Vom Fass Audience in Germany

Vom Fass logo

Vom Fass has an estimated audience of 235,776 people in Germany. 63.4% are female, 36.6% are male, average age 40.6. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Stradivarius, EVO Fitness, Cobh, Škoda Kodiaq, Mothercare.

The average Vom Fass fan in Germany is 40.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Stradivarius, EVO Fitness, Cobh, with strongest over-indexing on Stradivarius (1.79× the country average). Demographically, the Vom Fass audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Vom Fass fans

Demographic split for Vom Fass audience in Germany
MetricValue
Female63.4%
Male36.6%
Average age40.6
Estimated audience size235,776

Audience persona

The typical Vom Fass fan in Germany is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.

Top regions in Germany

Top regions ranked by reach for Vom Fass in Germany
RegionReachAffinity
Bayern87,9322.32×
Baden-Württemberg62,6791.95×
Nordrhein-Westfalen53,1951.03×
Niedersachsen21,8110.95×
Hessen13,0950.73×
Sachsen11,4030.99×
Berlin11,3551.08×
Brandenburg8,9321.22×
Rheinland-Pfalz8,4900.72×
Schleswig-Holstein7,3770.87×
Thüringen4,9450.82×
Hamburg4,8890.92×
Sachsen-Anhalt2,8900.47×
Bremen2,0000.99×
Mecklenburg-Vorpommern1,9180.43×
Saarland1,4840.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vom Fass audience
BrandAffinityCategory
Stradivarius1.79×Shopping
EVO Fitness8.24×Sports
Cobh11.86×Travel & Leisure
Škoda Kodiaq1.7×Cars & Mobility
Mothercare1.61×Kids & Family
Home Delivery1.7×Food & Beverages
Eco Friendly Living2.26×Home & Garden
Keukenhof5.93×Travel & Leisure
Keeper (password manager)2.49×Technology & Electronics
Corfu (regional unit)1.74×Travel & Leisure
Sixx1.68×Movies & TV
Picnic1.85×Kids & Family
Volvo V601.92×Cars & Mobility
Esra Erol2.26×Movies & TV
Google Home2.28×Technology & Electronics
Iva Zanicchi5.48×Politics & Society
Jason Clarke (actor)1.79×Movies & TV
The Hunt (2012 film)1.69×Movies & TV
Socialist Federal Republic of Yugoslavia1.64×Politics & Society
Coworking1.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vom Fass audience
TraitClusterScore
IndulgenceJOY1.68
Design AffinityPREMIUM1.5
Healthy LifestyleBALANCE1.42
DIY MentalityTHRILL1.28
Convenience OrientationPREMIUM1.28
Sports ActivityPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for Vom Fass
CountryShare
Germany55.5%
Austria13.8%
Switzerland13.4%

See Vom Fass audiences in other countries

More Food & Beverages audiences in Germany

Frequently asked questions

How many fans does Vom Fass have in Germany?

Vom Fass has an estimated audience of 235,776 people in Germany, concentrated in Bayern and Baden-Württemberg.

What is the gender split and age of Vom Fass fans?

63.4% of Vom Fass fans are female, 36.6% are male, with an average age of 40.6 years.

Which brands do Vom Fass fans like most?

Vom Fass fans show strongest brand affinity for Stradivarius (1.79×), EVO Fitness (8.24×), and Cobh (11.86×) over the country average.

Where do Vom Fass fans live in Germany?

Vom Fass fans in Germany are most concentrated in Bayern (reach 87,932), Baden-Württemberg (reach 62,679), and Nordrhein-Westfalen (reach 53,195). These three regions account for the largest share of the active audience.

What other brands do Vom Fass fans also like?

Beyond Vom Fass itself, the audience over-indexes on EVO Fitness (8.24×), Cobh (11.86×), Škoda Kodiaq (1.7×), and Mothercare (1.61×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vom Fass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.