Amy's Kitchen Audience in United States
Amy's Kitchen has an estimated audience of 625,585 people in United States. 62.4% are female, 37.6% are male, average age 42.1. Top brand affinities: E.Leclerc, Red wine, White wine, Planet Fitness, Bachelor of Business Administration.
Top brand affinities include E.Leclerc, Red wine, White wine, with strongest over-indexing on E.Leclerc (50.63× the country average). Demographically, the Amy's Kitchen audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.
Category: Food & Beverages · Type: Brand · Subtype: Convenience food
Demographics of Amy's Kitchen fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 42.1 |
| Estimated audience size | 625,585 |
Audience persona
The typical Amy's Kitchen fan in United States is more female, around 42.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for E.Leclerc.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| E.Leclerc | 50.63× | Shopping |
| Red wine | 10.59× | Food & Beverages |
| White wine | 12.35× | Food & Beverages |
| Planet Fitness | 4.34× | Sports |
| Bachelor of Business Administration | 39.76× | Business & Career |
| Balenciaga | 8.56× | Fashion & Accessoires |
| FedEx | 4.9× | Business & Career |
| Kia Sportage | 18.66× | Cars & Mobility |
| Kitchenware | 4.02× | Home & Garden |
| Livemusic | 3.82× | Music & Radio |
| Outback Steakhouse | 5.22× | Food & Beverages |
| Natural foods | 5.65× | Food & Beverages |
| H&M | 4.2× | Shopping |
| Kate Spade | 6.63× | Fashion & Accessoires |
| Online food ordering | 4.75× | Food & Beverages |
| Dollar General | 2.5× | Shopping |
| Natural skin care | 4.04× | Beauty & Wellness |
| Fast food | 2.31× | Food & Beverages |
| Hobby Lobby | 2.38× | Home & Garden |
| Sunday Brunch | 6.65× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.06 |
| Sustainability | BALANCE | 1.98 |
| LGBTQ+ Identity | OPEN | 1.93 |
| Design Affinity | PREMIUM | 1.83 |
| Luxury Orientation | PREMIUM | 1.8 |
| Indulgence | JOY | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.2% |
| United Kingdom | 6.3% |
| Canada | 3.2% |
See Amy's Kitchen audiences in other countries
More Convenience food audiences in United States
- Casey's General Stores (10,142,219)
- Indomie (228,559)
- Little Lunch (135,006)
- Pot Noodle (24,691)
- Youcook (5,608)
How to read this data
Audience size is the estimated number of people in United States who actively search for Amy's Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.