Donald Trump for President Audience in United States

Donald Trump for President has an estimated audience of 4,094,833 people in United States. 43.8% are female, 56.2% are male, average age 47.3. Top brand affinities: Fox News Channel, MSN, Diabetes mellitus awareness, Autism Awareness, Chuck Norris.

Top brand affinities include Fox News Channel, MSN, Diabetes mellitus awareness, with strongest over-indexing on Fox News Channel (3.43× the country average). Demographically, the Donald Trump for President audience skews more male with an average age of 47.3, and over-indexes on personality traits such as Patriotism, Tradition.

Category: Politics & Society · Type: Topic

Demographics of Donald Trump for President fans

Demographic split for Donald Trump for President audience in United States
MetricValue
Female43.8%
Male56.2%
Average age47.3
Estimated audience size4,094,833

Audience persona

The typical Donald Trump for President fan in United States is more male, around 47.3 years old, with strong Patriotism tendencies and a notable affinity for Fox News Channel.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Donald Trump for President audience
BrandAffinityCategory
Fox News Channel3.43×Movies & TV
MSN3.13×News
Diabetes mellitus awareness4.31×Health
Autism Awareness5.94×Health
Chuck Norris3.72×Movies & TV
Singer-songwriter2.38×Music & Radio
Capital One2.11×Business & Career
Michael B. Jordan4.1×Movies & TV
Twin Peaks4.27×Movies & TV
Microblogging4.34×Technology & Electronics
Scooby-Doo2.53×Movies & TV
Google Flights2.55×Travel & Leisure
Hobby Lobby1.73×Home & Garden
American Airlines1.69×Travel & Leisure
Helen Hunt8.01×Movies & TV
Google Maps1.69×Internet & Social Media
Fox & Friends7.34×Movies & TV
The Daily Caller4.05×Internet & Social Media
Staples (Canada)2.02×Business & Career
Aldi1.52×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Donald Trump for President audience
TraitClusterScore
PatriotismCONSERVATISM2.61
TraditionCONSERVATISM1.27
SpiritualityBALANCE1.24
Need for SecurityCONSERVATISM1.07
Family OrientationCONSERVATISM1.06
ExtroversionTHRILL1

Worldwide distribution

Worldwide audience distribution share by country for Donald Trump for President
CountryShare
United States95.4%
Australia1.0%
Canada0.9%

See Donald Trump for President audiences in other countries

More Politics & Society audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Donald Trump for President. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.