Austin, Texas Audience in Germany
Austin, Texas has an estimated audience of 428,165 people in Germany. 52.0% are female, 48.0% are male, average age 41.5. Top brand affinities: KLIX (AM), Goes, Israel, Dog breed, Knauf Insulation.
Top brand affinities include KLIX (AM), Goes, Israel, with strongest over-indexing on KLIX (AM) (5.99× the country average). Demographically, the Austin, Texas audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Austin, Texas fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 41.5 |
| Estimated audience size | 428,165 |
Audience persona
The typical Austin, Texas fan in Germany is balanced, around 41.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for KLIX (AM).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 5.99× | Music & Radio |
| Goes | 2.17× | Travel & Leisure |
| Israel | 3.57× | Travel & Leisure |
| Dog breed | 1.62× | Pets & Animals |
| Knauf Insulation | 20× | Business & Career |
| Medieval fantasy | 17.48× | Literature |
| Kodi (software) | 3.82× | Technology & Electronics |
| Ich + Ich | 17.18× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Hemnet | 5.3× | Home & Garden |
| The Journey (1959 film) | 14.35× | Movies & TV |
| JDSU | 3× | Business & Career |
| Škoda Kodiaq | 1.88× | Cars & Mobility |
| Captain Fantastic (film) | 7.2× | Movies & TV |
| Nurse education | 1.92× | Kids & Family |
| Keck School of Medicine of USC | 7.46× | Business & Career |
| Este, Veneto | 1.72× | Travel & Leisure |
| Nationality | 2.01× | Politics & Society |
| Hypertext | 1.99× | Technology & Electronics |
| Cynthia Erivo | 2.79× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.08 |
| Quality Awareness | PREMIUM | 1.85 |
| Travelling | THRILL | 1.83 |
| Pet Ownership | JOY | 1.81 |
| Sustainability | BALANCE | 1.77 |
| Community Orientation | OPEN | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.2% |
| Canada | 3.3% |
| United Kingdom | 2.8% |
See Austin, Texas audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Austin, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.