Austin, Texas Audience in Germany
Austin, Texas has an estimated audience of 428,165 people in Germany. 52.0% are female, 48.0% are male, average age 41.5. Top brand affinities: Livemusic, Satire, James Franco, Secret Escapes, Ben Stiller.
Top brand affinities include Livemusic, Satire, James Franco, with strongest over-indexing on Livemusic (6.69× the country average). Demographically, the Austin, Texas audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Austin, Texas fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 41.5 |
| Estimated audience size | 428,165 |
Audience persona
The typical Austin, Texas fan in Germany is balanced, around 41.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Livemusic.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 6.69× | Music & Radio |
| Satire | 8.81× | Literature |
| James Franco | 20× | Movies & TV |
| Secret Escapes | 8.61× | Travel & Leisure |
| Ben Stiller | 16× | Movies & TV |
| Jonah Hill | 17.18× | Movies & TV |
| Josh Duhamel | 20× | Fashion & Accessoires |
| Country rap | 7.67× | Music & Radio |
| Car wash | 7.03× | Cars & Mobility |
| German television comedy | 7.36× | Movies & TV |
| Jimmy Kimmel | 12.12× | Movies & TV |
| Brewing | 6.09× | Food & Beverages |
| Jeffrey Dean Morgan | 12.73× | Movies & TV |
| Self care | 3.9× | Health |
| Canada | 3.47× | Travel & Leisure |
| Allgäu | 6.23× | Travel & Leisure |
| Sausage Party | 20× | Movies & TV |
| Bleacher Report | 17.48× | Sports |
| Property finder | 3.66× | Home & Garden |
| Felix Baumgartner | 4.29× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.08 |
| Quality Awareness | PREMIUM | 1.85 |
| Travelling | THRILL | 1.83 |
| Pet Ownership | JOY | 1.81 |
| Sustainability | BALANCE | 1.77 |
| Community Orientation | OPEN | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.2% |
| Canada | 3.3% |
| United Kingdom | 2.8% |
See Austin, Texas audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Austin, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.