A data profile of the people who buy, follow and care about Quintana Roo in Mexico — modelled from more than twelve digital signal sources. Quintana Roo has an estimated audience of 5,153,392 people in Mexico.
The average Quintana Roo fan in Mexico is 35.1 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (501.49× the country average).
Demographically, the Quintana Roo audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Quintana Roo fan in Mexico is balanced, around 35.1 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Quintana Roo profile in Mexico.
48.6% are female, 51.4% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 35.1 |
| Estimated audience size | 5,153,392 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Quintana Roo audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 34.1% |
| Mexico | 32.9% |
| Colombia | 4.8% |
Where the Quintana Roo audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yucatan | ~300K | 2.58× | |
| 02 | State of Mexico | ~1M | 1.40× | |
| 03 | Campeche | ~50K | 1.31× | |
| 04 | Distrito Federal | ~800K | 1.21× | |
| 05 | Chiapas | ~200K | 1.13× | |
| 06 | Puebla | ~300K | 1.12× | |
| 07 | Veracruz (state) | ~300K | 1.07× | |
| 08 | Hidalgo | ~100K | 1.05× | |
| 09 | Morelos | ~90K | 1.04× | |
| 10 | Tlaxcala | ~60K | 1.04× | |
| 11 | Guerrero | ~100K | 0.99× | |
| 12 | Baja California Sur | ~40K | 0.91× | |
| 13 | Baja California | ~200K | 0.87× | |
| 14 | Jalisco | ~300K | 0.86× | |
| 15 | Nuevo Leon | ~300K | 0.86× | |
| 16 | Nayarit | ~40K | 0.84× | |
| 17 | Guanajuato | ~200K | 0.82× | |
| 18 | Aguascalientes | ~50K | 0.79× | |
| 19 | Michoacan de Ocampo | ~100K | 0.77× | |
| 20 | Colima | ~30K | 0.76× | |
| 21 | Chihuahua | ~100K | 0.74× | |
| 22 | Coahuila de Zaragoza | ~100K | 0.71× | |
| 23 | Durango | ~50K | 0.71× | |
| 24 | Zacatecas | ~50K | 0.70× |
The strongest cross-interests of the Quintana Roo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 501.49× | ||
| 02 | Daily Horoscope | Internet & Social Media | 428.93× | ||
| 03 | Shopping and fashion | Shopping | 234.53× | ||
| 04 | Game consoles | Technology & Electronics | 154.69× | ||
| 05 | Catholic Church | Politics & Society | 118.76× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 113.44× | ||
| 07 | Valentine's Day | Kids & Family | 109.09× | ||
| 08 | Broadcasting of sports events | Movies & TV | 85.83× | ||
| 09 | Travel agency | Travel & Leisure | 84.83× | ||
| 10 | Sarcasm | Politics & Society | 71.86× | ||
| 11 | Mobile game | Games | 66.75× | ||
| 12 | El País | News | 60.88× | ||
| 13 | Banana | Food & Beverages | 58.88× | ||
| 14 | Orange (fruit) | Food & Beverages | 52.89× | ||
| 15 | Dentistry | Business & Career | 49.90× | ||
| 16 | Pilsner | Food & Beverages | 48.90× | ||
| 17 | Multi-level marketing | Business & Career | 40.92× | ||
| 18 | Machu Picchu | Travel & Leisure | 39.92× | ||
| 19 | Sexology | Kids & Family | 32.93× | ||
| 20 | Freeware | Technology & Electronics | 27.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 24.54× | |
| Travelling | THRILL | 22.14× | |
| Urban Lifestyle | OPEN | 4.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Tradition | CONSERVATISM | 0.83× | |
| Social Media Usage | JOY | 0.95× |
Quintana Roo has an estimated audience of 5,153,392 people in Mexico, concentrated in State of Mexico and Distrito Federal.
48.6% of Quintana Roo fans are female, 51.4% are male, with an average age of 35.1 years.
Quintana Roo fans show strongest brand affinity for Costa Rica (501.49×), Shopping and fashion (234.53×), and Game consoles (154.69×) over the country average.
Quintana Roo fans in Mexico are most concentrated in State of Mexico (reach ~1M), Distrito Federal (reach ~800K), and Jalisco (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Quintana Roo itself, the audience over-indexes on Shopping and fashion (234.53×), Game consoles (154.69×), Catholic Church (118.76×), and Travel agency (84.83×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Quintana Roo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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