A Time to Kill (Grisham novel) Audience in United States

A Time to Kill (Grisham novel) has an estimated audience of 1,010,044 people in United States. 58.9% are female, 41.1% are male, average age 35.0. Top regions: Texas, California, Florida. Top brand affinities: Matthew McConaughey, Dave & Buster's, Boardwalk Empire, Horoscope, Day trading.

The average A Time to Kill (Grisham novel) fan in United States is 35.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Matthew McConaughey, Dave & Buster's, Boardwalk Empire, with strongest over-indexing on Matthew McConaughey (61.05× the country average). Demographically, the A Time to Kill (Grisham novel) audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of A Time to Kill (Grisham novel) fans

Demographic split for A Time to Kill (Grisham novel) audience in United States
MetricValue
Female58.9%
Male41.1%
Average age35.0
Estimated audience size1,010,044

Audience persona

The typical A Time to Kill (Grisham novel) fan in United States is more female, around 35.0 years old, with strong Risk Appetite tendencies and a notable affinity for Matthew McConaughey.

Top regions in United States

Top regions ranked by reach for A Time to Kill (Grisham novel) in United States
RegionReachAffinity
Texas97,7451.13×
California85,7590.77×
Florida57,2070.84×
New York44,1060.78×
Georgia36,2661.17×
Ohio35,0971.13×
North Carolina34,9351.15×
Illinois32,7170.97×
Pennsylvania31,2120.92×
Tennessee27,7401.37×
Michigan27,0961.03×
Virginia24,8431.01×
Indiana20,7761.13×
New Jersey20,7450.81×
Missouri20,0941.23×
Alabama19,4111.38×
South Carolina18,5251.22×
Arizona18,2610.89×
Kentucky17,5131.38×
Louisiana16,7301.28×
Massachusetts16,1610.81×
Washington16,1000.79×
Mississippi15,7601.89×
Wisconsin14,9570.98×
Maryland14,8180.85×
Oklahoma14,7621.32×
Colorado14,2480.89×
Minnesota12,6460.87×
Arkansas11,6301.4×
Oregon9,8420.85×
Kansas9,2231.16×
Iowa9,0691.09×
Connecticut8,5200.84×
Utah7,8070.86×
Nevada7,5440.77×
Nebraska5,4951.08×
West Virginia5,1591.1×
New Mexico4,7980.95×
Idaho4,7860.94×
New Hampshire3,4680.87×
Maine3,0440.84×
Hawaii2,7940.64×
Montana2,7060.97×
Rhode Island2,4160.75×
Washington, District of Columbia2,3850.79×
Delaware2,3780.85×
South Dakota2,2990.98×
North Dakota1,9050.92×
Alaska1,6990.79×
Wyoming1,3420.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for A Time to Kill (Grisham novel) audience
BrandAffinityCategory
Matthew McConaughey61.05×Movies & TV
Dave & Buster's21.01×Food & Beverages
Boardwalk Empire36.79×Movies & TV
Horoscope13.08×Health
Day trading11.49×Business & Career
Once upon a time18.79×Movies & TV
Glam rock19.12×Music & Radio
Robert Redford6.62×Movies & TV
Blended whiskey10.72×Food & Beverages
Fox News Channel2.41×Movies & TV
Anna Faris11.64×Movies & TV
Indianapolis Motor Speedway10.5×Sports
Whole grain10.66×Food & Beverages
Chicago Med15.25×Movies & TV
Roulette10.01×Games
Pet insurance11.04×Pets & Animals
Property insurance11.88×Home & Garden
Critical illness insurance11.85×Business & Career
ModCloth14.22×Fashion & Accessoires
Beetlejuice2.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by A Time to Kill (Grisham novel) audience
TraitClusterScore
Risk AppetiteTHRILL2.27
ExtroversionTHRILL1.32
Luxury OrientationPREMIUM1.29
TraditionCONSERVATISM1.26
TravellingTHRILL1.19
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for A Time to Kill (Grisham novel)
CountryShare
United States43.6%
United Kingdom16.3%
Germany9.5%

See A Time to Kill (Grisham novel) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does A Time to Kill (Grisham novel) have in United States?

A Time to Kill (Grisham novel) has an estimated audience of 1,010,044 people in United States, concentrated in Texas and California.

What is the gender split and age of A Time to Kill (Grisham novel) fans?

58.9% of A Time to Kill (Grisham novel) fans are female, 41.1% are male, with an average age of 35.0 years.

Which brands do A Time to Kill (Grisham novel) fans like most?

A Time to Kill (Grisham novel) fans show strongest brand affinity for Matthew McConaughey (61.05×), Dave & Buster's (21.01×), and Boardwalk Empire (36.79×) over the country average.

Where do A Time to Kill (Grisham novel) fans live in United States?

A Time to Kill (Grisham novel) fans in United States are most concentrated in Texas (reach 97,745), California (reach 85,759), and Florida (reach 57,207). These three regions account for the largest share of the active audience.

What other brands do A Time to Kill (Grisham novel) fans also like?

Beyond A Time to Kill (Grisham novel) itself, the audience over-indexes on Dave & Buster's (21.01×), Boardwalk Empire (36.79×), Horoscope (13.08×), and Day trading (11.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for A Time to Kill (Grisham novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.