A data profile of the people who buy, follow and care about More Nutrition in Austria — modelled from more than twelve digital signal sources. More Nutrition has an estimated audience of 1,360,540 people in Austria.
The average More Nutrition fan in Austria is 39.2 years old, more female, and lives primarily in Lower Austria.
The audience is concentrated in Lower Austria, Upper Austria, Vienna.
Top brand affinities include Local food, High-intensity interval training, Protein Shake, with strongest over-indexing on Local food (2.09× the country average).
Demographically, the More Nutrition audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical More Nutrition fan in Austria is more female, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for Local food.
The key figures that characterise the More Nutrition profile in Austria.
61.5% are female, 38.5% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 39.2 |
| Estimated audience size | 1,360,540 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide More Nutrition audience comes from Austria.
| Country | Share |
|---|---|
| Germany | 84.6% |
| Austria | 8.4% |
| Switzerland | 3.7% |
Where the More Nutrition audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~200K | 1.20× | |
| 02 | Upper Austria | ~200K | 1.19× | |
| 03 | Burgenland | ~40K | 1.08× | |
| 04 | Carinthia (state) | ~70K | 1.04× | |
| 05 | Vorarlberg | ~50K | 0.98× | |
| 06 | Styria | ~200K | 0.95× | |
| 07 | Tyrol | ~90K | 0.94× | |
| 08 | Salzburg | ~80K | 0.89× | |
| 09 | Vienna | ~200K | 0.73× |
The strongest cross-interests of the More Nutrition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Protein Shake | Food & Beverages | 9.53× | ||
| 02 | Fruit salad | Food & Beverages | 6.42× | ||
| 03 | Salmon | Food & Beverages | 5.00× | ||
| 04 | High-intensity interval training | Sports | 4.31× | ||
| 05 | Protein bar | Food & Beverages | 4.10× | ||
| 06 | Gluten-free diet | Food & Beverages | 3.50× | ||
| 07 | Paleolithic diet | Health | 3.26× | ||
| 08 | Sun tanning | Beauty & Wellness | 3.24× | ||
| 09 | Novo Nordisk | Health | 2.94× | ||
| 10 | Fast casual restaurants | Food & Beverages | 2.54× | ||
| 11 | Aerobics | Sports | 2.20× | ||
| 12 | Local food | Food & Beverages | 2.09× | ||
| 13 | Hair conditioner | Beauty & Wellness | 2.02× | ||
| 14 | Luxury real estate | Business & Career | 1.72× | ||
| 15 | First-time buyer | Shopping | 1.72× | ||
| 16 | Fressnapf | Shopping | 1.69× | ||
| 17 | Skyscanner | Travel & Leisure | 1.68× | ||
| 18 | Candy | Food & Beverages | 1.66× | ||
| 19 | Natural skin care | Beauty & Wellness | 1.65× | ||
| 20 | Animal rights | Politics & Society | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.35× | |
| Sustainability | BALANCE | 1.33× | |
| Indulgence | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Patriotism | CONSERVATISM | 0.89× | |
| Tradition | CONSERVATISM | 0.97× |
More Nutrition's target market in Austria covers an estimated 1,360,540 people, concentrated in Lower Austria and Upper Austria.
61.5% of the More Nutrition audience are female, 38.5% are male, with an average age of 39.2 years.
More Nutrition fans show strongest brand affinity for Local food (2.09×), High-intensity interval training (4.31×), and Protein Shake (9.53×) over the country average.
More Nutrition fans in Austria are most concentrated in Lower Austria (reach ~200K), Upper Austria (reach ~200K), and Vienna (reach ~200K). These three regions account for the largest share of the active audience.
Beyond More Nutrition itself, the audience over-indexes on High-intensity interval training (4.31×), Protein Shake (9.53×), Protein bar (4.1×), and Fruit salad (6.42×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for More Nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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