Rascasse Audience Intelligence

Ralphs Target Market in United States

Ralphs has an estimated audience of 8.5M people in United States.

#17among Supermarket in United States#444among brands in United States#115in Shopping

The average Ralphs fan in United States is 43.6 years old, more female, and lives primarily in California.

By number of fans, Ralphs ranks #17 among the 221 objects in Supermarket in United States — 6.1× the group median.

Its fans are 4.5 years older than the group average of 39.1.

Women make up 61.7% of the fan base, 1.1 percentage points fewer than the group average.

Compared with the other 220 objects in Supermarket, Ralphs fans stand out for their interest in Irwin Industrial Tools, Smart & Final and Happy New Year (2014 film).

Most fans live in California, New York, Texas.

Top affinities include Irwin Industrial Tools, Stater Bros., King Soopers, with strongest over-indexing on Irwin Industrial Tools (61.67× the country average).

Demographically, the Ralphs audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

The typical Ralphs fan in United States is more female, around 43.6 years old, with strong Spirituality tendencies and a notable affinity for Irwin Industrial Tools.

Category: Shopping · Type: Brand · Subtype: Supermarket

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
8.5M
in United States
Gender
61.7%♀
38.3% male
Age
43.6
average years
Country rank
#4131
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Ralphs

61.7% are female, 38.3% are male, average age 43.6.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Ralphs audience in United States
MetricValue
Female61.7%
Male38.3%
Average age43.6
Estimated audience size8.5M
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Ralphs audience in United States
Age bracketShare%
16-2414%
25-3416%
35-4418%
45-5423%
55+30%
Fig. 04

Worldwide distribution

85.7%

of the worldwide Ralphs audience comes from United States.

Worldwide audience distribution share by country for Ralphs
CountryShare
United States85.7%
Japan2.6%
China1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ralphs customers by region in United States
#RegionReachAffinity×
01California~6.5M33.13×
02New York~700K1.42×
03Nevada~80K0.98×
04Louisiana~80K0.71×
05New Jersey~200K0.65×
06Vermont~10K0.64×
07Washington~100K0.56×
08Arizona~100K0.53×
09Oregon~50K0.51×
10Hawaii~20K0.48×
11Alaska~9K0.48×
12Idaho~20K0.47×
13North Dakota~9K0.46×
14South Dakota~10K0.44×
15Washington, District of Columbia~8K0.44×
16Maine~10K0.42×
17Montana~10K0.41×
18Rhode Island~10K0.40×
19Delaware~10K0.39×
20Oklahoma~40K0.38×
21Utah~30K0.38×
22New Mexico~20K0.38×
23Pennsylvania~100K0.37×
24Tennessee~70K0.37×
25New Hampshire~10K0.37×
26Kentucky~40K0.36×
27West Virginia~20K0.36×
28Illinois~100K0.35×
29Colorado~50K0.35×
30Texas~200K0.34×
31Florida~200K0.34×
32Massachusetts~60K0.34×
33Connecticut~30K0.33×
34Arkansas~30K0.33×
35Mississippi~20K0.33×
36Ohio~100K0.32×
37Kansas~20K0.32×
38Nebraska~20K0.32×
39Georgia~90K0.31×
40Virginia~70K0.31×
41Alabama~40K0.31×
42Indiana~50K0.30×
43Michigan~70K0.29×
44South Carolina~40K0.29×
45North Carolina~80K0.28×
46Iowa~20K0.28×
47Maryland~40K0.27×
48Wisconsin~40K0.27×
49Missouri~40K0.26×
50Minnesota~40K0.26×
Fig. 06

Affinity by region

Affinity by region — Ralphs, United States
0.26×1.00×33.13×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ralphs audience vs. the country average
#·InterestCategoryAffinity×
01Irwin Industrial ToolsHome & Garden61.67×
02Stater Bros.Shopping23.17×
03King SoopersShopping20.83×
04Smart & FinalShopping20.64×
05VonsShopping18.49×
06Happy New Year (2014 film)Movies & TV16.06×
07Food LionShopping13.54×
08AlbertsonsShopping13.17×
09Stop & ShopShopping12.74×
10Fred MeyerShopping11.34×
11Food 4 LessShopping10.95×
12DeMoulas Market BasketBusiness & Career10.12×
13WinCo FoodsFood & Beverages10.09×
14ShopRite (United States)Food & Beverages8.02×
15WegmansShopping7.67×
16PublixShopping5.97×
17Sprouts Farmers MarketShopping4.60×
18AldiShopping3.56×
19Trader Joe'sShopping3.17×
20Sam's ClubShopping2.88×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ralphs audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ralphs audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.35×
Urban LifestyleOPEN1.33×
Career OrientationPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ralphs audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.00×
MindfulnessBALANCE1.02×
DIY MentalityTHRILL1.02×
0×1.00× baseline2×
Appendix

Explore more audiences

More Supermarket audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Ralphs over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/ralphs-233693” · Methodology