Chicago house Audience in United States

Chicago house has an estimated audience of 3,724,672 people in United States. 47.3% are female, 52.7% are male, average age 35.8. Top regions: Illinois, California, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Chicago house fan in United States is 35.8 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Chicago house audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Chicago house fans

Demographic split for Chicago house audience in United States
MetricValue
Female47.3%
Male52.7%
Average age35.8
Estimated audience size3,724,672

Audience persona

The typical Chicago house fan in United States is balanced, around 35.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Chicago house in United States
RegionReachAffinity
Illinois2,569,50820.71×
California225,9310.55×
Texas190,3600.59×
Florida131,3360.52×
Tennessee114,9021.54×
New York113,1220.54×
Indiana103,8631.53×
Georgia80,6680.7×
Michigan77,8330.8×
Wisconsin57,9241.03×
Ohio55,1230.48×
Pennsylvania49,6640.4×
North Carolina45,1820.4×
Arizona37,5460.49×
Virginia37,4340.41×
Massachusetts37,4320.51×
Missouri35,2940.59×
Minnesota33,3410.62×
New Jersey31,5570.33×
Washington28,8470.39×
Louisiana27,6130.57×
Arkansas27,5900.9×
Maryland27,5520.43×
Alabama26,3630.51×
South Carolina24,9360.44×
Colorado23,9720.41×
Nevada23,1420.64×
Mississippi21,5010.7×
Iowa20,7530.68×
Oklahoma20,0640.49×
Kentucky18,3840.39×
Oregon18,1730.43×
Kansas11,5370.39×
Connecticut10,5920.28×
Nebraska10,0780.54×
Utah8,7740.26×
New Mexico8,4420.45×
West Virginia7,8890.45×
Alaska7,8720.99×
Washington, District of Columbia7,4410.66×
Idaho7,2850.39×
Hawaii6,9590.43×
Montana6,8630.66×
South Dakota6,7740.79×
North Dakota6,5950.86×
New Hampshire6,5000.44×
Wyoming6,3821.16×
Rhode Island6,2770.53×
Maine6,2730.47×
Vermont6,1730.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicago house audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness3.64×Sports
Charles, Prince of Wales18.87×Politics & Society
House music4.59×Music & Radio
Electronic dance music4.51×Music & Radio
Gumball 300046.27×Cars & Mobility
Bass guitar3.45×Music & Radio
Superman1.79×Movies & TV
Do it yourself (DIY)2.17×Home & Garden
Livemusic3.38×Music & Radio
Hobby Lobby2.43×Home & Garden
Streetwear3.18×Fashion & Accessoires
Balenciaga5.19×Fashion & Accessoires
Manchester United F.C.4.15×Sports
Diaper bag3.71×Kids & Family
Art exhibition3.8×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicago house audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.2
Early Adopter MentalityPOWER2.03
SustainabilityBALANCE1.99
Design AffinityPREMIUM1.76
ExtroversionTHRILL1.75
Sports ActivityPOWER1.72

Worldwide distribution

Worldwide audience distribution share by country for Chicago house
CountryShare
United States16.5%
Germany7.4%
United Kingdom6.8%

See Chicago house audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Chicago house have in United States?

Chicago house has an estimated audience of 3,724,672 people in United States, concentrated in Illinois and California.

What is the gender split and age of Chicago house fans?

47.3% of Chicago house fans are female, 52.7% are male, with an average age of 35.8 years.

Which brands do Chicago house fans like most?

Chicago house fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Chicago house fans live in United States?

Chicago house fans in United States are most concentrated in Illinois (reach 2,569,508), California (reach 225,931), and Texas (reach 190,360). These three regions account for the largest share of the active audience.

What other brands do Chicago house fans also like?

Beyond Chicago house itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.