Rascasse Audience Intelligence

Austin, Texas Audience in United States

A data profile of the people who buy, follow and care about Austin, Texas in United States — modelled from more than twelve digital signal sources. Austin, Texas has an estimated audience of 24,714,488 people in United States.

#17among City in United States#68among POI in United States#115in Travel & Leisure

The average Austin, Texas fan in United States is 42.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Mortgage loans, Real property, Solar energy, with strongest over-indexing on Mortgage loans (2.07× the country average).

Demographically, the Austin, Texas audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Austin, Texas fan in United States is more female, around 42.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Mortgage loans.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Austin, Texas profile in United States.

Audience size
24.7M
in United States
Gender
55.2%♀
44.8% male
Age
42.0
average years
Country rank
#1249
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Austin, Texas fans

55.2% are female, 44.8% are male, average age 42.0.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Austin, Texas audience in United States
MetricValue
Female55.2%
Male44.8%
Average age42.0
Estimated audience size24,714,488
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Austin, Texas audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4924%
50+25%
Fig. 04

Worldwide distribution

75.2%

of the worldwide Austin, Texas audience comes from United States.

Worldwide audience distribution share by country for Austin, Texas
CountryShare
United States75.2%
Canada3.3%
United Kingdom2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Austin, Texas audience in United States is strongest.

Fig. 05

Top regions by affinity

Austin, Texas fans by region: top regions in United States
#RegionReachAffinity×
01Texas~7M3.28×
02Louisiana~500K1.49×
03New Mexico~200K1.49×
04Oklahoma~400K1.42×
05Arkansas~300K1.35×
06Florida~2M1.16×
07Colorado~400K1.15×
08Utah~200K1.11×
09Washington~500K1.09×
10Kansas~200K1.09×
11Massachusetts~500K1.08×
12Arizona~500K1.06×
13Idaho~100K1.05×
14Illinois~800K1.02×
15Mississippi~200K1.02×
16Nevada~200K1.01×
17Montana~70K1.01×
18Oregon~300K1.00×
19Nebraska~100K0.99×
20California~2.5M0.98×
21Washington, District of Columbia~70K0.98×
22Iowa~200K0.96×
23Minnesota~300K0.95×
24Alaska~50K0.94×
25North Dakota~50K0.94×
26Missouri~400K0.93×
27Georgia~700K0.91×
28Virginia~500K0.90×
29New Hampshire~90K0.90×
30Vermont~40K0.90×
31New York~1M0.89×
32New Jersey~600K0.89×
33Indiana~400K0.88×
34South Dakota~50K0.88×
35Wisconsin~300K0.86×
36Alabama~300K0.86×
37Maine~80K0.86×
38Tennessee~400K0.83×
39Ohio~600K0.82×
40Hawaii~90K0.82×
41North Carolina~600K0.81×
42Connecticut~200K0.81×
43Michigan~500K0.80×
44Rhode Island~60K0.80×
45Pennsylvania~700K0.79×
46South Carolina~300K0.77×
47Kentucky~200K0.77×
48Maryland~300K0.74×
49Delaware~50K0.73×
50West Virginia~80K0.66×
Fig. 06

Affinity by region

Affinity by region — Austin, Texas, United States
0.66×1.00×3.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Austin, Texas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Austin, Texas audience
#·InterestCategoryAffinity×
01University of Texas at AustinBusiness & Career3.25×
02Matthew McConaugheyMovies & TV2.99×
03Anne HathawayMovies & TV2.98×
04Sustainable energyHome & Garden2.76×
05Renewable energyBusiness & Career2.71×
06Solar energyHome & Garden2.56×
07Real propertyHome & Garden2.55×
08Weather forecastingHome & Garden2.54×
09FedExBusiness & Career2.38×
107-ElevenShopping2.20×
11Mortgage loansBusiness & Career2.07×
12InnovationBusiness & Career1.97×
13Microwave ovenHome & Garden1.97×
14Vehicle insuranceCars & Mobility1.90×
15WhataburgerFood & Beverages1.86×
16United AirlinesTravel & Leisure1.84×
17Made in USABusiness & Career1.73×
18Discount storesShopping1.69×
19United Parcel ServiceBusiness & Career1.65×
20DentistryBusiness & Career1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Austin, Texas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Austin, Texas audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.58×
PatriotismCONSERVATISM1.47×
Family OrientationCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Austin, Texas audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Healthy LifestyleBALANCE0.88×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Austin, Texas have in United States?

Austin, Texas has an estimated audience of 24,714,488 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Austin, Texas fans?

55.2% of Austin, Texas fans are female, 44.8% are male, with an average age of 42.0 years.

03

Which brands do Austin, Texas fans like most?

Austin, Texas fans show strongest brand affinity for Mortgage loans (2.07×), Real property (2.55×), and Solar energy (2.56×) over the country average.

04

Where do Austin, Texas fans live in United States?

Austin, Texas fans in United States are most concentrated in Texas (reach ~7M), California (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Austin, Texas fans also like?

Beyond Austin, Texas itself, the audience over-indexes on Real property (2.55×), Solar energy (2.56×), FedEx (2.38×), and Renewable energy (2.71×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Austin, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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