Austin, Texas Audience in United States
Austin, Texas has an estimated audience of 24,714,488 people in United States. 55.2% are female, 44.8% are male, average age 42.0. Top brand affinities: MSN, Livemusic, Staples (Canada), Hobby Lobby, Houston Astros.
Top brand affinities include MSN, Livemusic, Staples (Canada), with strongest over-indexing on MSN (2.7× the country average). Demographically, the Austin, Texas audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Family Orientation.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Austin, Texas fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 42.0 |
| Estimated audience size | 24,714,488 |
Audience persona
The typical Austin, Texas fan in United States is more female, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 2.7× | News |
| Livemusic | 3.45× | Music & Radio |
| Staples (Canada) | 3.07× | Business & Career |
| Hobby Lobby | 2.03× | Home & Garden |
| Houston Astros | 4.26× | Sports |
| 7-Eleven | 2.63× | Shopping |
| Aubrey Plaza | 5.86× | Movies & TV |
| Jack Black | 5.68× | Movies & TV |
| Happiness | 1.52× | Health |
| Real property | 2.42× | Home & Garden |
| Great Clips | 2.68× | Beauty & Wellness |
| Ben Stiller | 5.9× | Movies & TV |
| Napoleon Dynamite | 5.97× | Movies & TV |
| Aldi | 1.62× | Shopping |
| Josh Hutcherson | 5.86× | Movies & TV |
| Bars | 1.53× | Travel & Leisure |
| Spas | 1.56× | Beauty & Wellness |
| Texas Roadhouse | 1.6× | Food & Beverages |
| Tattoos | 1.63× | Fashion & Accessoires |
| Eyebrow | 2.5× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.53 |
| Family Orientation | CONSERVATISM | 1.14 |
| Design Affinity | PREMIUM | 1.11 |
| Sustainability | BALANCE | 1.1 |
| Community Orientation | OPEN | 1.1 |
| Indulgence | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.2% |
| Canada | 3.3% |
| United Kingdom | 2.8% |
See Austin, Texas audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
How to read this data
Audience size is the estimated number of people in United States who actively search for Austin, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.