Games played Audience in Germany
Games played has an estimated audience of 266,171 people in Germany. 52.2% are female, 47.8% are male, average age 29.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Icon (magazine), Gewinnspiele Markt, Combat sport, Faubourg, Stradivarius.
The average Games played fan in Germany is 29.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Icon (magazine), Gewinnspiele Markt, Combat sport, with strongest over-indexing on Icon (magazine) (11.93× the country average). Demographically, the Games played audience skews balanced with an average age of 29.5, and over-indexes on personality traits such as Price Sensitivity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Games played fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 29.5 |
| Estimated audience size | 266,171 |
Audience persona
The typical Games played fan in Germany is balanced, around 29.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,556 | 1.28× |
| Baden-Württemberg | 33,815 | 0.93× |
| Bayern | 32,713 | 0.76× |
| Hessen | 27,372 | 1.35× |
| Niedersachsen | 20,501 | 0.79× |
| Berlin | 13,931 | 1.17× |
| Rheinland-Pfalz | 12,236 | 0.92× |
| Sachsen | 9,431 | 0.72× |
| Hamburg | 8,078 | 1.34× |
| Schleswig-Holstein | 7,186 | 0.75× |
| Thüringen | 5,644 | 0.83× |
| Brandenburg | 5,419 | 0.66× |
| Sachsen-Anhalt | 5,116 | 0.74× |
| Mecklenburg-Vorpommern | 4,178 | 0.82× |
| Saarland | 4,153 | 1.27× |
| Bremen | 3,762 | 1.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 11.93× | Arts & Culture |
| Gewinnspiele Markt | 9.92× | Internet & Social Media |
| Combat sport | 1.84× | Sports |
| Faubourg | 21.99× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| The Name of the Rose | 8.6× | Literature |
| Progressive rock | 1.67× | Music & Radio |
| Machine Gun Preacher | 16.8× | Movies & TV |
| Join Me | 12.19× | Technology & Electronics |
| Škoda Kodiaq | 1.96× | Cars & Mobility |
| Birthday Gifts | 1.51× | Kids & Family |
| Time (magazine) | 1.64× | News |
| Buddy – The Buddy Holly Story | 3.85× | Music & Radio |
| Handmade Gifts | 1.58× | Kids & Family |
| Klezmer | 12.57× | Music & Radio |
| Information sensitivity | 3.35× | Technology & Electronics |
| Pot roast | 11.3× | Food & Beverages |
| Building insulation | 2.58× | Home & Garden |
| Cagnes-sur-Mer | 7.15× | Travel & Leisure |
| Prozis | 2.53× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.23 |
| Patriotism | CONSERVATISM | 1.2 |
| Need for Security | CONSERVATISM | 1.2 |
| Social Media Usage | JOY | 1.13 |
| Indulgence | JOY | 1.08 |
| Career Orientation | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 9.1% |
| India | 6.0% |
See Games played audiences in other countries
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Games played have in Germany?
Games played has an estimated audience of 266,171 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Games played fans?
52.2% of Games played fans are female, 47.8% are male, with an average age of 29.5 years.
Which brands do Games played fans like most?
Games played fans show strongest brand affinity for Icon (magazine) (11.93×), Gewinnspiele Markt (9.92×), and Combat sport (1.84×) over the country average.
Where do Games played fans live in Germany?
Games played fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,556), Baden-Württemberg (reach 33,815), and Bayern (reach 32,713). These three regions account for the largest share of the active audience.
What other brands do Games played fans also like?
Beyond Games played itself, the audience over-indexes on Gewinnspiele Markt (9.92×), Combat sport (1.84×), Faubourg (21.99×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Games played. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.