University of Texas at San Antonio Audience in United States
University of Texas at San Antonio has an estimated audience of 746,445 people in United States. 56.6% are female, 43.4% are male, average age 37.3. Top regions: Texas, California, Florida. Top brand affinities: Google Maps, Capital One, Matthew McConaughey, Colorado Rockies, Indeed.com.
The average University of Texas at San Antonio fan in United States is 37.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Google Maps, Capital One, Matthew McConaughey, with strongest over-indexing on Google Maps (14.49× the country average). Demographically, the University of Texas at San Antonio audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of Texas at San Antonio fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 37.3 |
| Estimated audience size | 746,445 |
Audience persona
The typical University of Texas at San Antonio fan in United States is more female, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 559,834 | 10.97× |
| California | 53,761 | 0.65× |
| Florida | 35,464 | 0.7× |
| New York | 28,294 | 0.68× |
| Illinois | 20,791 | 0.84× |
| Georgia | 19,746 | 0.86× |
| Virginia | 17,242 | 0.95× |
| North Carolina | 16,764 | 0.75× |
| Ohio | 14,870 | 0.65× |
| Pennsylvania | 13,870 | 0.55× |
| Washington | 13,713 | 0.92× |
| Louisiana | 12,807 | 1.33× |
| New Jersey | 12,275 | 0.65× |
| Maryland | 12,068 | 0.94× |
| Michigan | 11,167 | 0.57× |
| Arizona | 10,697 | 0.7× |
| Missouri | 10,503 | 0.87× |
| Tennessee | 10,338 | 0.69× |
| Massachusetts | 9,936 | 0.68× |
| Colorado | 9,561 | 0.81× |
| Oklahoma | 8,824 | 1.06× |
| Indiana | 8,310 | 0.61× |
| Alabama | 7,642 | 0.73× |
| South Carolina | 7,083 | 0.63× |
| Mississippi | 6,648 | 1.08× |
| Arkansas | 6,070 | 0.99× |
| Kansas | 5,914 | 1.01× |
| Wisconsin | 5,683 | 0.51× |
| Minnesota | 5,539 | 0.52× |
| Kentucky | 4,895 | 0.52× |
| New Mexico | 4,894 | 1.31× |
| Oregon | 4,816 | 0.56× |
| Connecticut | 4,667 | 0.62× |
| Utah | 4,548 | 0.68× |
| Iowa | 4,545 | 0.74× |
| Nevada | 4,391 | 0.61× |
| Nebraska | 3,075 | 0.82× |
| Hawaii | 2,959 | 0.92× |
| Washington, District of Columbia | 2,745 | 1.22× |
| Idaho | 2,534 | 0.68× |
| West Virginia | 2,134 | 0.61× |
| Alaska | 1,826 | 1.14× |
| South Dakota | 1,702 | 0.99× |
| Rhode Island | 1,698 | 0.71× |
| North Dakota | 1,657 | 1.08× |
| Montana | 1,591 | 0.77× |
| New Hampshire | 1,507 | 0.51× |
| Wyoming | 1,480 | 1.34× |
| Maine | 1,455 | 0.54× |
| Vermont | 1,432 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 14.49× | Internet & Social Media |
| Capital One | 12.9× | Business & Career |
| Matthew McConaughey | 23.98× | Movies & TV |
| Colorado Rockies | 35.56× | Sports |
| Indeed.com | 10.23× | Business & Career |
| Circle K | 16.93× | Shopping |
| Jessica Alba | 20.63× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| Kendra Scott | 20.27× | Fashion & Accessoires |
| Diabetes mellitus awareness | 12.48× | Health |
| Enterprise Rent-A-Car | 11.1× | Cars & Mobility |
| AccuWeather | 11.66× | Home & Garden |
| Khan Academy | 15.12× | Business & Career |
| DeviantArt | 12.45× | Internet & Social Media |
| Aaron Rodgers | 11.26× | Sports |
| Beetlejuice | 8.41× | Movies & TV |
| CarGurus | 10.12× | Cars & Mobility |
| Google News | 9.41× | News |
| Duolingo | 14.51× | Business & Career |
| Apple Store | 11.91× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 4.59 |
| Patriotism | CONSERVATISM | 2.32 |
| Risk Appetite | THRILL | 2.1 |
| Spirituality | BALANCE | 1.97 |
| Urban Lifestyle | OPEN | 1.64 |
| Convenience Orientation | PREMIUM | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.3% |
| Mexico | 5.5% |
| Japan | 5.2% |
See University of Texas at San Antonio audiences in other countries
- University of Texas at San Antonio — Germany
- University of Texas at San Antonio — United Kingdom
- University of Texas at San Antonio — France
- University of Texas at San Antonio — Italy
- University of Texas at San Antonio — Spain
- University of Texas at San Antonio — Brazil
- University of Texas at San Antonio — Japan
- University of Texas at San Antonio — South Korea
- University of Texas at San Antonio — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does University of Texas at San Antonio have in United States?
University of Texas at San Antonio has an estimated audience of 746,445 people in United States, concentrated in Texas and California.
What is the gender split and age of University of Texas at San Antonio fans?
56.6% of University of Texas at San Antonio fans are female, 43.4% are male, with an average age of 37.3 years.
Which brands do University of Texas at San Antonio fans like most?
University of Texas at San Antonio fans show strongest brand affinity for Google Maps (14.49×), Capital One (12.9×), and Matthew McConaughey (23.98×) over the country average.
Where do University of Texas at San Antonio fans live in United States?
University of Texas at San Antonio fans in United States are most concentrated in Texas (reach 559,834), California (reach 53,761), and Florida (reach 35,464). These three regions account for the largest share of the active audience.
What other brands do University of Texas at San Antonio fans also like?
Beyond University of Texas at San Antonio itself, the audience over-indexes on Capital One (12.9×), Matthew McConaughey (23.98×), Colorado Rockies (35.56×), and Indeed.com (10.23×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for University of Texas at San Antonio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.