Vom Fass Audience in Germany
Vom Fass has an estimated audience of 235,776 people in Germany. 63.4% are female, 36.6% are male, average age 40.6. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Motor oil, Sam Heughan, 1. FC Magdeburg, Jotex, Tagesschau.
The average Vom Fass fan in Germany is 40.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Motor oil, Sam Heughan, 1. FC Magdeburg, with strongest over-indexing on Motor oil (9.25× the country average). Demographically, the Vom Fass audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Vom Fass fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 40.6 |
| Estimated audience size | 235,776 |
Audience persona
The typical Vom Fass fan in Germany is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Motor oil.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 87,932 | 2.32× |
| Baden-Württemberg | 62,679 | 1.95× |
| Nordrhein-Westfalen | 53,195 | 1.03× |
| Niedersachsen | 21,811 | 0.95× |
| Hessen | 13,095 | 0.73× |
| Sachsen | 11,403 | 0.99× |
| Berlin | 11,355 | 1.08× |
| Brandenburg | 8,932 | 1.22× |
| Rheinland-Pfalz | 8,490 | 0.72× |
| Schleswig-Holstein | 7,377 | 0.87× |
| Thüringen | 4,945 | 0.82× |
| Hamburg | 4,889 | 0.92× |
| Sachsen-Anhalt | 2,890 | 0.47× |
| Bremen | 2,000 | 0.99× |
| Mecklenburg-Vorpommern | 1,918 | 0.43× |
| Saarland | 1,484 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motor oil | 9.25× | Cars & Mobility |
| Sam Heughan | 9.79× | Movies & TV |
| 1. FC Magdeburg | 5.48× | Sports |
| Jotex | 20.6× | Shopping |
| Tagesschau | 1.65× | Movies & TV |
| Apple cider vinegar | 18.02× | Food & Beverages |
| Western Union | 3.45× | Business & Career |
| Self care | 2.86× | Health |
| Family | 1.62× | Kids & Family |
| Bedroom furniture | 3.67× | Home & Garden |
| Local food | 2.61× | Food & Beverages |
| Vacations | 2.15× | Travel & Leisure |
| Hygiene | 2.43× | Beauty & Wellness |
| Netto Marken-Discount | 1.53× | Shopping |
| North Rhine-Westphalia | 1.77× | Travel & Leisure |
| Fast food | 1.89× | Food & Beverages |
| Vacation rental | 2.83× | Travel & Leisure |
| Walking | 2.83× | Sports |
| German language | 1.79× | Politics & Society |
| WE Fashion | 5.39× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.68 |
| Design Affinity | PREMIUM | 1.5 |
| Healthy Lifestyle | BALANCE | 1.42 |
| DIY Mentality | THRILL | 1.28 |
| Convenience Orientation | PREMIUM | 1.28 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 55.5% |
| Austria | 13.8% |
| Switzerland | 13.4% |
See Vom Fass audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Vom Fass have in Germany?
Vom Fass has an estimated audience of 235,776 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Vom Fass fans?
63.4% of Vom Fass fans are female, 36.6% are male, with an average age of 40.6 years.
Which brands do Vom Fass fans like most?
Vom Fass fans show strongest brand affinity for Motor oil (9.25×), Sam Heughan (9.79×), and 1. FC Magdeburg (5.48×) over the country average.
Where do Vom Fass fans live in Germany?
Vom Fass fans in Germany are most concentrated in Bayern (reach 87,932), Baden-Württemberg (reach 62,679), and Nordrhein-Westfalen (reach 53,195). These three regions account for the largest share of the active audience.
What other brands do Vom Fass fans also like?
Beyond Vom Fass itself, the audience over-indexes on Sam Heughan (9.79×), 1. FC Magdeburg (5.48×), Jotex (20.6×), and Tagesschau (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vom Fass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.