Vinegar Audience in Germany
Vinegar has an estimated audience of 368,075 people in Germany. 78.6% are female, 21.4% are male, average age 46.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Apple cider vinegar, Apple cider, Cranberry juice, Kaufland, Apple juice.
The average Vinegar fan in Germany is 46.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Apple cider vinegar, Apple cider, Cranberry juice, with strongest over-indexing on Apple cider vinegar (80.04× the country average). Demographically, the Vinegar audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Vinegar fans
| Metric | Value |
|---|---|
| Female | 78.6% |
| Male | 21.4% |
| Average age | 46.2 |
| Estimated audience size | 368,075 |
Audience persona
The typical Vinegar fan in Germany is more female, around 46.2 years old, with strong Indulgence tendencies and a notable affinity for Apple cider vinegar.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,954 | 1.19× |
| Bayern | 62,990 | 1.06× |
| Baden-Württemberg | 56,424 | 1.12× |
| Niedersachsen | 41,233 | 1.15× |
| Hessen | 28,799 | 1.03× |
| Rheinland-Pfalz | 19,728 | 1.07× |
| Berlin | 17,138 | 1.04× |
| Sachsen | 16,089 | 0.89× |
| Schleswig-Holstein | 13,451 | 1.02× |
| Hamburg | 10,011 | 1.2× |
| Brandenburg | 9,666 | 0.85× |
| Thüringen | 7,913 | 0.84× |
| Sachsen-Anhalt | 7,555 | 0.79× |
| Mecklenburg-Vorpommern | 5,704 | 0.81× |
| Saarland | 3,801 | 0.84× |
| Bremen | 3,404 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Apple cider vinegar | 80.04× | Food & Beverages |
| Apple cider | 43.06× | Food & Beverages |
| Cranberry juice | 21.18× | Food & Beverages |
| Kaufland | 2.25× | Shopping |
| Apple juice | 15.61× | Food & Beverages |
| Liga MX | 20× | Sports |
| Brad Garrett | 31.86× | Movies & TV |
| Green bean casserole | 76.25× | Food & Beverages |
| Edeka | 2× | Shopping |
| Netto Marken-Discount | 2.04× | Shopping |
| Final good | 4.64× | Business & Career |
| Vom Fass | 17.04× | Food & Beverages |
| Rossmann | 2.18× | Shopping |
| REWE | 1.88× | Shopping |
| Tomato paste | 23.39× | Food & Beverages |
| Juice | 3.43× | Food & Beverages |
| Gala | 1.95× | News |
| Thanksgiving dinner | 19.23× | Kids & Family |
| Beverages | 1.56× | Food & Beverages |
| QVC | 2.73× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.23 |
| Healthy Lifestyle | BALANCE | 2.18 |
| Quality Awareness | PREMIUM | 1.85 |
| Design Affinity | PREMIUM | 1.81 |
| Convenience Orientation | PREMIUM | 1.78 |
| Pet Ownership | JOY | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.2% |
| United Kingdom | 5.3% |
| Taiwan | 4.4% |
See Vinegar audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Vinegar have in Germany?
Vinegar has an estimated audience of 368,075 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vinegar fans?
78.6% of Vinegar fans are female, 21.4% are male, with an average age of 46.2 years.
Which brands do Vinegar fans like most?
Vinegar fans show strongest brand affinity for Apple cider vinegar (80.04×), Apple cider (43.06×), and Cranberry juice (21.18×) over the country average.
Where do Vinegar fans live in Germany?
Vinegar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,954), Bayern (reach 62,990), and Baden-Württemberg (reach 56,424). These three regions account for the largest share of the active audience.
What other brands do Vinegar fans also like?
Beyond Vinegar itself, the audience over-indexes on Apple cider (43.06×), Cranberry juice (21.18×), Kaufland (2.25×), and Apple juice (15.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vinegar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.