Homemaking Audience in United States
Homemaking has an estimated audience of 10,573,083 people in United States. 69.2% are female, 30.8% are male, average age 44.0. Top brand affinities: Historic site, Jesse Plemons, Kendra Scott, Nebraska Cornhuskers football, Charlamagne Tha God.
Top brand affinities include Historic site, Jesse Plemons, Kendra Scott, with strongest over-indexing on Historic site (3.37× the country average). Demographically, the Homemaking audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Spirituality.
Category: Home & Garden · Type: Topic
Demographics of Homemaking fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 44.0 |
| Estimated audience size | 10,573,083 |
Audience persona
The typical Homemaking fan in United States is more female, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 3.37× | Arts & Culture |
| Jesse Plemons | 2.27× | Movies & TV |
| Kendra Scott | 1.79× | Fashion & Accessoires |
| Nebraska Cornhuskers football | 2.16× | Sports |
| Charlamagne Tha God | 4.28× | Movies & TV |
| Urban horticulture | 1.51× | Home & Garden |
| Iron Man (film) | 1.88× | Movies & TV |
| Jeep Wagoneer | 2.05× | Cars & Mobility |
| Kento Yamazaki | 3.84× | Movies & TV |
| Stucco | 2.15× | Home & Garden |
| Home staging | 1.8× | Home & Garden |
| Hayward, California | 3.66× | Travel & Leisure |
| Jaws | 1.74× | Movies & TV |
| Vicky Kaushal | 4.34× | Movies & TV |
| Glossier | 1.62× | Beauty & Wellness |
| Cleveland Clinic | 1.65× | Health |
| Queens College, City University of New York | 2.06× | Business & Career |
| Nipsey Hussle | 1.59× | Music & Radio |
| Plainfield, New Jersey | 2.95× | Travel & Leisure |
| Insomnia | 1.53× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.57 |
| Spirituality | BALANCE | 1.51 |
| Extroversion | THRILL | 1.46 |
| Family Orientation | CONSERVATISM | 1.44 |
| Price Sensitivity | PREMIUM | 1.44 |
| Need for Security | CONSERVATISM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 18.4% |
| Japan | 6.8% |
See Homemaking audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Homemaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.