Rascasse Audience Intelligence

GetYourGuide Target Market in United States

A data profile of the people who buy, follow and care about GetYourGuide in United States — modelled from more than twelve digital signal sources. GetYourGuide has an estimated audience of 627,195 people in United States.

#3293among Brand in United States#2497in Travel & Leisure

The average GetYourGuide fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Expedia, Skyscanner, TripAdvisor, with strongest over-indexing on Expedia (4.21× the country average).

Demographically, the GetYourGuide audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical GetYourGuide fan in United States is more female, around 42.8 years old, with strong Travelling tendencies and a notable affinity for Expedia.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GetYourGuide profile in United States.

Audience size
627K
in United States
Gender
56.1%♀
43.9% male
Age
42.8
average years
Country rank
#31951
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of GetYourGuide

56.1% are female, 43.9% are male, average age 42.8.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for GetYourGuide audience in United States
MetricValue
Female56.1%
Male43.9%
Average age42.8
Estimated audience size627,195
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the GetYourGuide audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

6.6%

of the worldwide GetYourGuide audience comes from United States.

Worldwide audience distribution share by country for GetYourGuide
CountryShare
Germany16.8%
Italy13.7%
France10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GetYourGuide audience in United States is strongest.

Fig. 05

Top regions by affinity

GetYourGuide customers by region in United States
#RegionReachAffinity×
01Hawaii~8K3.16×
02Washington, District of Columbia~4K2.30×
03New York~80K2.26×
04Florida~80K1.93×
05New Jersey~30K1.82×
06Nevada~10K1.65×
07California~100K1.64×
08Alaska~2K1.63×
09Massachusetts~20K1.52×
10Washington~20K1.27×
11Virginia~20K1.24×
12Connecticut~7K1.20×
13Maryland~10K1.14×
14Utah~6K1.13×
15Illinois~20K1.10×
16Colorado~10K1.10×
17Rhode Island~2K1.10×
18Georgia~20K1.07×
19Arizona~10K1.03×
20New Hampshire~2K0.98×
21Delaware~2K0.96×
22Texas~50K0.93×
23Maine~2K0.90×
24South Carolina~8K0.89×
25North Carolina~20K0.88×
26Pennsylvania~20K0.86×
27Oregon~6K0.85×
28Vermont<1K0.84×
29Louisiana~6K0.80×
30Montana~1K0.78×
31Minnesota~7K0.77×
32Tennessee~9K0.76×
33Idaho~2K0.76×
34North Dakota<1K0.76×
35South Dakota~1K0.74×
36Michigan~10K0.71×
37Wisconsin~6K0.71×
38New Mexico~2K0.69×
39Kansas~3K0.68×
40Missouri~6K0.66×
41West Virginia~2K0.66×
42Ohio~10K0.64×
43Nebraska~2K0.64×
44Indiana~7K0.62×
45Kentucky~5K0.62×
46Arkansas~3K0.62×
47Iowa~3K0.62×
48Mississippi~3K0.61×
49Alabama~5K0.60×
50Oklahoma~4K0.57×
Fig. 06

Affinity by region

Affinity by region — GetYourGuide, United States
0.57×1.00×3.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GetYourGuide audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GetYourGuide audience
#·InterestCategoryAffinity×
01VuelingTravel & Leisure15.61×
02SkyscannerTravel & Leisure12.35×
03CheapOairTravel & Leisure5.39×
04OrbitzTravel & Leisure5.14×
05Booking.comTravel & Leisure4.80×
06TripAdvisorTravel & Leisure4.51×
07JetBlueTravel & Leisure4.34×
08ExpediaTravel & Leisure4.21×
09Alaska AirlinesTravel & Leisure4.13×
10TravelocityTravel & Leisure3.83×
11Google FlightsTravel & Leisure3.61×
12Travel agencyTravel & Leisure3.08×
13Road tripTravel & Leisure2.92×
14Car rentalsCars & Mobility2.38×
15ULTA BeautyBeauty & Wellness2.11×
16AirbnbTravel & Leisure1.88×
17CruisesTravel & Leisure1.86×
18BeachesTravel & Leisure1.70×
19VacationsTravel & Leisure1.61×
20Trader Joe'sShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GetYourGuide audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GetYourGuide audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.47×
IndulgenceJOY1.43×
Design AffinityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GetYourGuide audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
CreativityOPEN0.95×
IndividualismJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is GetYourGuide's target market in United States?

GetYourGuide's target market in United States covers an estimated 627,195 people, concentrated in California and Florida.

02

What is the gender split and age of GetYourGuide customers?

56.1% of the GetYourGuide audience are female, 43.9% are male, with an average age of 42.8 years.

03

Which brands do GetYourGuide fans like most?

GetYourGuide fans show strongest brand affinity for Expedia (4.21×), Skyscanner (12.35×), and TripAdvisor (4.51×) over the country average.

04

Where do GetYourGuide fans live in United States?

GetYourGuide fans in United States are most concentrated in California (reach ~100K), Florida (reach ~80K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do GetYourGuide fans also like?

Beyond GetYourGuide itself, the audience over-indexes on Skyscanner (12.35×), TripAdvisor (4.51×), Google Flights (3.61×), and JetBlue (4.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See GetYourGuide audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for GetYourGuide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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