Manpower Audience in United States

Manpower logo

Manpower has an estimated audience of 1,357,914 people in United States. 48.1% are female, 51.9% are male, average age 44.8. Top regions: Michigan, Texas, California. Top brand affinities: Governor of Michigan, Goop, Israel, Wok, Grinch.

The average Manpower fan in United States is 44.8 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, Texas, California. Top brand affinities include Governor of Michigan, Goop, Israel, with strongest over-indexing on Governor of Michigan (11.17× the country average). Demographically, the Manpower audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Manpower fans

Demographic split for Manpower audience in United States
MetricValue
Female48.1%
Male51.9%
Average age44.8
Estimated audience size1,357,914

Audience persona

The typical Manpower fan in United States is balanced, around 44.8 years old, with strong Career Orientation tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Manpower in United States
RegionReachAffinity
Michigan116,0723.27×
Texas107,4980.92×
California101,6050.68×
Illinois96,8672.14×
Pennsylvania71,1761.56×
Florida66,7220.73×
Tennessee61,3112.25×
Indiana57,1452.3×
Missouri55,6092.54×
North Carolina53,5311.31×
New York41,7990.55×
Ohio38,3640.92×
Nevada35,8312.73×
Wisconsin35,2881.73×
Georgia31,4310.75×
Kentucky30,1671.77×
Arizona27,6861×
West Virginia25,7254.07×
Virginia20,7590.63×
Louisiana18,9411.08×
Washington18,9100.69×
New Jersey18,3960.53×
Arkansas17,5321.57×
South Carolina17,3190.85×
Maryland14,6810.63×
Alabama12,7400.67×
Minnesota12,6370.65×
Massachusetts12,4230.46×
Kansas10,7621.01×
Iowa10,5410.94×
Mississippi9,7720.87×
Oklahoma9,2250.61×
Colorado8,5100.4×
Oregon8,1360.52×
Utah5,6420.46×
Maine5,3191.09×
Connecticut5,2900.39×
New Mexico4,2880.63×
Wyoming2,9471.46×
Nebraska2,8120.41×
Rhode Island2,4980.58×
Washington, District of Columbia2,0760.51×
Idaho2,0120.3×
Delaware1,6330.44×
New Hampshire1,4280.27×
Hawaii9710.17×
Vermont8840.37×
Montana6660.18×
South Dakota6410.2×
North Dakota4470.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Manpower audience
BrandAffinityCategory
Governor of Michigan11.17×Politics & Society
Goop6.66×Internet & Social Media
Israel2.59×Travel & Leisure
Wok7.09×Food & Beverages
Grinch4.24×Movies & TV
El Paso County, Colorado13.12×Travel & Leisure
Vocal harmony4.4×Music & Radio
Hipster8.75×Politics & Society
Fairy godmother6.74×Literature
Hibachi7.09×Food & Beverages
Cherish (group)9.59×Music & Radio
Grace Slick7.49×Music & Radio
Google Home5.53×Technology & Electronics
headspace7.63×Health
Historic site3.41×Arts & Culture
Preta Gil16.53×Music & Radio
TV Fanatic7.85×Movies & TV
Kendra Scott1.92×Fashion & Accessoires
No Escape (1994 film)7.3×Movies & TV
Jesse Plemons2.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Manpower audience
TraitClusterScore
Career OrientationPOWER4.08
Family OrientationCONSERVATISM1.55
Social Media UsageJOY1.53
Community OrientationOPEN1.47
Need for SecurityCONSERVATISM1.39
Urban LifestyleOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Manpower
CountryShare
France22.7%
Italy20.3%
United States13.4%

See Manpower audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Manpower have in United States?

Manpower has an estimated audience of 1,357,914 people in United States, concentrated in Michigan and Texas.

What is the gender split and age of Manpower fans?

48.1% of Manpower fans are female, 51.9% are male, with an average age of 44.8 years.

Which brands do Manpower fans like most?

Manpower fans show strongest brand affinity for Governor of Michigan (11.17×), Goop (6.66×), and Israel (2.59×) over the country average.

Where do Manpower fans live in United States?

Manpower fans in United States are most concentrated in Michigan (reach 116,072), Texas (reach 107,498), and California (reach 101,605). These three regions account for the largest share of the active audience.

What other brands do Manpower fans also like?

Beyond Manpower itself, the audience over-indexes on Goop (6.66×), Israel (2.59×), Wok (7.09×), and Grinch (4.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Manpower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.