A data profile of the people who buy, follow and care about Donald Trump for President in United States — modelled from more than twelve digital signal sources. Donald Trump for President has an estimated audience of 4,094,833 people in United States.
Donald Trump for President has an estimated audience of 4,094,833 people in United States. 43.8% are female, 56.2% are male, average age 47.3. Top brand affinities: MSN, Fox News Channel, Donald Trump, Michael B. Jordan, Tradition.
Top brand affinities include MSN, Fox News Channel, Donald Trump, with strongest over-indexing on MSN (6.12× the country average).
Demographically, the Donald Trump for President audience skews more male with an average age of 47.3, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Donald Trump for President fan in United States is more male, around 47.3 years old, with strong Patriotism tendencies and a notable affinity for MSN.
The key figures that characterise the Donald Trump for President profile in United States.
43.8% are female, 56.2% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 47.3 |
| Estimated audience size | 4,094,833 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 9% | |
| 30-39 | 12% | |
| 40-49 | 21% | |
| 50+ | 47% |
of the worldwide Donald Trump for President audience comes from United States.
| Country | Share |
|---|---|
| United States | 95.4% |
| Australia | 1.0% |
| Canada | 0.9% |
The strongest cross-interests of the Donald Trump for President audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | European Parliament | Politics & Society | 26.36× | ||
| 02 | Right Wing News | News | 12.25× | ||
| 03 | ExxonMobil | Cars & Mobility | 9.69× | ||
| 04 | Michael B. Jordan | Movies & TV | 8.49× | ||
| 05 | The Matrix (franchise) | Movies & TV | 8.14× | ||
| 06 | MSN | News | 6.12× | ||
| 07 | Fox News Channel | Movies & TV | 5.00× | ||
| 08 | Carbonated water | Food & Beverages | 5.00× | ||
| 09 | Retirement | Business & Career | 3.42× | ||
| 10 | Nostalgia | Home & Garden | 3.28× | ||
| 11 | Tradition | Politics & Society | 3.27× | ||
| 12 | Joe Biden | Politics & Society | 3.10× | ||
| 13 | Donald Trump | Politics & Society | 2.86× | ||
| 14 | Renewable energy | Business & Career | 2.85× | ||
| 15 | Real property | Home & Garden | 2.79× | ||
| 16 | Hardware store | Home & Garden | 2.57× | ||
| 17 | Nonprofit organization | Politics & Society | 2.41× | ||
| 18 | American Airlines | Travel & Leisure | 2.38× | ||
| 19 | Genetics | Kids & Family | 2.37× | ||
| 20 | Religion | Business & Career | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 4.91× | |
| Spirituality | BALANCE | 1.88× | |
| Tradition | CONSERVATISM | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.86× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Donald Trump for President. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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