A data profile of the people who buy, follow and care about ixigo in India — modelled from more than twelve digital signal sources. ixigo has an estimated audience of 5,272,499 people in India.
ixigo has an estimated audience of 5,272,499 people in India. 15.2% are female, 84.8% are male, average age 37.0. Top brand affinities: Grammarly, OLX, Himalayas, AirAsia, Lodging.
Top brand affinities include Grammarly, OLX, Himalayas, with strongest over-indexing on Grammarly (25.41× the country average).
Demographically, the ixigo audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Travelling, Convenience Orientation.
The typical ixigo fan in India is more male, around 37.0 years old, with strong Travelling tendencies and a notable affinity for Grammarly.
The key figures that characterise the ixigo profile in India.
15.2% are female, 84.8% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 15.2% |
| Male | 84.8% |
| Average age | 37.0 |
| Estimated audience size | 5,272,499 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 32% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide ixigo audience comes from India.
| Country | Share |
|---|---|
| India | 92.3% |
| United Arab Emirates | 2.1% |
| United States | 1.8% |
The strongest cross-interests of the ixigo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grammarly | Business & Career | 25.41× | ||
| 02 | OLX | Shopping | 7.46× | ||
| 03 | AirAsia | Travel & Leisure | 6.16× | ||
| 04 | All Nippon Airways | Travel & Leisure | 4.63× | ||
| 05 | Air France | Travel & Leisure | 4.55× | ||
| 06 | Titanic (1997 film) | Movies & TV | 4.53× | ||
| 07 | Cathay Pacific | Travel & Leisure | 4.51× | ||
| 08 | Low-cost carrier | Travel & Leisure | 4.39× | ||
| 09 | ICloud | Technology & Electronics | 3.25× | ||
| 10 | Lodging | Travel & Leisure | 2.83× | ||
| 11 | New Zealand | Travel & Leisure | 2.62× | ||
| 12 | Himalayas | Travel & Leisure | 2.53× | ||
| 13 | Leather | Fashion & Accessoires | 2.28× | ||
| 14 | Kashmir | Fashion & Accessoires | 2.26× | ||
| 15 | Customer service | Business & Career | 2.20× | ||
| 16 | Cabinetry | Home & Garden | 2.14× | ||
| 17 | Apartment | Business & Career | 1.84× | ||
| 18 | Refrigerator | Home & Garden | 1.81× | ||
| 19 | Dogs | Pets & Animals | 1.75× | ||
| 20 | Bracelet | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.53× | |
| Convenience Orientation | PREMIUM | 1.57× | |
| Career Orientation | POWER | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.67× | |
| Social Media Usage | JOY | 0.67× | |
| Spirituality | BALANCE | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for ixigo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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