A data profile of the people who buy, follow and care about MilanoToday in Italy — modelled from more than twelve digital signal sources. MilanoToday has an estimated audience of 6,543,256 people in Italy.
The average MilanoToday fan in Italy is 41.5 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Piedmont, Emilia-Romagna.
Top brand affinities include Carrefour Market, Gourmet Foods, Draught beer, with strongest over-indexing on Carrefour Market (3.61× the country average).
Demographically, the MilanoToday audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical MilanoToday fan in Italy is balanced, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Carrefour Market.
The key figures that characterise the MilanoToday profile in Italy.
53.9% are female, 46.1% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 41.5 |
| Estimated audience size | 6,543,256 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide MilanoToday audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 98.1% |
| China | 0.2% |
| Germany | 0.2% |
Where the MilanoToday audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~5M | 8.23× | |
| 02 | Liguria | ~300K | 1.58× | |
| 03 | Piedmont | ~600K | 1.18× | |
| 04 | Emilia-Romagna | ~500K | 0.95× | |
| 05 | Aosta Valley | ~10K | 0.77× | |
| 06 | Puglia | ~300K | 0.68× | |
| 07 | Sicilia | ~400K | 0.65× | |
| 08 | Calabria | ~100K | 0.65× | |
| 09 | Veneto | ~300K | 0.63× | |
| 10 | Trentino-Alto Adige/Südtirol | ~70K | 0.58× | |
| 11 | Tuscany | ~200K | 0.53× | |
| 12 | Lazio | ~400K | 0.49× | |
| 13 | Molise | ~20K | 0.49× | |
| 14 | Marche | ~80K | 0.47× | |
| 15 | Friuli-Venezia Giulia | ~60K | 0.47× | |
| 16 | Sardinia | ~80K | 0.44× | |
| 17 | Abruzzo | ~60K | 0.43× | |
| 18 | Basilicata | ~30K | 0.41× | |
| 19 | Campania | ~300K | 0.34× | |
| 20 | Umbria | ~40K | 0.34× |
The strongest cross-interests of the MilanoToday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bellagio (resort) | Travel & Leisure | 3.64× | ||
| 02 | Carrefour Market | Shopping | 3.61× | ||
| 03 | Bodrum | Travel & Leisure | 3.48× | ||
| 04 | Arabic coffee | Food & Beverages | 3.44× | ||
| 05 | Road trip | Travel & Leisure | 3.04× | ||
| 06 | Chocolate brownie | Food & Beverages | 2.99× | ||
| 07 | Draught beer | Food & Beverages | 2.75× | ||
| 08 | Home Delivery | Food & Beverages | 2.51× | ||
| 09 | Contemporary art gallery | Arts & Culture | 2.48× | ||
| 10 | Exhibition | Arts & Culture | 2.37× | ||
| 11 | Michelin Guide | Food & Beverages | 2.14× | ||
| 12 | Gourmet Foods | Food & Beverages | 1.94× | ||
| 13 | Red wine | Food & Beverages | 1.74× | ||
| 14 | Innovation | Business & Career | 1.66× | ||
| 15 | KFC | Food & Beverages | 1.61× | ||
| 16 | Ice cream | Food & Beverages | 1.59× | ||
| 17 | Luxury yacht | Travel & Leisure | 1.57× | ||
| 18 | Summer vacation | Travel & Leisure | 1.56× | ||
| 19 | Wine tasting | Food & Beverages | 1.55× | ||
| 20 | Subscription business model | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.05× | |
| Urban Lifestyle | OPEN | 1.66× | |
| Convenience Orientation | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.86× | |
| DIY Mentality | THRILL | 0.86× | |
| Tradition | CONSERVATISM | 0.90× |
MilanoToday has an estimated audience of 6,543,256 people in Italy, concentrated in Lombardy and Piedmont.
53.9% of MilanoToday fans are female, 46.1% are male, with an average age of 41.5 years.
MilanoToday fans show strongest brand affinity for Carrefour Market (3.61×), Gourmet Foods (1.94×), and Draught beer (2.75×) over the country average.
MilanoToday fans in Italy are most concentrated in Lombardy (reach ~5M), Piedmont (reach ~600K), and Emilia-Romagna (reach ~500K). These three regions account for the largest share of the active audience.
Beyond MilanoToday itself, the audience over-indexes on Gourmet Foods (1.94×), Draught beer (2.75×), Innovation (1.66×), and Chocolate brownie (2.99×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for MilanoToday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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