Rascasse Audience Intelligence

GetYourGuide Target Market in United States

GetYourGuide has an estimated audience of 728K people in United States.

#3346among brands in United States#2259in Travel & Leisure

The average GetYourGuide fan in United States is 43.5 years old, more female, and lives primarily in California.

Most fans live in California, New York, Florida.

Top affinities include Vueling, Skyscanner, CheapOair, with strongest over-indexing on Vueling (15.61× the country average).

Demographically, the GetYourGuide audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Travelling, Indulgence.

The typical GetYourGuide fan in United States is more female, around 43.5 years old, with strong Travelling tendencies and a notable affinity for Vueling.

Category: Travel & Leisure · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
728K
in United States
Gender
56.1%♀
43.9% male
Age
43.5
average years
Country rank
#30301
among all objects in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of GetYourGuide

56.1% are female, 43.9% are male, average age 43.5.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for GetYourGuide audience in United States
MetricValue
Female56.1%
Male43.9%
Average age43.5
Estimated audience size728K
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the GetYourGuide audience in United States
Age bracketShare%
16-2413%
25-3416%
35-4419%
45-5423%
55+29%
Fig. 04

Worldwide distribution

5.7%

of the worldwide GetYourGuide audience comes from United States.

Worldwide audience distribution share by country for GetYourGuide
CountryShare
Germany15.8%
Italy15.0%
France10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

GetYourGuide customers by region in United States
#RegionReachAffinity×
01Hawaii~10K3.16×
02Washington, District of Columbia~3K2.30×
03New York~100K2.26×
04Florida~90K1.93×
05New Jersey~40K1.82×
06Nevada~10K1.65×
07California~100K1.64×
08Alaska~3K1.63×
09Massachusetts~20K1.52×
10Washington~20K1.27×
11Virginia~20K1.24×
12Connecticut~9K1.20×
13Maryland~20K1.14×
14Utah~8K1.13×
15Illinois~30K1.10×
16Colorado~10K1.10×
17Rhode Island~3K1.10×
18Georgia~30K1.07×
19Arizona~20K1.03×
20New Hampshire~3K0.98×
21Delaware~2K0.96×
22Texas~50K0.93×
23Maine~3K0.90×
24South Carolina~10K0.89×
25North Carolina~20K0.88×
26Pennsylvania~20K0.86×
27Oregon~8K0.85×
28Vermont~1K0.84×
29Louisiana~8K0.80×
30Montana~2K0.78×
31Minnesota~9K0.77×
32Tennessee~10K0.76×
33Idaho~3K0.76×
34North Dakota~1K0.76×
35South Dakota~1K0.74×
36Michigan~20K0.71×
37Wisconsin~9K0.71×
38New Mexico~3K0.69×
39Kansas~4K0.68×
40Missouri~9K0.66×
41West Virginia~3K0.66×
42Ohio~20K0.64×
43Nebraska~3K0.64×
44Indiana~9K0.62×
45Kentucky~6K0.62×
46Iowa~4K0.62×
47Arkansas~4K0.62×
48Mississippi~4K0.61×
49Alabama~7K0.60×
50Oklahoma~5K0.57×
Fig. 06

Affinity by region

Affinity by region — GetYourGuide, United States
0.57×1.00×3.16×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the GetYourGuide audience vs. the country average
#·InterestCategoryAffinity×
01VuelingTravel & Leisure15.61×
02SkyscannerTravel & Leisure12.35×
03CheapOairTravel & Leisure5.39×
04OrbitzTravel & Leisure5.14×
05Booking.comTravel & Leisure4.80×
06TripAdvisorTravel & Leisure4.51×
07JetBlueTravel & Leisure4.34×
08ExpediaTravel & Leisure4.21×
09Alaska AirlinesTravel & Leisure4.13×
10Google FlightsTravel & Leisure3.61×
11Travel agencyTravel & Leisure3.08×
12Backpacking (travel)Travel & Leisure3.00×
13Road tripTravel & Leisure2.92×
14Car rentalsCars & Mobility2.38×
15ULTA BeautyBeauty & Wellness2.11×
16AirbnbTravel & Leisure1.88×
17CruisesTravel & Leisure1.86×
18BeachesTravel & Leisure1.70×
19VacationsTravel & Leisure1.61×
20Trader Joe'sShopping1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the GetYourGuide audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the GetYourGuide audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.47×
IndulgenceJOY1.43×
Design AffinityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the GetYourGuide audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
CreativityOPEN0.95×
IndividualismJOY0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More Travel & Leisure audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in GetYourGuide over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/getyourguide-10004415” · Methodology