Rascasse Audience Intelligence

Games played Audience in United States

Name: Games played — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Games played in United States — modelled from more than twelve digital signal sources. Games played has an estimated audience of 1,930,745 people in United States.

#6437among Topic in United States #308in Games

The average Games played fan in United States is 33.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include PiCK UP!, WEBstaurantStore, Asus, with strongest over-indexing on PiCK UP! (41.18× the country average).

Demographically, the Games played audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Games played fan in United States is more male, around 33.1 years old, with strong Patriotism tendencies and a notable affinity for PiCK UP!.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Games played profile in United States.

Audience size

1.9M

in United States

Gender

41.1%♀

58.9% male

Age

33.1

average years

Country rank

#14630

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Games played fans

41.1% are female, 58.9% are male, average age 33.1.

Fig. 02

Gender split

41.1%

Female

58.9%

Male

Demographic split for Games played audience in United States
Metric	Value
Female	41.1%
Male	58.9%
Average age	33.1
Estimated audience size	1,930,745

Fig. 03

Age distribution

Age distribution of the Games played audience in United States
Age bracket	Share	%
16-19		39%
20-29		20%
30-39		15%
40-49		13%
50+		13%

Fig. 04

Worldwide distribution

18.1%

of the worldwide Games played audience comes from United States.

Worldwide audience distribution share by country for Games played
Country	Share
United States	18.1%
Japan	9.1%
India	6.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Games played audience in United States is strongest.

Fig. 05

Top regions by affinity

Games played fans by region: top regions in United States
#	Region	Reach	×
01	Idaho	~50K	4.68×
02	Washington	~70K	1.71×
03	Michigan	~70K	1.30×
04	Louisiana	~30K	1.22×
05	Missouri	~40K	1.21×
06	Alabama	~30K	1.21×
07	Mississippi	~20K	1.21×
08	Kentucky	~30K	1.18×
09	Georgia	~70K	1.14×
10	Oklahoma	~20K	1.12×
11	Indiana	~40K	1.10×
12	New York	~100K	1.08×
13	North Carolina	~60K	1.06×
14	Kansas	~20K	1.06×
15	Texas	~200K	1.05×
16	California	~200K	1.04×
17	New Mexico	~10K	1.03×
18	South Dakota	~4K	0.99×
19	North Dakota	~4K	0.99×
20	Arkansas	~20K	0.98×
21	Alaska	~4K	0.98×
22	Iowa	~20K	0.97×
23	South Carolina	~30K	0.96×
24	Vermont	~3K	0.95×
25	Massachusetts	~40K	0.94×
26	Rhode Island	~6K	0.94×
27	Pennsylvania	~60K	0.93×
28	Montana	~5K	0.93×
29	Illinois	~60K	0.92×
30	Maryland	~30K	0.92×
31	West Virginia	~8K	0.92×
32	Delaware	~5K	0.92×
33	Ohio	~50K	0.91×
34	Virginia	~40K	0.91×
35	Nebraska	~9K	0.91×
36	New Hampshire	~7K	0.91×
37	Hawaii	~7K	0.90×
38	Maine	~6K	0.90×
39	Nevada	~20K	0.89×
40	Washington, District of Columbia	~5K	0.88×
41	Wisconsin	~20K	0.86×
42	Minnesota	~20K	0.86×
43	Utah	~10K	0.85×
44	Arizona	~30K	0.84×
45	Florida	~100K	0.83×
46	Oregon	~20K	0.82×
47	New Jersey	~40K	0.81×
48	Tennessee	~30K	0.81×
49	Connecticut	~20K	0.81×
50	Colorado	~20K	0.75×

Affinity by region — Games played, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Games played audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Games played audience
#	Interest	Category	×
01	PiCK UP!	Food & Beverages	41.18×
02	Lars Ulrich	Music & Radio	14.81×
03	WEBstaurantStore	Business & Career	12.48×
04	Smart Communications	Technology & Electronics	11.89×
05	Asus	Technology & Electronics	10.03×
06	Hatsune Miku	Literature	8.52×
07	Crunchyroll	Games	4.31×
08	Rakuten	Shopping	4.17×
09	Labor Day	Politics & Society	3.82×
10	Micro Center	Shopping	3.36×
11	Masters Tournament	Sports	2.54×
12	GameStop	Games	2.48×
13	Indeed.com	Business & Career	1.99×
14	NBA playoffs	Sports	1.87×
15	ESPN	Movies & TV	1.83×
16	Planet Fitness	Sports	1.73×
17	Gambling	Games	1.65×
18	Wendy's	Food & Beverages	1.56×
19	Instant messaging	Internet & Social Media	1.53×
20	MLB	Sports	1.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Games played audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Games played audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.34×
Convenience Orientation	PREMIUM	1.18×
Career Orientation	POWER	1.15×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Games played audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.62×
Pet Ownership	JOY	0.71×
DIY Mentality	THRILL	0.74×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Games played have in United States?

Games played has an estimated audience of 1,930,745 people in United States, concentrated in California and Texas.

What is the gender split and age of Games played fans?

41.1% of Games played fans are female, 58.9% are male, with an average age of 33.1 years.

Which brands do Games played fans like most?

Games played fans show strongest brand affinity for PiCK UP! (41.18×), WEBstaurantStore (12.48×), and Asus (10.03×) over the country average.

Where do Games played fans live in United States?

Games played fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Games played fans also like?

Beyond Games played itself, the audience over-indexes on WEBstaurantStore (12.48×), Asus (10.03×), Smart Communications (11.89×), and Labor Day (3.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

Food and drink (182,612,063)
Music (181,108,961)
Shopping and fashion (177,150,005)
Sports and outdoors (173,827,889)
Sports (173,190,295)

See Games played audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Games played. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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