Rascasse Audience Intelligence

North Region, Brazil Audience in United States

A data profile of the people who buy, follow and care about North Region, Brazil in United States — modelled from more than twelve digital signal sources. North Region, Brazil has an estimated audience of 3,612,500 people in United States.

#645among POI in United States#726in Travel & Leisure

North Region, Brazil fans in United States are concentrated in California, with strong brand affinity for Milwaukee Brewers.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Milwaukee Brewers, Detroit Tigers, San Diego Padres, with strongest over-indexing on Milwaukee Brewers (7.43× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical North Region, Brazil fan in United States shows strong Tradition tendencies and a notable affinity for Milwaukee Brewers.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the North Region, Brazil profile in United States.

Audience size
3.6M
in United States
Country rank
#8781
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of North Region, Brazil fans

Fig. 02

Gender split

Demographic split for North Region, Brazil audience in United States
MetricValue
Estimated audience size3,612,500
Fig. 04

Worldwide distribution

11.2%

of the worldwide North Region, Brazil audience comes from United States.

Worldwide audience distribution share by country for North Region, Brazil
CountryShare
Mexico22.3%
Brazil22.2%
United States11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the North Region, Brazil audience in United States is strongest.

Fig. 05

Top regions by affinity

North Region, Brazil fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K1.31×
02West Virginia~20K1.22×
03Rhode Island~10K1.18×
04Delaware~10K1.18×
05Washington, District of Columbia~10K1.17×
06Hawaii~20K1.16×
07New Hampshire~20K1.15×
08Maine~10K1.13×
09Idaho~20K1.11×
10Nebraska~20K1.08×
11Mississippi~30K1.07×
12Vermont~7K1.07×
13New Mexico~20K1.06×
14North Dakota~8K1.06×
15Kansas~30K1.04×
16Alaska~8K1.04×
17Iowa~30K1.03×
18Utah~30K1.00×
19Arkansas~30K1.00×
20South Dakota~8K1.00×
21Oklahoma~40K0.99×
22Louisiana~50K0.98×
23Kentucky~40K0.98×
24Connecticut~40K0.98×
25Nevada~30K0.98×
26Alabama~50K0.96×
27Oregon~40K0.96×
28Massachusetts~70K0.94×
29South Carolina~50K0.94×
30Missouri~50K0.93×
31Wisconsin~50K0.93×
32Minnesota~50K0.92×
33Tennessee~70K0.91×
34Indiana~60K0.91×
35Maryland~60K0.91×
36Colorado~50K0.90×
37Arizona~70K0.89×
38Washington~60K0.88×
39Michigan~80K0.87×
40New Jersey~80K0.87×
41Virginia~80K0.87×
42Ohio~100K0.86×
43Georgia~100K0.86×
44North Carolina~90K0.86×
45Pennsylvania~100K0.85×
46Illinois~100K0.85×
47Florida~200K0.78×
48New York~200K0.77×
49Texas~200K0.73×
50California~300K0.67×
Fig. 06

Affinity by region

Affinity by region — North Region, Brazil, United States
0.67×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the North Region, Brazil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for North Region, Brazil audience
#·InterestCategoryAffinity×
01Deportivo AlavésSports20.41×
02Atlético MadridSports11.43×
03San Diego PadresSports8.83×
04Milwaukee BrewersSports7.43×
05Colorado RockiesSports6.79×
06Pittsburgh PiratesSports5.89×
07HandballSports4.89×
08Detroit TigersSports4.59×
09Paris Saint-GermainSports3.99×
10WhataburgerFood & Beverages3.27×
11Sports clubSports2.86×
12Non-alcoholic beverageFood & Beverages2.75×
13FanaticsFashion & Accessoires2.75×
14Public transportCars & Mobility2.64×
15CVS PharmacyShopping2.45×
16FC BarcelonaSports2.42×
17WalgreensShopping2.41×
18Real Madrid C.F.Sports2.37×
19ULTA BeautyBeauty & Wellness2.02×
20Target CorporationShopping1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the North Region, Brazil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by North Region, Brazil audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.47×
Urban LifestyleOPEN1.22×
ExtroversionTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by North Region, Brazil audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.30×
MindfulnessBALANCE0.62×
Luxury OrientationPREMIUM0.65×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for North Region, Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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