Rascasse Audience Intelligence

Underemployment Audience in United States

A data profile of the people who buy, follow and care about Underemployment in United States — modelled from more than twelve digital signal sources. Underemployment has an estimated audience of 750,144 people in United States.

#9782among Topic in United States#1671in Politics & Society

The average Underemployment fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Employment website, LinkedIn, Data science, with strongest over-indexing on Employment website (31.39× the country average).

Demographically, the Underemployment audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Underemployment fan in United States is more female, around 42.1 years old, with strong Career Orientation tendencies and a notable affinity for Employment website.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Underemployment profile in United States.

Audience size
750K
in United States
Gender
58.6%♀
41.4% male
Age
42.1
average years
Country rank
#28643
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Underemployment fans

58.6% are female, 41.4% are male, average age 42.1.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Underemployment audience in United States
MetricValue
Female58.6%
Male41.4%
Average age42.1
Estimated audience size750,144
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Underemployment audience in United States
Age bracketShare%
16-1916%
20-2913%
30-3919%
40-4927%
50+25%
Fig. 04

Worldwide distribution

48.2%

of the worldwide Underemployment audience comes from United States.

Worldwide audience distribution share by country for Underemployment
CountryShare
United States48.2%
France15.9%
United Kingdom10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Underemployment audience in United States is strongest.

Fig. 05

Top regions by affinity

Underemployment fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~50K2.43×
02Washington, District of Columbia~3K1.43×
03Massachusetts~20K1.22×
04New York~50K1.21×
05Indiana~20K1.19×
06California~100K1.17×
07Maryland~10K1.12×
08Georgia~30K1.11×
09Connecticut~8K1.09×
10Illinois~30K1.08×
11Rhode Island~3K1.08×
12Texas~70K1.06×
13New Jersey~20K1.06×
14Virginia~20K1.05×
15Delaware~2K1.05×
16South Carolina~10K1.04×
17Wisconsin~10K1.03×
18Mississippi~6K1.03×
19Alaska~2K1.03×
20Vermont~1K1.02×
21North Carolina~20K1.01×
22Tennessee~20K1.01×
23North Dakota~2K1.01×
24Arizona~20K1.00×
25Washington~10K0.98×
26Oregon~8K0.98×
27Iowa~6K0.98×
28South Dakota~2K0.97×
29Pennsylvania~20K0.96×
30Minnesota~10K0.96×
31Alabama~10K0.96×
32Nevada~7K0.96×
33Montana~2K0.96×
34New Hampshire~3K0.95×
35Colorado~10K0.92×
36Idaho~3K0.92×
37West Virginia~3K0.92×
38Hawaii~3K0.92×
39Maine~2K0.92×
40Arkansas~6K0.91×
41Nebraska~3K0.91×
42New Mexico~3K0.91×
43Florida~50K0.90×
44Kansas~5K0.89×
45Ohio~20K0.88×
46Louisiana~8K0.86×
47Utah~6K0.86×
48Kentucky~8K0.85×
49Missouri~10K0.84×
50Oklahoma~7K0.84×
Fig. 06

Affinity by region

Affinity by region — Underemployment, United States
0.84×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Underemployment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Underemployment audience
#·InterestCategoryAffinity×
01Employment websiteBusiness & Career31.39×
02LinkedInInternet & Social Media11.90×
03Data scienceBusiness & Career11.81×
04Career developmentBusiness & Career5.21×
05InnovationBusiness & Career4.70×
06FedExBusiness & Career4.17×
07Cloud computingTechnology & Electronics3.63×
08BankingBusiness & Career2.95×
09RedditInternet & Social Media2.81×
10Nonprofit organizationPolitics & Society2.76×
11Mortgage loansBusiness & Career2.75×
12PinterestInternet & Social Media2.51×
13CNNMovies & TV2.45×
14Health careBusiness & Career2.42×
15SmartphonesTechnology & Electronics2.20×
16MedicineBusiness & Career2.16×
17XInternet & Social Media2.03×
18Alcoholic beveragesFood & Beverages2.01×
19Donald TrumpPolitics & Society1.99×
20CookingFood & Beverages1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Underemployment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Underemployment audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.32×
Family OrientationCONSERVATISM2.97×
Social Media UsageJOY2.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Underemployment audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
ExtroversionTHRILL0.64×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Underemployment have in United States?

Underemployment has an estimated audience of 750,144 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Underemployment fans?

58.6% of Underemployment fans are female, 41.4% are male, with an average age of 42.1 years.

03

Which brands do Underemployment fans like most?

Underemployment fans show strongest brand affinity for Employment website (31.39×), LinkedIn (11.9×), and Data science (11.81×) over the country average.

04

Where do Underemployment fans live in United States?

Underemployment fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Underemployment fans also like?

Beyond Underemployment itself, the audience over-indexes on LinkedIn (11.9×), Data science (11.81×), Innovation (4.7×), and Career development (5.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Underemployment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Underemployment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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