A data profile of the people who buy, follow and care about Rio Grande do Sul in Brazil — modelled from more than twelve digital signal sources. Rio Grande do Sul has an estimated audience of 6,846,858 people in Brazil.
Rio Grande do Sul has an estimated audience of 6,846,858 people in Brazil. 61.8% are female, 38.2% are male, average age 37.0. Top brand affinities: Instagram, Country music, Rock music, Pop music, Shopping malls.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (2.88× the country average).
Demographically, the Rio Grande do Sul audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Individualism, Tradition.
The typical Rio Grande do Sul fan in Brazil is more female, around 37.0 years old, with strong Individualism tendencies and a notable affinity for Instagram.
The key figures that characterise the Rio Grande do Sul profile in Brazil.
61.8% are female, 38.2% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 37.0 |
| Estimated audience size | 6,846,858 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Rio Grande do Sul audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 86.9% |
| Portugal | 4.6% |
| United States | 2.2% |
The strongest cross-interests of the Rio Grande do Sul audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Country music | Music & Radio | 3.04× | ||
| 02 | Rock music | Music & Radio | 3.04× | ||
| 03 | Internet & Social Media | 2.88× | |||
| 04 | Pop music | Music & Radio | 2.88× | ||
| 05 | Hip hop music | Music & Radio | 2.73× | ||
| 06 | Shopping malls | Shopping | 2.58× | ||
| 07 | Medicine | Business & Career | 2.43× | ||
| 08 | Soul music | Music & Radio | 2.43× | ||
| 09 | Action movies | Movies & TV | 2.28× | ||
| 10 | Jazz music | Music & Radio | 2.13× | ||
| 11 | Basketball | Sports | 2.13× | ||
| 12 | Heavy metal music | Music & Radio | 2.13× | ||
| 13 | Entrepreneurship | Business & Career | 1.97× | ||
| 14 | Furniture | Home & Garden | 1.97× | ||
| 15 | Fragrances | Beauty & Wellness | 1.97× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.82× | ||
| 17 | Animated movies | Movies & TV | 1.82× | ||
| 18 | Telecommunication | Technology & Electronics | 1.82× | ||
| 19 | Personal care | Health | 1.52× | ||
| 20 | Barbecue | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.48× | |
| Tradition | CONSERVATISM | 1.44× | |
| Social Media Usage | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Early Adopter Mentality | POWER | 0.79× | |
| Luxury Orientation | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Rio Grande do Sul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.