New Year's resolution Audience in Germany
New Year's resolution has an estimated audience of 615,421 people in Germany. 60.3% are female, 39.7% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Spa, Belgium, WhatsApp, Der Tagesspiegel, Swimming, Laura Wontorra.
The average New Year's resolution fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Spa, Belgium, WhatsApp, Der Tagesspiegel, with strongest over-indexing on Spa, Belgium (34.7× the country average). Demographically, the New Year's resolution audience skews more female with an average age of 41.2, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: TV series
Demographics of New Year's resolution fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 41.2 |
| Estimated audience size | 615,421 |
Audience persona
The typical New Year's resolution fan in Germany is more female, around 41.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Spa, Belgium.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 107,374 | 0.8× |
| Bayern | 90,117 | 0.91× |
| Baden-Württemberg | 70,045 | 0.83× |
| Berlin | 46,136 | 1.68× |
| Niedersachsen | 45,969 | 0.77× |
| Hessen | 43,070 | 0.92× |
| Sachsen | 26,603 | 0.88× |
| Rheinland-Pfalz | 25,870 | 0.84× |
| Schleswig-Holstein | 24,171 | 1.09× |
| Brandenburg | 23,543 | 1.23× |
| Hamburg | 15,463 | 1.11× |
| Thüringen | 15,186 | 0.97× |
| Sachsen-Anhalt | 13,930 | 0.87× |
| Mecklenburg-Vorpommern | 7,927 | 0.67× |
| Bremen | 7,733 | 1.47× |
| Saarland | 7,164 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spa, Belgium | 34.7× | Travel & Leisure |
| 8.67× | Internet & Social Media | |
| Der Tagesspiegel | 7.8× | News |
| Swimming | 6.41× | Sports |
| Laura Wontorra | 10.25× | Movies & TV |
| Simone Thomalla | 7.4× | Movies & TV |
| Friedrich Merz | 5.61× | Politics & Society |
| Do it yourself (DIY) | 3.02× | Home & Garden |
| Bundesliga | 2.51× | Sports |
| YouTube | 2.4× | Movies & TV |
| Soccer | 2.51× | Sports |
| Judith Rakers | 7.42× | Movies & TV |
| Andrea Kiewel | 7.17× | Movies & TV |
| Hans Sigl | 10.03× | Movies & TV |
| Facebook Messenger | 21.61× | Internet & Social Media |
| Philipp Amthor | 7.7× | Politics & Society |
| Shopping | 1.74× | Shopping |
| Politics and social issues | 1.97× | Politics & Society |
| Design | 1.79× | Home & Garden |
| Online shopping | 1.77× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.79 |
| Risk Appetite | THRILL | 1.8 |
| Career Orientation | POWER | 1.47 |
| Pet Ownership | JOY | 1.39 |
| Community Orientation | OPEN | 1.34 |
| Convenience Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.4% |
| United Kingdom | 8.8% |
| Germany | 6.7% |
See New Year's resolution audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does New Year's resolution have in Germany?
New Year's resolution has an estimated audience of 615,421 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New Year's resolution fans?
60.3% of New Year's resolution fans are female, 39.7% are male, with an average age of 41.2 years.
Which brands do New Year's resolution fans like most?
New Year's resolution fans show strongest brand affinity for Spa, Belgium (34.7×), WhatsApp (8.67×), and Der Tagesspiegel (7.8×) over the country average.
Where do New Year's resolution fans live in Germany?
New Year's resolution fans in Germany are most concentrated in Nordrhein-Westfalen (reach 107,374), Bayern (reach 90,117), and Baden-Württemberg (reach 70,045). These three regions account for the largest share of the active audience.
What other brands do New Year's resolution fans also like?
Beyond New Year's resolution itself, the audience over-indexes on WhatsApp (8.67×), Der Tagesspiegel (7.8×), Swimming (6.41×), and Laura Wontorra (10.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New Year's resolution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.