Lyon Audience in United States

Lyon logo

Lyon has an estimated audience of 1,058,674 people in United States. 55.8% are female, 44.2% are male, average age 41.2. Top regions: California, New York, Texas. Top brand affinities: University of Rochester, Bully (2011 film), The Journey (1959 film), Nuts (film), Gippy Grewal.

The average Lyon fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include University of Rochester, Bully (2011 film), The Journey (1959 film), with strongest over-indexing on University of Rochester (49.54× the country average). Demographically, the Lyon audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Lyon fans

Demographic split for Lyon audience in United States
MetricValue
Female55.8%
Male44.2%
Average age41.2
Estimated audience size1,058,674

Audience persona

The typical Lyon fan in United States is more female, around 41.2 years old, with strong Risk Appetite tendencies and a notable affinity for University of Rochester.

Top regions in United States

Top regions ranked by reach for Lyon in United States
RegionReachAffinity
California154,7381.33×
New York96,1781.63×
Texas76,4070.84×
Florida74,5031.04×
Illinois59,5961.69×
Colorado54,2003.25×
Georgia33,5861.03×
Virginia32,8051.27×
New Jersey32,0891.19×
Pennsylvania31,6870.89×
Massachusetts31,0511.49×
North Carolina27,7520.87×
Washington27,1911.28×
Ohio24,3020.75×
Michigan22,8770.83×
Maryland19,0161.04×
Arizona17,1730.79×
Oregon16,8971.39×
Tennessee16,1640.76×
Indiana15,6360.81×
Minnesota15,2561.01×
Wisconsin15,0100.94×
Missouri14,6710.86×
Louisiana14,5951.07×
Connecticut11,9481.13×
Kansas11,4851.38×
South Carolina11,0010.69×
Alabama9,9600.67×
Kentucky9,6590.73×
Nevada8,5170.83×
Utah8,0390.85×
Washington, District of Columbia7,9022.48×
Arkansas7,2590.83×
Oklahoma6,8630.58×
Iowa6,8050.78×
Mississippi5,0450.58×
Nebraska4,8850.92×
Hawaii4,4810.98×
Idaho3,8840.73×
New Mexico3,4900.66×
New Hampshire3,4150.82×
Rhode Island3,3621×
Maine3,2310.85×
Montana2,4210.82×
Delaware1,9400.66×
Vermont1,9401.04×
West Virginia1,8690.38×
South Dakota1,6570.68×
Alaska1,3990.62×
North Dakota1,2060.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lyon audience
BrandAffinityCategory
University of Rochester49.54×Business & Career
Bully (2011 film)15.2×Movies & TV
The Journey (1959 film)34.88×Movies & TV
Nuts (film)10.19×Movies & TV
Gippy Grewal20.4×Movies & TV
Riedel (glass manufacturer)27.64×Home & Garden
Pro-Ject4.32×Music & Radio
Combat sport1.65×Sports
Nebraska Cornhuskers football3.64×Sports
Biblical inspiration8.65×Politics & Society
Keene, New Hampshire18.5×Travel & Leisure
Pantsuit9.39×Fashion & Accessoires
Panama3.31×Travel & Leisure
Jesse Plemons2.99×Movies & TV
Penn & Teller7.15×Movies & TV
Kendra Scott2.42×Fashion & Accessoires
HeForShe47.08×Politics & Society
Natural rubber1.55×Cars & Mobility
Love and Other Disasters30.13×Movies & TV
Mackenzie Foy5.67×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lyon audience
TraitClusterScore
Risk AppetiteTHRILL2.8
Luxury OrientationPREMIUM1.89
TravellingTHRILL1.4
Community OrientationOPEN1.29
PatriotismCONSERVATISM1.29
Quality AwarenessPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Lyon
CountryShare
France47.3%
United States7.6%
United Kingdom3.6%

See Lyon audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Lyon have in United States?

Lyon has an estimated audience of 1,058,674 people in United States, concentrated in California and New York.

What is the gender split and age of Lyon fans?

55.8% of Lyon fans are female, 44.2% are male, with an average age of 41.2 years.

Which brands do Lyon fans like most?

Lyon fans show strongest brand affinity for University of Rochester (49.54×), Bully (2011 film) (15.2×), and The Journey (1959 film) (34.88×) over the country average.

Where do Lyon fans live in United States?

Lyon fans in United States are most concentrated in California (reach 154,738), New York (reach 96,178), and Texas (reach 76,407). These three regions account for the largest share of the active audience.

What other brands do Lyon fans also like?

Beyond Lyon itself, the audience over-indexes on Bully (2011 film) (15.2×), The Journey (1959 film) (34.88×), Nuts (film) (10.19×), and Gippy Grewal (20.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lyon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.