35Wisconsin~6K0.95×
36Minnesota~6K0.95×
37Nebraska~2K0.95×
38North Dakota<1K0.95×
39Montana~1K0.94×
40Pennsylvania~10K0.93×
41North Carolina~10K0.93×
42Delaware~1K0.93×
43Alabama~5K0.90×
44Maine~1K0.90×
45South Dakota<1K0.90×
46Ohio~10K0.89×
47New Hampshire~1K0.89×
48Alaska<1K0.88×
49Vermont<1K0.88×
50West Virginia~2K0.82×
Fig. 06

Affinity by region

Affinity by region — Maid in Manhattan, United States
0.82×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maid in Manhattan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maid in Manhattan audience
#·InterestCategoryAffinity×
01My Big Fat Greek WeddingMovies & TV131.07×
02Matthew McConaugheyMovies & TV86.94×
03Legally BlondeMovies & TV55.13×
04Clueless (film)Movies & TV42.14×
05Bride WarsMovies & TV37.98×
06Pitch Perfect 2Movies & TV32.47×
07Grace and FrankieMovies & TV27.32×
08Kate WinsletMovies & TV21.85×
09Eyes Wide ShutMovies & TV20.73×
10Rami MalekMovies & TV20.00×
11Austin Powers (film series)Movies & TV20.00×
1224 (TV series)Movies & TV20.00×
13Westworld (TV series)Movies & TV20.00×
14Die HardMovies & TV20.00×
15Sherlock (TV series)Movies & TV18.10×
16Jason SudeikisMovies & TV17.05×
17Love ActuallyMovies & TV16.71×
18Zooey DeschanelMovies & TV12.94×
19Schitt's CreekMovies & TV12.35×
20Breaking BadMovies & TV10.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maid in Manhattan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maid in Manhattan audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.81×
Price SensitivityPREMIUM1.72×
IndulgenceJOY1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maid in Manhattan audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.73×
Quality AwarenessPREMIUM0.75×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maid in Manhattan have in United States?

Maid in Manhattan has an estimated audience of 404,175 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Maid in Manhattan viewers?

33.4% of Maid in Manhattan fans are female, 66.6% are male, with an average age of 31.2 years.

03

Which brands do Maid in Manhattan fans like most?

Maid in Manhattan fans show strongest brand affinity for Matthew McConaughey (86.94×), My Big Fat Greek Wedding (131.07×), and Legally Blonde (55.13×) over the country average.

04

Where do Maid in Manhattan fans live in United States?

Maid in Manhattan fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Maid in Manhattan fans also like?

Beyond Maid in Manhattan itself, the audience over-indexes on My Big Fat Greek Wedding (131.07×), Legally Blonde (55.13×), Clueless (film) (42.14×), and Kate Winslet (21.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Maid in Manhattan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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