A data profile of the people who buy, follow and care about Final good in Brazil — modelled from more than twelve digital signal sources. Final good has an estimated audience of 4,537,202 people in Brazil.
Final good has an estimated audience of 4,537,202 people in Brazil. 78.5% are female, 21.5% are male, average age 39.1. Top brand affinities: Furniture, Instagram, Do it yourself (DIY), Duvet, Shopping malls.
Top brand affinities include Furniture, Instagram, Do it yourself (DIY), with strongest over-indexing on Furniture (2.07× the country average).
Demographically, the Final good audience skews more female with an average age of 39.1, and over-indexes on personality traits such as DIY Mentality, Indulgence.
The typical Final good fan in Brazil is more female, around 39.1 years old, with strong DIY Mentality tendencies and a notable affinity for Furniture.
The key figures that characterise the Final good profile in Brazil.
78.5% are female, 21.5% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 78.5% |
| Male | 21.5% |
| Average age | 39.1 |
| Estimated audience size | 4,537,202 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 24% | |
| 30-39 | 27% | |
| 40-49 | 23% | |
| 50+ | 14% |
of the worldwide Final good audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.7% |
| Brazil | 5.2% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Final good audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duvet | Home & Garden | 5.26× | ||
| 02 | Do it yourself (DIY) | Home & Garden | 2.16× | ||
| 03 | Furniture | Home & Garden | 2.07× | ||
| 04 | Real property | Home & Garden | 1.89× | ||
| 05 | Home improvement | Home & Garden | 1.81× | ||
| 06 | Lojas Renner | Fashion & Accessoires | 1.74× | ||
| 07 | mulheres | Movies & TV | 1.73× | ||
| 08 | Medicine | Business & Career | 1.67× | ||
| 09 | Internet & Social Media | 1.66× | |||
| 10 | Shopping malls | Shopping | 1.65× | ||
| 11 | Rock music | Music & Radio | 1.62× | ||
| 12 | Fragrances | Beauty & Wellness | 1.60× | ||
| 13 | Pop music | Music & Radio | 1.60× | ||
| 14 | Hypermarket | Shopping | 1.60× | ||
| 15 | Discount stores | Shopping | 1.59× | ||
| 16 | Boutiques | Fashion & Accessoires | 1.58× | ||
| 17 | Beauty salons | Beauty & Wellness | 1.56× | ||
| 18 | Wine | Food & Beverages | 1.56× | ||
| 19 | Barbecue | Food & Beverages | 1.55× | ||
| 20 | Hip hop music | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.98× | |
| Indulgence | JOY | 1.85× | |
| Design Affinity | PREMIUM | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Spirituality | BALANCE | 0.85× | |
| Tradition | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Final good. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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