Homemaking Audience in United States
Homemaking has an estimated audience of 10,573,083 people in United States. 69.2% are female, 30.8% are male, average age 44.0. Top brand affinities: Diaper bag, Planet Fitness, Hobby Lobby, Fox News Channel, Aldi.
Top brand affinities include Diaper bag, Planet Fitness, Hobby Lobby, with strongest over-indexing on Diaper bag (5.12× the country average). Demographically, the Homemaking audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Spirituality.
Category: Home & Garden · Type: Topic
Demographics of Homemaking fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 44.0 |
| Estimated audience size | 10,573,083 |
Audience persona
The typical Homemaking fan in United States is more female, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for Diaper bag.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diaper bag | 5.12× | Kids & Family |
| Planet Fitness | 2.98× | Sports |
| Hobby Lobby | 2.81× | Home & Garden |
| Fox News Channel | 1.76× | Movies & TV |
| Aldi | 2.28× | Shopping |
| Chick-fil-A | 1.98× | Food & Beverages |
| Nature | 1.54× | Home & Garden |
| Happiness | 1.56× | Health |
| Kitchen | 1.55× | Home & Garden |
| Dollar General | 1.76× | Shopping |
| Best Buy | 1.8× | Shopping |
| Metaphysics | 2.58× | Business & Career |
| MSN | 1.73× | News |
| Spas | 1.66× | Beauty & Wellness |
| Marshalls | 1.87× | Fashion & Accessoires |
| Farmhouse | 2.91× | Travel & Leisure |
| Genetics | 2.05× | Kids & Family |
| Weddings | 1.67× | Kids & Family |
| Texas Roadhouse | 1.67× | Food & Beverages |
| Ponytail | 4.64× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.57 |
| Spirituality | BALANCE | 1.51 |
| Extroversion | THRILL | 1.46 |
| Family Orientation | CONSERVATISM | 1.44 |
| Price Sensitivity | PREMIUM | 1.44 |
| Need for Security | CONSERVATISM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 18.4% |
| Japan | 6.8% |
See Homemaking audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Homemaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.