Quintana Roo Audience in Mexico
Quintana Roo has an estimated audience of 5,153,392 people in Mexico. 48.6% are female, 51.4% are male, average age 35.1. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: MSN, Mobile payment, Puma, Catholic Church, Travel agency.
The average Quintana Roo fan in Mexico is 35.1 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include MSN, Mobile payment, Puma, with strongest over-indexing on MSN (3.52× the country average). Demographically, the Quintana Roo audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Quintana Roo fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 35.1 |
| Estimated audience size | 5,153,392 |
Audience persona
The typical Quintana Roo fan in Mexico is balanced, around 35.1 years old, with strong Design Affinity tendencies and a notable affinity for MSN.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 994,789 | 1.41× |
| Distrito Federal | 818,844 | 1.21× |
| Jalisco | 327,001 | 0.86× |
| Veracruz (state) | 325,011 | 1.07× |
| Puebla | 308,334 | 1.13× |
| Yucatan | 281,231 | 2.63× |
| Nuevo Leon | 263,143 | 0.85× |
| Guanajuato | 197,824 | 0.81× |
| Baja California | 184,329 | 0.86× |
| Chiapas | 176,691 | 1.14× |
| Michoacan de Ocampo | 133,159 | 0.75× |
| Hidalgo | 130,924 | 1.05× |
| Chihuahua | 129,065 | 0.72× |
| Guerrero | 128,831 | 0.98× |
| Coahuila de Zaragoza | 105,938 | 0.69× |
| Morelos | 93,036 | 1.04× |
| Tlaxcala | 61,680 | 1.04× |
| Campeche | 53,006 | 1.35× |
| Aguascalientes | 49,548 | 0.76× |
| Durango | 46,745 | 0.66× |
| Zacatecas | 40,797 | 0.62× |
| Nayarit | 39,919 | 0.8× |
| Baja California Sur | 36,562 | 0.89× |
| Colima | 22,595 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.52× | News |
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| Catholic Church | 2.79× | Politics & Society |
| Travel agency | 3.12× | Travel & Leisure |
| Banana | 2.76× | Food & Beverages |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Sarcasm | 2.55× | Politics & Society |
| Game consoles | 2.04× | Technology & Electronics |
| Local news | 4.84× | News |
| Broadcasting of sports events | 3.71× | Movies & TV |
| El País | 2.79× | News |
| Pedro Pascal | 2.48× | Movies & TV |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| Bruce Willis | 2.82× | Movies & TV |
| George Clooney | 5.84× | Movies & TV |
| Dentistry | 2.44× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.31 |
| Quality Awareness | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.75 |
| Travelling | THRILL | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.1% |
| Mexico | 32.9% |
| Colombia | 4.8% |
See Quintana Roo audiences in other countries
More Region audiences in Mexico
- Pacific Ocean (12,554,169)
- Latin America (11,458,817)
- Jalisco (7,520,933)
- State of Mexico (6,969,624)
- Yucatán (5,241,541)
Frequently asked questions
How many fans does Quintana Roo have in Mexico?
Quintana Roo has an estimated audience of 5,153,392 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Quintana Roo fans?
48.6% of Quintana Roo fans are female, 51.4% are male, with an average age of 35.1 years.
Which brands do Quintana Roo fans like most?
Quintana Roo fans show strongest brand affinity for MSN (3.52×), Mobile payment (5.93×), and Puma (2.76×) over the country average.
Where do Quintana Roo fans live in Mexico?
Quintana Roo fans in Mexico are most concentrated in State of Mexico (reach 994,789), Distrito Federal (reach 818,844), and Jalisco (reach 327,001). These three regions account for the largest share of the active audience.
What other brands do Quintana Roo fans also like?
Beyond Quintana Roo itself, the audience over-indexes on Mobile payment (5.93×), Puma (2.76×), Catholic Church (2.79×), and Travel agency (3.12×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Quintana Roo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.