North Region, Brazil Audience in United States

North Region, Brazil logo

North Region, Brazil has an estimated audience of 3,612,500 people in United States. Top regions: California, Florida, New York. Top brand affinities: Minnesota, JTV (Indonesia), Spinal muscular atrophy, Mad About You, iZombie.

North Region, Brazil fans in United States are concentrated in California, with strong brand affinity for Minnesota. The audience is concentrated in California, Florida, New York. Top brand affinities include Minnesota, JTV (Indonesia), Spinal muscular atrophy, with strongest over-indexing on Minnesota (1.7× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 45 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of North Region, Brazil fans

Demographic split for North Region, Brazil audience in United States
MetricValue
Estimated audience size3,612,500

Audience persona

The typical North Region, Brazil fan in United States shows strong Risk Appetite tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for North Region, Brazil in United States
RegionReachAffinity
California136,1240.34×
Florida104,1920.43×
New York88,1750.44×
Texas81,7850.26×
Mississippi44,8871.51×
West Virginia43,2332.57×
Michigan42,0840.45×
Louisiana39,9100.86×
North Carolina39,7940.37×
Georgia39,4710.35×
Massachusetts39,3300.55×
Oklahoma38,9980.97×
Kentucky38,3800.85×
Kansas38,0311.34×
Alabama37,1500.74×
Indiana37,0900.56×
Virginia36,1310.41×
Tennessee35,3920.49×
South Carolina35,1390.65×
Ohio34,3480.31×
Idaho34,2201.89×
Missouri33,1570.57×
Hawaii32,6892.11×
Iowa32,4941.09×
Montana32,2363.22×
Utah31,5170.97×
Wisconsin31,3950.58×
New Jersey31,0810.34×
New Hampshire30,5332.15×
Arizona30,2340.41×
Pennsylvania30,1010.25×
Nebraska29,8991.65×
Connecticut29,8530.82×
New Mexico29,7421.64×
Nevada29,6460.85×
Rhode Island29,4832.56×
Maine29,4662.28×
Oregon29,2680.71×
Maryland28,7600.46×
Illinois28,2330.23×
Minnesota28,0500.54×
Washington27,1010.37×
Colorado27,0250.47×
Delaware26,4032.65×
Washington, District of Columbia19,0641.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for North Region, Brazil audience
BrandAffinityCategory
Minnesota1.7×Travel & Leisure
JTV (Indonesia)3.56×
Spinal muscular atrophy5.08×Health
Mad About You6.7×Movies & TV
iZombie7.33×Movies & TV
Penn & Teller3.26×Movies & TV
Mackenzie Foy2.83×Fashion & Accessoires
Ext JS8.56×Technology & Electronics
Dental hygienist1.65×Health
My Name Is Khan5.96×Movies & TV
Cultural studies2.33×Business & Career
Stop Bullying3.14×Politics & Society
The Boomtown Rats10.51×Music & Radio
Toros de Tijuana4.72×Sports
Parma2.18×Travel & Leisure
Life of Pi1.67×Movies & TV
Totally Spies!2.1×Movies & TV
Bus Driver (video game)2.57×Games
bumGenius6.32×Kids & Family
E-box1.61×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by North Region, Brazil audience
TraitClusterScore
Risk AppetiteTHRILL1.21
ExtroversionTHRILL1.16
TraditionCONSERVATISM1.11
Urban LifestyleOPEN1.09
Need for SecurityCONSERVATISM1.09
Price SensitivityPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for North Region, Brazil
CountryShare
Mexico22.3%
Brazil22.2%
United States11.2%

See North Region, Brazil audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for North Region, Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.