Rascasse Audience Intelligence

Lyon Audience in United States

A data profile of the people who buy, follow and care about Lyon in United States — modelled from more than twelve digital signal sources. Lyon has an estimated audience of 1,058,674 people in United States.

#298among City in United States#2024among POI in United States#1700in Travel & Leisure

The average Lyon fan in United States is 41.2 years old, more female, and lives primarily in Colorado.

The audience is concentrated in Colorado, California, Illinois.

Top brand affinities include Alexandre Dumas, Pep Guardiola, Christian Pulisic, with strongest over-indexing on Alexandre Dumas (95.66× the country average).

Demographically, the Lyon audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lyon fan in United States is more female, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Alexandre Dumas.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lyon profile in United States.

Audience size
1.1M
in United States
Gender
55.8%♀
44.2% male
Age
41.2
average years
Country rank
#22805
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lyon fans

55.8% are female, 44.2% are male, average age 41.2.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Lyon audience in United States
MetricValue
Female55.8%
Male44.2%
Average age41.2
Estimated audience size1,058,674
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Lyon audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Lyon audience comes from United States.

Worldwide audience distribution share by country for Lyon
CountryShare
France46.4%
United States7.4%
United Kingdom3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lyon audience in United States is strongest.

Fig. 05

Top regions by affinity

Lyon fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~100K7.20×
02Kansas~30K3.00×
03Illinois~90K2.46×
04Washington, District of Columbia~6K1.81×
05Oregon~20K1.75×
06South Dakota~4K1.55×
07Nebraska~8K1.46×
08New York~80K1.41×
09New Jersey~30K1.26×
10Wisconsin~20K1.23×
11Massachusetts~20K1.17×
12Georgia~40K1.08×
13California~100K1.01×
14Washington~20K0.99×
15Virginia~30K0.97×
16Indiana~20K0.96×
17Louisiana~10K0.93×
18Vermont~2K0.92×
19Connecticut~10K0.91×
20Florida~60K0.88×
21Maryland~20K0.87×
22Rhode Island~3K0.86×
23Minnesota~10K0.81×
24Pennsylvania~30K0.79×
25Michigan~20K0.79×
26Hawaii~4K0.79×
27Maine~3K0.78×
28Iowa~7K0.76×
29Montana~2K0.75×
30Arkansas~6K0.74×
31New Hampshire~3K0.74×
32Texas~70K0.72×
33Missouri~10K0.72×
34Utah~7K0.72×
35North Carolina~20K0.71×
36Alaska~2K0.71×
37Nevada~7K0.70×
38Delaware~2K0.68×
39North Dakota~1K0.68×
40Ohio~20K0.67×
41Idaho~4K0.67×
42Arizona~10K0.65×
43Kentucky~9K0.65×
44Tennessee~10K0.63×
45New Mexico~3K0.62×
46South Carolina~10K0.61×
47Mississippi~5K0.61×
48Alabama~9K0.59×
49Oklahoma~7K0.58×
50West Virginia~3K0.54×
Fig. 06

Affinity by region

Affinity by region — Lyon, United States
0.54×1.00×7.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lyon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lyon audience
#·InterestCategoryAffinity×
01Didier DrogbaSports111.74×
02Alexandre DumasLiterature95.66×
03AllsvenskanSports88.21×
04Gerard PiquéSports73.97×
05Romelu LukakuSports64.43×
06Pep GuardiolaSports62.25×
07XaviSports49.99×
08Club LeónSports48.38×
09Sadio ManéSports44.00×
10Christian PulisicSports37.18×
11Antoine GriezmannSports36.87×
12Copa del ReySports30.56×
13Kevin De BruyneSports29.33×
14RonaldinhoSports27.80×
15KashmirFashion & Accessoires25.71×
16XPO LogisticsBusiness & Career21.92×
17Ligue 1Sports20.00×
18NeymarSports10.20×
19La LigaSports8.22×
20FIFA World CupSports6.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lyon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lyon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.77×
Career OrientationPOWER1.36×
Community OrientationOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lyon audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.76×
ExtroversionTHRILL0.76×
Luxury OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lyon have in United States?

Lyon has an estimated audience of 1,058,674 people in United States, concentrated in Colorado and California.

02

What is the gender split and age of Lyon fans?

55.8% of Lyon fans are female, 44.2% are male, with an average age of 41.2 years.

03

Which brands do Lyon fans like most?

Lyon fans show strongest brand affinity for Alexandre Dumas (95.66×), Pep Guardiola (62.25×), and Christian Pulisic (37.18×) over the country average.

04

Where do Lyon fans live in United States?

Lyon fans in United States are most concentrated in Colorado (reach ~100K), California (reach ~100K), and Illinois (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Lyon fans also like?

Beyond Lyon itself, the audience over-indexes on Pep Guardiola (62.25×), Christian Pulisic (37.18×), FIFA World Cup (6.04×), and Didier Drogba (111.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lyon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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