A data profile of the people who buy, follow and care about ESN in Austria — modelled from more than twelve digital signal sources. ESN has an estimated audience of 1,207,157 people in Austria.
ESN has an estimated audience of 1,207,157 people in Austria. 48.2% are female, 51.8% are male, average age 35.9. Top brand affinities: High-intensity interval training, Aerobics, Protein Shake, CrossFit, Internet celebrity.
Top brand affinities include High-intensity interval training, Aerobics, Protein Shake, with strongest over-indexing on High-intensity interval training (4.34× the country average).
Demographically, the ESN audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Mindfulness, Pet Ownership.
The typical ESN fan in Austria is balanced, around 35.9 years old, with strong Mindfulness tendencies and a notable affinity for High-intensity interval training.
The key figures that characterise the ESN profile in Austria.
48.2% are female, 51.8% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 35.9 |
| Estimated audience size | 1,207,157 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 29% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide ESN audience comes from Austria.
| Country | Share |
|---|---|
| Germany | 66.7% |
| Austria | 8.8% |
| Netherlands | 8.2% |
The strongest cross-interests of the ESN audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Protein Shake | Food & Beverages | 7.61× | ||
| 02 | High-intensity interval training | Sports | 4.34× | ||
| 03 | Protein bar | Food & Beverages | 3.19× | ||
| 04 | Half marathon | Sports | 2.59× | ||
| 05 | Sun tanning | Beauty & Wellness | 2.55× | ||
| 06 | Aerobics | Sports | 2.52× | ||
| 07 | Internet celebrity | Internet & Social Media | 2.41× | ||
| 08 | CrossFit | Sports | 2.05× | ||
| 09 | Hair conditioner | Beauty & Wellness | 2.01× | ||
| 10 | Push-up | Sports | 1.95× | ||
| 11 | Fast casual restaurants | Food & Beverages | 1.84× | ||
| 12 | Natural foods | Food & Beverages | 1.77× | ||
| 13 | Arnold Schwarzenegger | Movies & TV | 1.77× | ||
| 14 | Track and field | Sports | 1.69× | ||
| 15 | Snapchat | Internet & Social Media | 1.64× | ||
| 16 | Transfermarkt | Sports | 1.63× | ||
| 17 | Luxury real estate | Business & Career | 1.60× | ||
| 18 | Bet-at-home.com | Games | 1.57× | ||
| 19 | Skyscanner | Travel & Leisure | 1.54× | ||
| 20 | Hermès | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.20× | |
| Pet Ownership | JOY | 1.19× | |
| Design Affinity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Tradition | CONSERVATISM | 0.83× | |
| Quality Awareness | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for ESN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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