A data profile of the people who buy, follow and care about Wedding cake in Brazil — modelled from more than twelve digital signal sources. Wedding cake has an estimated audience of 4,162,947 people in Brazil.
Wedding cake has an estimated audience of 4,162,947 people in Brazil. 80.3% are female, 19.7% are male, average age 39.2. Top brand affinities: Rede Record, Wedding Planners, Instagram, mulheres, Wedding planner.
Top brand affinities include Rede Record, Wedding Planners, Instagram, with strongest over-indexing on Rede Record (10.58× the country average).
Demographically, the Wedding cake audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
The typical Wedding cake fan in Brazil is more female, around 39.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Rede Record.
The key figures that characterise the Wedding cake profile in Brazil.
80.3% are female, 19.7% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 80.3% |
| Male | 19.7% |
| Average age | 39.2 |
| Estimated audience size | 4,162,947 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Wedding cake audience comes from Brazil.
| Country | Share |
|---|---|
| Japan | 13.6% |
| United States | 10.5% |
| China | 10.5% |
The strongest cross-interests of the Wedding cake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding Planners | Kids & Family | 14.81× | ||
| 02 | Rede Record | Movies & TV | 10.58× | ||
| 03 | Wedding planner | Kids & Family | 5.15× | ||
| 04 | Cheesecake | Food & Beverages | 3.31× | ||
| 05 | mulheres | Movies & TV | 2.76× | ||
| 06 | Flower | Home & Garden | 2.68× | ||
| 07 | Lojas Renner | Fashion & Accessoires | 2.17× | ||
| 08 | Dinner | Food & Beverages | 2.16× | ||
| 09 | Riachuelo | Shopping | 1.89× | ||
| 10 | Boutiques | Fashion & Accessoires | 1.82× | ||
| 11 | Internet & Social Media | 1.79× | |||
| 12 | Medicine | Business & Career | 1.77× | ||
| 13 | Beauty salons | Beauty & Wellness | 1.71× | ||
| 14 | Pop music | Music & Radio | 1.68× | ||
| 15 | Candy | Food & Beverages | 1.67× | ||
| 16 | Rock music | Music & Radio | 1.66× | ||
| 17 | Personal care | Health | 1.63× | ||
| 18 | Fragrances | Beauty & Wellness | 1.61× | ||
| 19 | Shopping malls | Shopping | 1.58× | ||
| 20 | Furniture | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.12× | |
| Design Affinity | PREMIUM | 2.02× | |
| Community Orientation | OPEN | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.46× | |
| Spirituality | BALANCE | 0.81× | |
| Tradition | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Wedding cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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