Rascasse Audience Intelligence

Chicago house Audience in United States

A data profile of the people who buy, follow and care about Chicago house in United States — modelled from more than twelve digital signal sources. Chicago house has an estimated audience of 3,724,672 people in United States.

#176among Musical genre in United States#4499among Topic in United States#821in Music & Radio

The average Chicago house fan in United States is 35.8 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Electronic dance music, Acid house, Italo disco, with strongest over-indexing on Electronic dance music (4.78× the country average).

Demographically, the Chicago house audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chicago house fan in United States is balanced, around 35.8 years old, with strong Design Affinity tendencies and a notable affinity for Electronic dance music.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicago house profile in United States.

Audience size
3.7M
in United States
Gender
47.3%♀
52.7% male
Age
35.8
average years
Country rank
#8546
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicago house fans

47.3% are female, 52.7% are male, average age 35.8.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Chicago house audience in United States
MetricValue
Female47.3%
Male52.7%
Average age35.8
Estimated audience size3,724,672
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Chicago house audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3919%
40-4917%
50+13%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Chicago house audience comes from United States.

Worldwide audience distribution share by country for Chicago house
CountryShare
United States16.5%
Germany7.4%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicago house audience in United States is strongest.

Fig. 05

Top regions by affinity

Chicago house fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~2.5M19.54×
02Tennessee~100K1.57×
03Indiana~90K1.37×
04Wisconsin~60K1.01×
05Alaska~8K1.01×
06Vermont~7K1.00×
07North Dakota~8K0.98×
08South Dakota~8K0.96×
09Montana~10K0.94×
10Arkansas~30K0.93×
11Mississippi~30K0.91×
12Rhode Island~10K0.91×
13Delaware~9K0.91×
14Iowa~30K0.90×
15West Virginia~20K0.90×
16Maine~10K0.90×
17Washington, District of Columbia~10K0.90×
18Hawaii~10K0.89×
19New Hampshire~10K0.89×
20Idaho~20K0.88×
21Nebraska~20K0.88×
22New Mexico~20K0.87×
23Missouri~50K0.83×
24Louisiana~40K0.83×
25Nevada~30K0.83×
26Kansas~20K0.83×
27Massachusetts~60K0.82×
28Alabama~40K0.81×
29Michigan~80K0.80×
30Kentucky~40K0.80×
31Oklahoma~30K0.80×
32Utah~30K0.80×
33Connecticut~30K0.79×
34Minnesota~40K0.78×
35Oregon~30K0.76×
36Georgia~90K0.75×
37South Carolina~40K0.75×
38Arizona~50K0.72×
39Maryland~50K0.71×
40Colorado~40K0.70×
41Texas~200K0.68×
42Ohio~80K0.66×
43Washington~50K0.66×
44North Carolina~70K0.65×
45Virginia~60K0.65×
46New Jersey~60K0.63×
47New York~100K0.61×
48Pennsylvania~80K0.60×
49Florida~100K0.58×
50California~200K0.57×
Fig. 06

Affinity by region

Affinity by region — Chicago house, United States
0.57×1.00×19.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicago house audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicago house audience
#·InterestCategoryAffinity×
01Italo discoMusic & Radio17.22×
02BerghainMusic & Radio15.56×
03Acid houseMusic & Radio14.77×
04RÜFÜSMusic & Radio6.52×
05TurntablismMusic & Radio6.32×
06Electronic dance musicMusic & Radio4.78×
07Tom SelleckMovies & TV4.48×
08PrimarkShopping3.92×
09BalenciagaFashion & Accessoires3.27×
10Web serverTechnology & Electronics3.04×
11UniqloShopping3.03×
12British hip hopMusic & Radio2.91×
13House musicMusic & Radio2.69×
14Chicano rapMusic & Radio2.53×
15InnovationBusiness & Career2.43×
16LivemusicMusic & Radio2.15×
17Vintage clothingFashion & Accessoires2.04×
18Planet FitnessSports1.88×
19NightclubsMusic & Radio1.70×
20Hobby LobbyHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicago house audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicago house audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.59×
Early Adopter MentalityPOWER1.52×
PatriotismCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicago house audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.69×
Convenience OrientationPREMIUM0.77×
Family OrientationCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicago house have in United States?

Chicago house has an estimated audience of 3,724,672 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of Chicago house fans?

47.3% of Chicago house fans are female, 52.7% are male, with an average age of 35.8 years.

03

Which brands do Chicago house fans like most?

Chicago house fans show strongest brand affinity for Electronic dance music (4.78×), Acid house (14.77×), and Italo disco (17.22×) over the country average.

04

Where do Chicago house fans live in United States?

Chicago house fans in United States are most concentrated in Illinois (reach ~2.5M), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Chicago house fans also like?

Beyond Chicago house itself, the audience over-indexes on Acid house (14.77×), Italo disco (17.22×), Planet Fitness (1.88×), and Innovation (2.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Chicago house audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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