A data profile of the people who buy, follow and care about Final good in Italy — modelled from more than twelve digital signal sources. Final good has an estimated audience of 3,782,078 people in Italy.
Final good has an estimated audience of 3,782,078 people in Italy. 58.4% are female, 41.6% are male, average age 43.0. Top brand affinities: Wikipedia, IKEA, Flickr, Home Appliances, Kitchenware.
Top brand affinities include Wikipedia, IKEA, Flickr, with strongest over-indexing on Wikipedia (3.81× the country average).
Demographically, the Final good audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical Final good fan in Italy is more female, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Final good profile in Italy.
58.4% are female, 41.6% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 43.0 |
| Estimated audience size | 3,782,078 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Final good audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.7% |
| Brazil | 5.2% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Final good audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ricette Bimby | Food & Beverages | 7.76× | ||
| 02 | Miele | Home & Garden | 5.20× | ||
| 03 | Flickr | Internet & Social Media | 5.15× | ||
| 04 | Improvisation | Music & Radio | 4.91× | ||
| 05 | Microwave oven | Home & Garden | 4.25× | ||
| 06 | New Testament | Politics & Society | 4.17× | ||
| 07 | Wikipedia | Internet & Social Media | 3.81× | ||
| 08 | Baking powder | Food & Beverages | 3.25× | ||
| 09 | Kitchenware | Home & Garden | 3.12× | ||
| 10 | Hardware store | Home & Garden | 2.96× | ||
| 11 | General practitioner | Health | 2.56× | ||
| 12 | Modern architecture | Arts & Culture | 2.35× | ||
| 13 | IKEA | Home & Garden | 2.01× | ||
| 14 | Milk | Food & Beverages | 1.98× | ||
| 15 | Home Appliances | Home & Garden | 1.97× | ||
| 16 | Innovation | Business & Career | 1.88× | ||
| 17 | Borsa Italiana | Business & Career | 1.73× | ||
| 18 | Volunteering | Politics & Society | 1.70× | ||
| 19 | Coop | Food & Beverages | 1.66× | ||
| 20 | Lidl | Shopping | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.16× | |
| DIY Mentality | THRILL | 1.91× | |
| Quality Awareness | PREMIUM | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Mindfulness | BALANCE | 0.87× | |
| Social Media Usage | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Final good. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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