SMU Mustangs football Audience in United States

SMU Mustangs football logo

SMU Mustangs football has an estimated audience of 1,441,714 people in United States. 40.6% are female, 59.4% are male, average age 35.7. Top regions: Texas, Florida, California. Top brand affinities: Nebraska, Non-celiac gluten sensitivity, Sinaloa, Bank account, Rajasthan.

The average SMU Mustangs football fan in United States is 35.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Nebraska, Non-celiac gluten sensitivity, Sinaloa, with strongest over-indexing on Nebraska (12.25× the country average). Demographically, the SMU Mustangs football audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of SMU Mustangs football fans

Demographic split for SMU Mustangs football audience in United States
MetricValue
Female40.6%
Male59.4%
Average age35.7
Estimated audience size1,441,714

Audience persona

The typical SMU Mustangs football fan in United States is more male, around 35.7 years old, with strong Career Orientation tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for SMU Mustangs football in United States
RegionReachAffinity
Texas347,5952.8×
Florida117,0201.2×
California76,4340.48×
Georgia76,1971.72×
Alabama72,5653.6×
South Carolina62,9862.9×
Pennsylvania62,3911.29×
North Carolina61,1781.41×
Ohio51,5581.16×
Tennessee50,1711.73×
New York39,4250.49×
Illinois34,7450.72×
Virginia33,8730.96×
Michigan29,2320.78×
Louisiana27,9101.5×
Indiana25,1360.95×
Kentucky24,0781.33×
Mississippi21,4071.8×
New Jersey21,0880.58×
Arizona20,5400.7×
Oklahoma19,8391.24×
Colorado18,5150.81×
Missouri17,9370.77×
Utah17,9291.39×
Massachusetts16,9480.6×
Maryland16,7740.68×
Arkansas15,7071.32×
Washington13,7740.48×
Iowa12,9081.09×
Nevada11,9700.86×
Wisconsin10,9710.51×
Kansas10,2810.9×
Minnesota9,4120.46×
Nebraska9,3721.3×
Oregon9,1290.55×
Connecticut8,4290.58×
Idaho8,0631.12×
West Virginia7,0601.05×
New Mexico4,6710.65×
Hawaii3,9640.64×
Washington, District of Columbia3,3300.77×
Delaware3,2800.82×
New Hampshire2,5700.45×
Montana2,4720.62×
Rhode Island2,2070.48×
South Dakota2,1020.63×
Maine1,9550.38×
North Dakota1,5960.54×
Wyoming1,2740.6×
Alaska9440.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SMU Mustangs football audience
BrandAffinityCategory
Nebraska12.25×Travel & Leisure
Non-celiac gluten sensitivity20×Health
Sinaloa4.84×Travel & Leisure
Bank account3.23×Business & Career
Rajasthan20×Travel & Leisure
Jeep Wagoneer5.77×Cars & Mobility
Combat sport1.56×Sports
Jingoism2.08×Politics & Society
Unique Gifts2.06×Shopping
Israel1.83×Travel & Leisure
Pro-Ject2.88×Music & Radio
Surf kayaking9.6×Sports
Kerala4.09×Travel & Leisure
Keiki10.92×Home & Garden
Nebraska Cornhuskers football2.07×Sports
Jesse Plemons1.9×Movies & TV
South Asian cuisine4.79×Food & Beverages
UK garage2.87×Music & Radio
Ulysses S. Grant3.14×Politics & Society
Birthday Gifts1.63×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SMU Mustangs football audience
TraitClusterScore
Career OrientationPOWER1.73
Need for SecurityCONSERVATISM1.69
PatriotismCONSERVATISM1.54
Early Adopter MentalityPOWER1.53
LGBTQ+ IdentityOPEN1.5
Risk AppetiteTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for SMU Mustangs football
CountryShare
United States88.3%
Canada1.9%
Japan1.5%

See SMU Mustangs football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does SMU Mustangs football have in United States?

SMU Mustangs football has an estimated audience of 1,441,714 people in United States, concentrated in Texas and Florida.

What is the gender split and age of SMU Mustangs football fans?

40.6% of SMU Mustangs football fans are female, 59.4% are male, with an average age of 35.7 years.

Which brands do SMU Mustangs football fans like most?

SMU Mustangs football fans show strongest brand affinity for Nebraska (12.25×), Non-celiac gluten sensitivity (20×), and Sinaloa (4.84×) over the country average.

Where do SMU Mustangs football fans live in United States?

SMU Mustangs football fans in United States are most concentrated in Texas (reach 347,595), Florida (reach 117,020), and California (reach 76,434). These three regions account for the largest share of the active audience.

What other brands do SMU Mustangs football fans also like?

Beyond SMU Mustangs football itself, the audience over-indexes on Non-celiac gluten sensitivity (20×), Sinaloa (4.84×), Bank account (3.23×), and Rajasthan (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SMU Mustangs football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.