Rascasse Audience Intelligence

Vom Fass Target Market in Germany

A data profile of the people who buy, follow and care about Vom Fass in Germany — modelled from more than twelve digital signal sources. Vom Fass has an estimated audience of 237,223 people in Germany.

#2578among Brand in Germany#981in Food & Beverages

The average Vom Fass fan in Germany is 41.8 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Motor oil, Vinegar, Nature, with strongest over-indexing on Motor oil (15.21× the country average).

Demographically, the Vom Fass audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vom Fass fan in Germany is more female, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Motor oil.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vom Fass profile in Germany.

Audience size
237K
in Germany
Gender
63.7%♀
36.3% male
Age
41.8
average years
Country rank
#20345
Brand in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vom Fass

63.7% are female, 36.3% are male, average age 41.8.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Vom Fass audience in Germany
MetricValue
Female63.7%
Male36.3%
Average age41.8
Estimated audience size237,223
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Vom Fass audience in Germany
Age bracketShare%
16-1915%
20-2916%
30-3920%
40-4926%
50+23%
Fig. 04

Worldwide distribution

56.6%

of the worldwide Vom Fass audience comes from Germany.

Worldwide audience distribution share by country for Vom Fass
CountryShare
Germany56.6%
Austria12.9%
Switzerland12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vom Fass audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vom Fass customers by region in Germany
#RegionReachAffinity×
01Bayern~90K2.27×
02Baden-Württemberg~70K1.95×
03Brandenburg~9K1.20×
04Bremen~2K1.12×
05Berlin~10K1.03×
06Sachsen~10K1.00×
07Nordrhein-Westfalen~50K0.99×
08Hamburg~6K0.97×
09Niedersachsen~20K0.93×
10Schleswig-Holstein~8K0.87×
11Thüringen~5K0.85×
12Rheinland-Pfalz~9K0.73×
13Hessen~10K0.71×
14Saarland~2K0.66×
15Sachsen-Anhalt~4K0.59×
16Mecklenburg-Vorpommern~3K0.58×
Fig. 06

Affinity by region

Affinity by region — Vom Fass, Germany
0.58×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vom Fass audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vom Fass audience
#·InterestCategoryAffinity×
01VinegarFood & Beverages17.04×
02Motor oilCars & Mobility15.21×
03Apple cider vinegarFood & Beverages14.20×
04CastrolCars & Mobility13.29×
05Sam HeughanMovies & TV8.77×
061. FC MagdeburgSports5.49×
07Olive oilFood & Beverages4.86×
08Bedroom furnitureHome & Garden4.47×
09Non-alcoholic beverageFood & Beverages4.08×
10NatureHome & Garden2.34×
11RefrigeratorHome & Garden2.33×
12VacationsTravel & Leisure2.23×
13Local foodFood & Beverages2.18×
14BiologyHealth2.09×
15FamilyKids & Family2.00×
16EmailTechnology & Electronics1.93×
17Efficient energy useTechnology & Electronics1.91×
18Fast foodFood & Beverages1.74×
19German languagePolitics & Society1.67×
20Netto Marken-DiscountShopping1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vom Fass audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vom Fass audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.81×
IndulgenceJOY1.58×
Convenience OrientationPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vom Fass audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.94×
Social Media UsageJOY0.99×
Career OrientationPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vom Fass's target market in Germany?

Vom Fass's target market in Germany covers an estimated 237,223 people, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Vom Fass customers?

63.7% of the Vom Fass audience are female, 36.3% are male, with an average age of 41.8 years.

03

Which brands do Vom Fass fans like most?

Vom Fass fans show strongest brand affinity for Motor oil (15.21×), Vinegar (17.04×), and Nature (2.34×) over the country average.

04

Where do Vom Fass fans live in Germany?

Vom Fass fans in Germany are most concentrated in Bayern (reach ~90K), Baden-Württemberg (reach ~70K), and Nordrhein-Westfalen (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Vom Fass fans also like?

Beyond Vom Fass itself, the audience over-indexes on Vinegar (17.04×), Nature (2.34×), Family (2×), and Bedroom furniture (4.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Vom Fass audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vom Fass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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