Rascasse Audience Intelligence

SMU Mustangs football Audience in United States

A data profile of the people who buy, follow and care about SMU Mustangs football in United States — modelled from more than twelve digital signal sources. SMU Mustangs football has an estimated audience of 1,435,689 people in United States.

#296among American football in United States#293among Team in United States#1669in Sports

The average SMU Mustangs football fan in United States is 35.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Silent Witness, Matthew McConaughey, Texas Longhorns football, with strongest over-indexing on Silent Witness (439.38× the country average).

Demographically, the SMU Mustangs football audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SMU Mustangs football fan in United States is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Silent Witness.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SMU Mustangs football profile in United States.

Audience size
1.4M
in United States
Gender
40.6%♀
59.4% male
Age
35.7
average years
Country rank
#18353
Team in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SMU Mustangs football fans

40.6% are female, 59.4% are male, average age 35.7.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for SMU Mustangs football audience in United States
MetricValue
Female40.6%
Male59.4%
Average age35.7
Estimated audience size1,435,689
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the SMU Mustangs football audience in United States
Age bracketShare%
16-1936%
20-2914%
30-3913%
40-4917%
50+19%
Fig. 04

Worldwide distribution

88.2%

of the worldwide SMU Mustangs football audience comes from United States.

Worldwide audience distribution share by country for SMU Mustangs football
CountryShare
United States88.2%
Canada1.8%
Japan1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SMU Mustangs football audience in United States is strongest.

Fig. 05

Top regions by affinity

SMU Mustangs football fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~70K3.31×
02Texas~400K2.96×
03South Carolina~60K2.74×
04Mississippi~20K1.96×
05Tennessee~50K1.64×
06Georgia~70K1.62×
07Louisiana~30K1.57×
08Arkansas~20K1.54×
09Kentucky~20K1.36×
10North Carolina~60K1.33×
11Nebraska~9K1.28×
12Oklahoma~20K1.26×
13Utah~20K1.25×
14Florida~100K1.24×
15Pennsylvania~60K1.16×
16Ohio~50K1.09×
17Iowa~10K1.07×
18West Virginia~7K1.06×
19Virginia~40K1.04×
20Idaho~7K1.03×
21Delaware~4K0.97×
22Nevada~10K0.94×
23Indiana~20K0.93×
24Kansas~10K0.91×
25Arizona~30K0.87×
26Missouri~20K0.86×
27Colorado~20K0.81×
28Washington, District of Columbia~3K0.80×
29Michigan~30K0.75×
30Hawaii~5K0.74×
31Maryland~20K0.71×
32New Mexico~5K0.70×
33South Dakota~2K0.69×
34Illinois~30K0.68×
35Wyoming~1K0.67×
36Montana~3K0.66×
37Connecticut~9K0.65×
38Massachusetts~20K0.63×
39North Dakota~2K0.61×
40Rhode Island~3K0.60×
41New Jersey~20K0.58×
42New York~40K0.53×
43Wisconsin~10K0.52×
44Oregon~9K0.52×
45California~80K0.50×
46New Hampshire~3K0.50×
47Washington~10K0.47×
48Minnesota~10K0.47×
49Maine~2K0.45×
50Alaska~1K0.45×
Fig. 06

Affinity by region

Affinity by region — SMU Mustangs football, United States
0.45×1.00×3.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SMU Mustangs football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SMU Mustangs football audience
#·InterestCategoryAffinity×
01Silent WitnessMovies & TV439.38×
02Matthew McConaugheyMovies & TV23.50×
03Freddie FreemanSports21.85×
04Thandie NewtonMovies & TV20.00×
05Tobias HarrisSports20.00×
06Erin AndrewsSports20.00×
07Tim DuncanSports20.00×
08Calgary FlamesSports20.00×
09Kevin LoveSports20.00×
10Kareem Abdul-JabbarSports17.77×
11Texas Longhorns footballSports17.03×
12Larry BirdSports15.83×
13Dwight HowardSports14.85×
14Charles BarkleySports14.31×
15Dennis RodmanSports12.89×
16Dallas StarsSports11.82×
17Sportsman's WarehouseShopping8.91×
18University of Texas at AustinBusiness & Career6.99×
19Tractor Supply CompanyShopping5.64×
20Capital OneBusiness & Career4.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SMU Mustangs football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SMU Mustangs football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.33×
Career OrientationPOWER1.86×
Need for SecurityCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SMU Mustangs football audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Pet OwnershipJOY0.78×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SMU Mustangs football have in United States?

SMU Mustangs football has an estimated audience of 1,435,689 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of SMU Mustangs football fans?

40.6% of SMU Mustangs football fans are female, 59.4% are male, with an average age of 35.7 years.

03

Which brands do SMU Mustangs football fans like most?

SMU Mustangs football fans show strongest brand affinity for Silent Witness (439.38×), Matthew McConaughey (23.5×), and Texas Longhorns football (17.03×) over the country average.

04

Where do SMU Mustangs football fans live in United States?

SMU Mustangs football fans in United States are most concentrated in Texas (reach ~400K), Florida (reach ~100K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do SMU Mustangs football fans also like?

Beyond SMU Mustangs football itself, the audience over-indexes on Matthew McConaughey (23.5×), Texas Longhorns football (17.03×), Freddie Freeman (21.85×), and Capital One (4.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See SMU Mustangs football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SMU Mustangs football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →