Rascasse Audience Intelligence

Austin, Texas Audience in Germany

A data profile of the people who buy, follow and care about Austin, Texas in Germany — modelled from more than twelve digital signal sources. Austin, Texas has an estimated audience of 428,165 people in Germany.

#247among City in Germany#1171among POI in Germany#1044in Travel & Leisure

The average Austin, Texas fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include James Franco, Ben Stiller, Jimmy Kimmel, with strongest over-indexing on James Franco (20× the country average).

Demographically, the Austin, Texas audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Austin, Texas fan in Germany is balanced, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for James Franco.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Austin, Texas profile in Germany.

Audience size
428K
in Germany
Gender
52.0%♀
48.0% male
Age
41.5
average years
Country rank
#13291
POI in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Austin, Texas fans

52.0% are female, 48.0% are male, average age 41.5.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Austin, Texas audience in Germany
MetricValue
Female52.0%
Male48.0%
Average age41.5
Estimated audience size428,165
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Austin, Texas audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3921%
40-4926%
50+22%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Austin, Texas audience comes from Germany.

Worldwide audience distribution share by country for Austin, Texas
CountryShare
United States75.2%
Canada3.3%
United Kingdom2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Austin, Texas audience in Germany is strongest.

Fig. 05

Top regions by affinity

Austin, Texas fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.42×
02Hessen~40K1.36×
03Bayern~90K1.28×
04Hamburg~10K1.18×
05Baden-Württemberg~60K1.09×
06Rheinland-Pfalz~20K1.09×
07Bremen~4K1.01×
08Nordrhein-Westfalen~90K0.98×
09Schleswig-Holstein~10K0.97×
10Niedersachsen~40K0.92×
11Saarland~5K0.91×
12Brandenburg~10K0.90×
13Sachsen~20K0.88×
14Thüringen~10K0.87×
15Sachsen-Anhalt~9K0.82×
16Mecklenburg-Vorpommern~7K0.82×
Fig. 06

Affinity by region

Affinity by region — Austin, Texas, Germany
0.82×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Austin, Texas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Austin, Texas audience
#·InterestCategoryAffinity×
01James FrancoMovies & TV20.00×
02Josh DuhamelFashion & Accessoires20.00×
03Dollar TreeShopping19.92×
04Sausage PartyMovies & TV19.28×
05Ben StillerMovies & TV15.23×
06Jonah HillMovies & TV10.89×
07Jimmy KimmelMovies & TV10.84×
08Jeffrey Dean MorganMovies & TV10.19×
09HertzCars & Mobility6.89×
10Jason MomoaMovies & TV4.65×
11Crime fictionLiterature4.26×
12Car washCars & Mobility4.08×
13CanadaTravel & Leisure3.39×
14FundraisingBusiness & Career3.34×
15ActivismPolitics & Society3.10×
16LivemusicMusic & Radio2.82×
17FamilyKids & Family2.30×
18NatureHome & Garden2.24×
19TagesschauMovies & TV1.88×
20GermanyTravel & Leisure1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Austin, Texas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Austin, Texas audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.40×
Early Adopter MentalityPOWER2.13×
Community OrientationOPEN1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Austin, Texas audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.64×
CreativityOPEN0.87×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Austin, Texas have in Germany?

Austin, Texas has an estimated audience of 428,165 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Austin, Texas fans?

52.0% of Austin, Texas fans are female, 48.0% are male, with an average age of 41.5 years.

03

Which brands do Austin, Texas fans like most?

Austin, Texas fans show strongest brand affinity for James Franco (20×), Ben Stiller (15.23×), and Jimmy Kimmel (10.84×) over the country average.

04

Where do Austin, Texas fans live in Germany?

Austin, Texas fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~90K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Austin, Texas fans also like?

Beyond Austin, Texas itself, the audience over-indexes on Ben Stiller (15.23×), Jimmy Kimmel (10.84×), Family (2.3×), and Canada (3.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Austin, Texas audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Austin, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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