Paddington Audience in United States

Paddington logo

Paddington has an estimated audience of 1,318,658 people in United States. 60.6% are female, 39.4% are male, average age 32.6. Top regions: California, Texas, New York. Top brand affinities: Miles Teller, Google Maps, Capital One, Kia Sportage, Khan Academy.

The average Paddington fan in United States is 32.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Miles Teller, Google Maps, Capital One, with strongest over-indexing on Miles Teller (15.19× the country average). Demographically, the Paddington audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Paddington fans

Demographic split for Paddington audience in United States
MetricValue
Female60.6%
Male39.4%
Average age32.6
Estimated audience size1,318,658

Audience persona

The typical Paddington fan in United States is more female, around 32.6 years old, with strong Indulgence tendencies and a notable affinity for Miles Teller.

Top regions in United States

Top regions ranked by reach for Paddington in United States
RegionReachAffinity
California207,7401.43×
Texas141,8091.25×
New York90,6281.23×
Florida88,8681×
Illinois52,1711.19×
Pennsylvania44,5021×
Ohio40,9521.01×
North Carolina39,8241×
Georgia39,1530.96×
Virginia37,2921.16×
New Jersey36,4291.09×
Michigan34,8001.01×
Washington33,4371.26×
Massachusetts31,2481.2×
Tennessee26,4821×
Arizona26,2550.98×
Colorado25,1881.21×
Indiana23,9921×
Maryland22,6881×
Oregon22,3971.48×
Missouri20,3340.96×
Minnesota20,1821.07×
Wisconsin19,1920.97×
Utah17,4581.48×
South Carolina16,6680.84×
Kentucky14,9890.91×
Oklahoma14,7891.01×
Connecticut14,7101.11×
Louisiana13,0050.76×
Nevada12,6760.99×
Alabama12,5890.68×
Iowa10,3350.95×
Kansas9,9250.96×
Arkansas9,0780.84×
Mississippi7,1090.65×
Idaho7,0391.06×
New Mexico6,7091.01×
Nebraska5,5390.84×
Washington, District of Columbia5,0491.27×
Hawaii4,9080.87×
Maine4,4910.95×
New Hampshire4,4680.86×
West Virginia4,4000.72×
Rhode Island4,2401.01×
Montana3,1870.87×
Delaware2,7490.76×
South Dakota2,4490.8×
Vermont2,2820.99×
Alaska2,2760.81×
North Dakota2,0740.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paddington audience
BrandAffinityCategory
Miles Teller15.19×Movies & TV
Google Maps4×Internet & Social Media
Capital One3.9×Business & Career
Kia Sportage19.1×Cars & Mobility
Khan Academy6.96×Business & Career
Indeed.com3.37×Business & Career
Autism Awareness7.16×Health
Diabetes mellitus awareness5×Health
Heather Locklear13.39×Movies & TV
Singer-songwriter2.81×Music & Radio
CarGurus3.59×Cars & Mobility
Google News3.6×News
Legoland8.79×Travel & Leisure
Haribo13.78×Food & Beverages
AccuWeather3.78×Home & Garden
Microblogging5.2×Technology & Electronics
Circle K4.05×Shopping
Enterprise Rent-A-Car3.48×Cars & Mobility
Skyfall20×Movies & TV
Bachelor of Business Administration21.48×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paddington audience
TraitClusterScore
IndulgenceJOY1.64
Design AffinityPREMIUM1.55
Price SensitivityPREMIUM1.47
ExtroversionTHRILL1.45
Convenience OrientationPREMIUM1.44
Luxury OrientationPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Paddington
CountryShare
United Kingdom38.0%
United States8.3%
Australia5.8%

See Paddington audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Paddington have in United States?

Paddington has an estimated audience of 1,318,658 people in United States, concentrated in California and Texas.

What is the gender split and age of Paddington fans?

60.6% of Paddington fans are female, 39.4% are male, with an average age of 32.6 years.

Which brands do Paddington fans like most?

Paddington fans show strongest brand affinity for Miles Teller (15.19×), Google Maps (4×), and Capital One (3.9×) over the country average.

Where do Paddington fans live in United States?

Paddington fans in United States are most concentrated in California (reach 207,740), Texas (reach 141,809), and New York (reach 90,628). These three regions account for the largest share of the active audience.

What other brands do Paddington fans also like?

Beyond Paddington itself, the audience over-indexes on Google Maps (4×), Capital One (3.9×), Kia Sportage (19.1×), and Khan Academy (6.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paddington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.