Final good Audience in Germany
Final good has an estimated audience of 3,183,954 people in Germany. 60.5% are female, 39.5% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Western Union, Real property, Google Flights, Andrew Garfield.
The average Final good fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Western Union, Real property, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Final good audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Final good fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 42.1 |
| Estimated audience size | 3,183,954 |
Audience persona
The typical Final good fan in Germany is more female, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 597,816 | 0.86× |
| Bayern | 331,899 | 0.65× |
| Baden-Württemberg | 289,473 | 0.67× |
| Rheinland-Pfalz | 270,606 | 1.7× |
| Niedersachsen | 245,276 | 0.79× |
| Sachsen | 192,423 | 1.23× |
| Hessen | 175,853 | 0.72× |
| Schleswig-Holstein | 104,667 | 0.92× |
| Berlin | 83,839 | 0.59× |
| Bremen | 70,456 | 2.59× |
| Thüringen | 65,763 | 0.81× |
| Sachsen-Anhalt | 63,869 | 0.77× |
| Brandenburg | 59,196 | 0.6× |
| Mecklenburg-Vorpommern | 56,173 | 0.92× |
| Saarland | 55,841 | 1.43× |
| Hamburg | 54,116 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 13.3× | Business & Career |
| Real property | 12.62× | Home & Garden |
| Google Flights | 9.39× | Travel & Leisure |
| Andrew Garfield | 20× | Movies & TV |
| Rami Malek | 20× | Movies & TV |
| Payback | 6.68× | Shopping |
| Tagesschau | 2.54× | Movies & TV |
| Do it yourself (DIY) | 2.78× | Home & Garden |
| Willem Dafoe | 12.07× | Movies & TV |
| Ryanair | 2.65× | Travel & Leisure |
| Kaley Cuoco | 8.43× | Movies & TV |
| Mother's Day | 3.67× | Kids & Family |
| Office 365 | 4.39× | Technology & Electronics |
| Pets | 1.62× | Pets & Animals |
| Natural foods | 3.87× | Food & Beverages |
| IKEA | 1.87× | Home & Garden |
| Home improvement | 2.01× | Home & Garden |
| Transfermarkt | 2.42× | Sports |
| Luxury real estate | 3.68× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.1 |
| DIY Mentality | THRILL | 1.96 |
| Sustainability | BALANCE | 1.72 |
| Sports Activity | POWER | 1.71 |
| Creativity | OPEN | 1.56 |
| Quality Awareness | PREMIUM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Brazil | 5.2% |
| United Kingdom | 5.1% |
See Final good audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Final good have in Germany?
Final good has an estimated audience of 3,183,954 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Final good fans?
60.5% of Final good fans are female, 39.5% are male, with an average age of 42.1 years.
Which brands do Final good fans like most?
Final good fans show strongest brand affinity for Jotex (78.71×), Western Union (13.3×), and Real property (12.62×) over the country average.
Where do Final good fans live in Germany?
Final good fans in Germany are most concentrated in Nordrhein-Westfalen (reach 597,816), Bayern (reach 331,899), and Baden-Württemberg (reach 289,473). These three regions account for the largest share of the active audience.
What other brands do Final good fans also like?
Beyond Final good itself, the audience over-indexes on Western Union (13.3×), Real property (12.62×), Google Flights (9.39×), and Andrew Garfield (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Final good. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.