University of Texas at San Antonio Audience in United States

University of Texas at San Antonio logo

University of Texas at San Antonio has an estimated audience of 746,445 people in United States. 56.6% are female, 43.4% are male, average age 37.3. Top regions: Texas, California, Florida. Top brand affinities: Nationality, Minnesota, Goop, Grinch, Vocal harmony.

The average University of Texas at San Antonio fan in United States is 37.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nationality, Minnesota, Goop, with strongest over-indexing on Nationality (12.5× the country average). Demographically, the University of Texas at San Antonio audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Texas at San Antonio fans

Demographic split for University of Texas at San Antonio audience in United States
MetricValue
Female56.6%
Male43.4%
Average age37.3
Estimated audience size746,445

Audience persona

The typical University of Texas at San Antonio fan in United States is more female, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for University of Texas at San Antonio in United States
RegionReachAffinity
Texas559,83410.97×
California53,7610.65×
Florida35,4640.7×
New York28,2940.68×
Illinois20,7910.84×
Georgia19,7460.86×
Virginia17,2420.95×
North Carolina16,7640.75×
Ohio14,8700.65×
Pennsylvania13,8700.55×
Washington13,7130.92×
Louisiana12,8071.33×
New Jersey12,2750.65×
Maryland12,0680.94×
Michigan11,1670.57×
Arizona10,6970.7×
Missouri10,5030.87×
Tennessee10,3380.69×
Massachusetts9,9360.68×
Colorado9,5610.81×
Oklahoma8,8241.06×
Indiana8,3100.61×
Alabama7,6420.73×
South Carolina7,0830.63×
Mississippi6,6481.08×
Arkansas6,0700.99×
Kansas5,9141.01×
Wisconsin5,6830.51×
Minnesota5,5390.52×
Kentucky4,8950.52×
New Mexico4,8941.31×
Oregon4,8160.56×
Connecticut4,6670.62×
Utah4,5480.68×
Iowa4,5450.74×
Nevada4,3910.61×
Nebraska3,0750.82×
Hawaii2,9590.92×
Washington, District of Columbia2,7451.22×
Idaho2,5340.68×
West Virginia2,1340.61×
Alaska1,8261.14×
South Dakota1,7020.99×
Rhode Island1,6980.71×
North Dakota1,6571.08×
Montana1,5910.77×
New Hampshire1,5070.51×
Wyoming1,4801.34×
Maine1,4550.54×
Vermont1,4321.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Texas at San Antonio audience
BrandAffinityCategory
Nationality12.5×Politics & Society
Minnesota4.58×Travel & Leisure
Goop12.26×Internet & Social Media
Grinch8.84×Movies & TV
Vocal harmony9.57×Music & Radio
Governor of Michigan13.41×Politics & Society
Hibachi13.76×Food & Beverages
Wok10.34×Food & Beverages
Home construction2.12×Home & Garden
Google Home9.45×Technology & Electronics
Fairy godmother10.39×Literature
TV Fanatic13.9×Movies & TV
Historic site5.18×Arts & Culture
Grace Slick10.02×Music & Radio
headspace10.68×Health
Hipster10.97×Politics & Society
Mathcore8.9×Music & Radio
Buying and Selling Real Estate8.35×Home & Garden
Kendra Scott3.13×Fashion & Accessoires
No Escape (1994 film)11.94×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Texas at San Antonio audience
TraitClusterScore
Luxury OrientationPREMIUM4.59
PatriotismCONSERVATISM2.32
Risk AppetiteTHRILL2.1
SpiritualityBALANCE1.97
Urban LifestyleOPEN1.64
Convenience OrientationPREMIUM1.63

Worldwide distribution

Worldwide audience distribution share by country for University of Texas at San Antonio
CountryShare
United States64.3%
Mexico5.5%
Japan5.2%

See University of Texas at San Antonio audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Texas at San Antonio have in United States?

University of Texas at San Antonio has an estimated audience of 746,445 people in United States, concentrated in Texas and California.

What is the gender split and age of University of Texas at San Antonio fans?

56.6% of University of Texas at San Antonio fans are female, 43.4% are male, with an average age of 37.3 years.

Which brands do University of Texas at San Antonio fans like most?

University of Texas at San Antonio fans show strongest brand affinity for Nationality (12.5×), Minnesota (4.58×), and Goop (12.26×) over the country average.

Where do University of Texas at San Antonio fans live in United States?

University of Texas at San Antonio fans in United States are most concentrated in Texas (reach 559,834), California (reach 53,761), and Florida (reach 35,464). These three regions account for the largest share of the active audience.

What other brands do University of Texas at San Antonio fans also like?

Beyond University of Texas at San Antonio itself, the audience over-indexes on Minnesota (4.58×), Goop (12.26×), Grinch (8.84×), and Vocal harmony (9.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Texas at San Antonio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.