Rascasse Audience Intelligence

Amy's Kitchen Target Market in United States

A data profile of the people who buy, follow and care about Amy's Kitchen in United States — modelled from more than twelve digital signal sources. Amy's Kitchen has an estimated audience of 635,353 people in United States.

#2among Convenience food in United States#3269among Brand in United States#1719in Food & Beverages

The average Amy's Kitchen fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Oregon, Idaho.

Top brand affinities include FedEx, Red wine, White wine, with strongest over-indexing on FedEx (13.66× the country average).

Demographically, the Amy's Kitchen audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amy's Kitchen fan in United States is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for FedEx.

Category: Food & Beverages · Type: Brand · Subtype: Convenience food

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amy's Kitchen profile in United States.

Audience size
635K
in United States
Gender
62.4%♀
37.6% male
Age
42.1
average years
Country rank
#31725
Brand in United States
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Amy's Kitchen

62.4% are female, 37.6% are male, average age 42.1.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Amy's Kitchen audience in United States
MetricValue
Female62.4%
Male37.6%
Average age42.1
Estimated audience size635,353
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Amy's Kitchen audience in United States
Age bracketShare%
16-1910%
20-2921%
30-3923%
40-4921%
50+25%
Fig. 04

Worldwide distribution

80.1%

of the worldwide Amy's Kitchen audience comes from United States.

Worldwide audience distribution share by country for Amy's Kitchen
CountryShare
United States80.1%
United Kingdom6.2%
Canada3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amy's Kitchen audience in United States is strongest.

Fig. 05

Top regions by affinity

Amy's Kitchen customers by region in United States
#RegionReachAffinity×
01Idaho~40K14.05×
02Oregon~40K6.19×
03Michigan~40K2.31×
04California~100K1.43×
05Rhode Island~2K1.03×
06Alaska~1K0.94×
07Vermont~1K0.94×
08Utah~5K0.93×
09South Dakota~1K0.93×
10North Dakota~1K0.93×
11Montana~2K0.92×
12Maine~2K0.90×
13Delaware~2K0.90×
14West Virginia~3K0.89×
15New Hampshire~2K0.89×
16Hawaii~2K0.88×
17Mississippi~4K0.87×
18Washington, District of Columbia~2K0.86×
19New Mexico~3K0.85×
20Nebraska~3K0.85×
21Washington~10K0.84×
22Arkansas~4K0.83×
23New York~30K0.82×
24Wisconsin~8K0.81×
25Kansas~4K0.81×
26Iowa~4K0.80×
27Tennessee~10K0.79×
28Oklahoma~5K0.79×
29Kentucky~6K0.78×
30Connecticut~5K0.78×
31Nevada~5K0.78×
32Louisiana~6K0.77×
33Minnesota~7K0.75×
34Indiana~8K0.74×
35Alabama~6K0.74×
36Illinois~20K0.73×
37Colorado~7K0.73×
38South Carolina~7K0.73×
39Massachusetts~9K0.72×
40Arizona~9K0.71×
41Missouri~7K0.71×
42New Jersey~10K0.70×
43Maryland~7K0.68×
44Virginia~10K0.64×
45Ohio~10K0.63×
46North Carolina~10K0.63×
47Pennsylvania~10K0.62×
48Georgia~10K0.62×
49Florida~20K0.53×
50Texas~30K0.51×
Fig. 06

Affinity by region

Affinity by region — Amy's Kitchen, United States
0.51×1.00×14.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amy's Kitchen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amy's Kitchen audience
#·InterestCategoryAffinity×
01ActiviaFood & Beverages33.14×
02E.LeclercShopping32.75×
03FedExBusiness & Career13.66×
04White wineFood & Beverages12.03×
05Michelin GuideFood & Beverages11.81×
06Red wineFood & Beverages10.37×
07Pressure cookingHome & Garden8.90×
08Sunday BrunchKids & Family6.84×
09High-net-worth individualBusiness & Career6.67×
10PhilanthropyArts & Culture5.40×
11Outback SteakhouseFood & Beverages4.67×
12NASDAQBusiness & Career4.00×
13CocktailFood & Beverages3.50×
14VeganismFood & Beverages3.24×
15NordstromShopping2.92×
16WineFood & Beverages2.57×
17RecipesFood & Beverages2.24×
18Home improvementHome & Garden2.08×
19Alcoholic beveragesFood & Beverages1.94×
20CookingFood & Beverages1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amy's Kitchen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amy's Kitchen audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.53×
Healthy LifestyleBALANCE1.90×
Family OrientationCONSERVATISM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amy's Kitchen audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.85×
TraditionCONSERVATISM0.93×
Social Media UsageJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Amy's Kitchen's target market in United States?

Amy's Kitchen's target market in United States covers an estimated 635,353 people, concentrated in California and Oregon.

02

What is the gender split and age of Amy's Kitchen customers?

62.4% of the Amy's Kitchen audience are female, 37.6% are male, with an average age of 42.1 years.

03

Which brands do Amy's Kitchen fans like most?

Amy's Kitchen fans show strongest brand affinity for FedEx (13.66×), Red wine (10.37×), and White wine (12.03×) over the country average.

04

Where do Amy's Kitchen fans live in United States?

Amy's Kitchen fans in United States are most concentrated in California (reach ~100K), Oregon (reach ~40K), and Idaho (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Amy's Kitchen fans also like?

Beyond Amy's Kitchen itself, the audience over-indexes on Red wine (10.37×), White wine (12.03×), Philanthropy (5.4×), and E.Leclerc (32.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Convenience food audiences in United States

See Amy's Kitchen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amy's Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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