Rascasse Audience Intelligence

University of Texas at San Antonio Audience in United States

A data profile of the people who buy, follow and care about University of Texas at San Antonio in United States — modelled from more than twelve digital signal sources. University of Texas at San Antonio has an estimated audience of 746,445 people in United States.

#177among University in United States#2729among POI in United States#1807in Business & Career

The average University of Texas at San Antonio fan in United States is 37.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Colorado Rockies, Jessica Alba, James Hetfield, with strongest over-indexing on Colorado Rockies (37.61× the country average).

Demographically, the University of Texas at San Antonio audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Texas at San Antonio fan in United States is more female, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Colorado Rockies.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Texas at San Antonio profile in United States.

Audience size
746K
in United States
Gender
56.6%♀
43.4% male
Age
37.3
average years
Country rank
#28729
POI in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Texas at San Antonio fans

56.6% are female, 43.4% are male, average age 37.3.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for University of Texas at San Antonio audience in United States
MetricValue
Female56.6%
Male43.4%
Average age37.3
Estimated audience size746,445
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the University of Texas at San Antonio audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3919%
40-4920%
50+17%
Fig. 04

Worldwide distribution

64.3%

of the worldwide University of Texas at San Antonio audience comes from United States.

Worldwide audience distribution share by country for University of Texas at San Antonio
CountryShare
United States64.3%
Mexico5.5%
Japan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Texas at San Antonio audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Texas at San Antonio fans by region: top regions in United States
#RegionReachAffinity×
01Texas~600K10.13×
02Louisiana~10K1.21×
03New Mexico~4K1.11×
04Washington, District of Columbia~2K1.10×
05Alaska~2K1.07×
06North Dakota~2K1.06×
07Mississippi~6K1.05×
08Oklahoma~9K1.04×
09Vermont~1K1.04×
10South Dakota~2K1.02×
11Arkansas~6K1.01×
12Kansas~6K1.00×
13Montana~2K0.99×
14Hawaii~3K0.97×
15Nebraska~4K0.96×
16Rhode Island~2K0.95×
17Delaware~2K0.95×
18Washington~10K0.93×
19Idaho~3K0.93×
20West Virginia~3K0.93×
21Maine~2K0.93×
22Virginia~20K0.92×
23Maryland~10K0.92×
24New Hampshire~3K0.92×
25Iowa~6K0.90×
26Missouri~10K0.89×
27Georgia~20K0.88×
28Colorado~10K0.88×
29Alabama~9K0.88×
30Utah~6K0.86×
31Illinois~20K0.85×
32Kentucky~8K0.84×
33Connecticut~6K0.84×
34Nevada~6K0.84×
35Oregon~7K0.83×
36Arizona~10K0.82×
37Tennessee~10K0.82×
38South Carolina~9K0.82×
39North Carolina~20K0.79×
40Indiana~10K0.78×
41Wisconsin~9K0.78×
42Massachusetts~10K0.77×
43Minnesota~8K0.77×
44Michigan~10K0.74×
45Florida~40K0.73×
46Ohio~20K0.73×
47New Jersey~10K0.73×
48Pennsylvania~20K0.70×
49New York~30K0.68×
50California~50K0.65×
Fig. 06

Affinity by region

Affinity by region — University of Texas at San Antonio, United States
0.65×1.00×10.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Texas at San Antonio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Texas at San Antonio audience
#·InterestCategoryAffinity×
01Dynamo DresdenSports45.27×
02James HetfieldMusic & Radio38.50×
03Colorado RockiesSports37.61×
04Drury HotelsTravel & Leisure34.43×
05Jessica AlbaMovies & TV22.04×
06FIFA Club World CupSports16.81×
07Colgate UniversityBusiness & Career15.22×
08DuolingoBusiness & Career15.00×
09University of Texas at AustinBusiness & Career14.76×
10Lyric poetryLiterature13.02×
11Atlético MadridSports12.45×
12University of CaliforniaBusiness & Career11.19×
13Adventure TimeMovies & TV10.29×
14Web serverTechnology & Electronics9.30×
15Berlin WallTravel & Leisure9.10×
16Grand CanyonTravel & Leisure8.71×
17Milwaukee BrewersSports4.40×
18WhataburgerFood & Beverages4.17×
19Las VegasTravel & Leisure4.09×
20Planet FitnessSports2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Texas at San Antonio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Texas at San Antonio audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.20×
SpiritualityBALANCE2.05×
Urban LifestyleOPEN1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Texas at San Antonio audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.31×
Pet OwnershipJOY0.72×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Texas at San Antonio have in United States?

University of Texas at San Antonio has an estimated audience of 746,445 people in United States, concentrated in Texas and California.

02

What is the gender split and age of University of Texas at San Antonio fans?

56.6% of University of Texas at San Antonio fans are female, 43.4% are male, with an average age of 37.3 years.

03

Which brands do University of Texas at San Antonio fans like most?

University of Texas at San Antonio fans show strongest brand affinity for Colorado Rockies (37.61×), Jessica Alba (22.04×), and James Hetfield (38.5×) over the country average.

04

Where do University of Texas at San Antonio fans live in United States?

University of Texas at San Antonio fans in United States are most concentrated in Texas (reach ~600K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do University of Texas at San Antonio fans also like?

Beyond University of Texas at San Antonio itself, the audience over-indexes on Jessica Alba (22.04×), James Hetfield (38.5×), Duolingo (15×), and University of Texas at Austin (14.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Texas at San Antonio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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