Paddington Audience in United States
Paddington has an estimated audience of 1,318,658 people in United States. 60.6% are female, 39.4% are male, average age 32.6. Top regions: California, Texas, New York. Top brand affinities: Dog breed, Voter registration, Ichiro Suzuki, Elsword, Product design.
The average Paddington fan in United States is 32.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dog breed, Voter registration, Ichiro Suzuki, with strongest over-indexing on Dog breed (1.91× the country average). Demographically, the Paddington audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Paddington fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 32.6 |
| Estimated audience size | 1,318,658 |
Audience persona
The typical Paddington fan in United States is more female, around 32.6 years old, with strong Indulgence tendencies and a notable affinity for Dog breed.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 207,740 | 1.43× |
| Texas | 141,809 | 1.25× |
| New York | 90,628 | 1.23× |
| Florida | 88,868 | 1× |
| Illinois | 52,171 | 1.19× |
| Pennsylvania | 44,502 | 1× |
| Ohio | 40,952 | 1.01× |
| North Carolina | 39,824 | 1× |
| Georgia | 39,153 | 0.96× |
| Virginia | 37,292 | 1.16× |
| New Jersey | 36,429 | 1.09× |
| Michigan | 34,800 | 1.01× |
| Washington | 33,437 | 1.26× |
| Massachusetts | 31,248 | 1.2× |
| Tennessee | 26,482 | 1× |
| Arizona | 26,255 | 0.98× |
| Colorado | 25,188 | 1.21× |
| Indiana | 23,992 | 1× |
| Maryland | 22,688 | 1× |
| Oregon | 22,397 | 1.48× |
| Missouri | 20,334 | 0.96× |
| Minnesota | 20,182 | 1.07× |
| Wisconsin | 19,192 | 0.97× |
| Utah | 17,458 | 1.48× |
| South Carolina | 16,668 | 0.84× |
| Kentucky | 14,989 | 0.91× |
| Oklahoma | 14,789 | 1.01× |
| Connecticut | 14,710 | 1.11× |
| Louisiana | 13,005 | 0.76× |
| Nevada | 12,676 | 0.99× |
| Alabama | 12,589 | 0.68× |
| Iowa | 10,335 | 0.95× |
| Kansas | 9,925 | 0.96× |
| Arkansas | 9,078 | 0.84× |
| Mississippi | 7,109 | 0.65× |
| Idaho | 7,039 | 1.06× |
| New Mexico | 6,709 | 1.01× |
| Nebraska | 5,539 | 0.84× |
| Washington, District of Columbia | 5,049 | 1.27× |
| Hawaii | 4,908 | 0.87× |
| Maine | 4,491 | 0.95× |
| New Hampshire | 4,468 | 0.86× |
| West Virginia | 4,400 | 0.72× |
| Rhode Island | 4,240 | 1.01× |
| Montana | 3,187 | 0.87× |
| Delaware | 2,749 | 0.76× |
| South Dakota | 2,449 | 0.8× |
| Vermont | 2,282 | 0.99× |
| Alaska | 2,276 | 0.81× |
| North Dakota | 2,074 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.91× | Pets & Animals |
| Voter registration | 6.36× | Politics & Society |
| Ichiro Suzuki | 12.51× | Sports |
| Elsword | 19.1× | Games |
| Product design | 2.13× | Business & Career |
| Israel | 1.85× | Travel & Leisure |
| Historic site | 3.46× | Arts & Culture |
| Nationality | 1.51× | Politics & Society |
| Hexbug | 15.11× | Kids & Family |
| Goop | 3.56× | Internet & Social Media |
| Monogram | 2.52× | Home & Garden |
| edureka | 21.48× | Business & Career |
| Pro-Ject | 2.32× | Music & Radio |
| Fairy godmother | 4.2× | Literature |
| Governor of Michigan | 4.12× | Politics & Society |
| Wok | 3.55× | Food & Beverages |
| Nurse education | 1.64× | Kids & Family |
| Home staging | 2.58× | Home & Garden |
| Grinch | 1.97× | Movies & TV |
| Vocal harmony | 2.21× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.64 |
| Design Affinity | PREMIUM | 1.55 |
| Price Sensitivity | PREMIUM | 1.47 |
| Extroversion | THRILL | 1.45 |
| Convenience Orientation | PREMIUM | 1.44 |
| Luxury Orientation | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 38.0% |
| United States | 8.3% |
| Australia | 5.8% |
See Paddington audiences in other countries
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Frequently asked questions
How many fans does Paddington have in United States?
Paddington has an estimated audience of 1,318,658 people in United States, concentrated in California and Texas.
What is the gender split and age of Paddington fans?
60.6% of Paddington fans are female, 39.4% are male, with an average age of 32.6 years.
Which brands do Paddington fans like most?
Paddington fans show strongest brand affinity for Dog breed (1.91×), Voter registration (6.36×), and Ichiro Suzuki (12.51×) over the country average.
Where do Paddington fans live in United States?
Paddington fans in United States are most concentrated in California (reach 207,740), Texas (reach 141,809), and New York (reach 90,628). These three regions account for the largest share of the active audience.
What other brands do Paddington fans also like?
Beyond Paddington itself, the audience over-indexes on Voter registration (6.36×), Ichiro Suzuki (12.51×), Elsword (19.1×), and Product design (2.13×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Paddington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.