Austin, Texas Audience in United States
Austin, Texas has an estimated audience of 24,714,488 people in United States. 55.2% are female, 44.8% are male, average age 42.0. Top brand affinities: Israel, Nebraska, N1 road (South Africa), Jeep Grand Cherokee (WJ), Home staging.
Top brand affinities include Israel, Nebraska, N1 road (South Africa), with strongest over-indexing on Israel (2.3× the country average). Demographically, the Austin, Texas audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Family Orientation.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Austin, Texas fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 42.0 |
| Estimated audience size | 24,714,488 |
Audience persona
The typical Austin, Texas fan in United States is more female, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.3× | Travel & Leisure |
| Nebraska | 1.66× | Travel & Leisure |
| N1 road (South Africa) | 2.08× | Travel & Leisure |
| Jeep Grand Cherokee (WJ) | 3.08× | Cars & Mobility |
| Home staging | 2.35× | Home & Garden |
| Jeep Wagoneer | 2.37× | Cars & Mobility |
| Hayward, California | 3.85× | Travel & Leisure |
| Holt Renfrew | 4.6× | Shopping |
| Voter registration | 1.56× | Politics & Society |
| HomeSense | 1.56× | Home & Garden |
| Kodiak, Alaska | 2.4× | Travel & Leisure |
| Jill Scott | 1.63× | Music & Radio |
| Primos Hunting | 5.58× | Sports |
| This Is Spinal Tap | 2.06× | Movies & TV |
| Keeper (password manager) | 1.6× | Technology & Electronics |
| Jezebel (film) | 1.63× | Movies & TV |
| Irrigation sprinkler | 2.25× | Home & Garden |
| Strategic human resource planning | 1.96× | Business & Career |
| Elina Svitolina | 1.89× | Sports |
| Kento Yamazaki | 2.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.53 |
| Family Orientation | CONSERVATISM | 1.14 |
| Design Affinity | PREMIUM | 1.11 |
| Sustainability | BALANCE | 1.1 |
| Community Orientation | OPEN | 1.1 |
| Indulgence | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.2% |
| Canada | 3.3% |
| United Kingdom | 2.8% |
See Austin, Texas audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
How to read this data
Audience size is the estimated number of people in United States who actively search for Austin, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.