Paddington Audience in Germany
Paddington has an estimated audience of 494,278 people in Germany. 77.6% are female, 22.4% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: JACK & JONES, Sarah Jessica Parker, Anna-Maria Zimmermann, Harry Potter, Deichmann.
The average Paddington fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include JACK & JONES, Sarah Jessica Parker, Anna-Maria Zimmermann, with strongest over-indexing on JACK & JONES (47.23× the country average). Demographically, the Paddington audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Paddington fans
| Metric | Value |
|---|---|
| Female | 77.6% |
| Male | 22.4% |
| Average age | 34.8 |
| Estimated audience size | 494,278 |
Audience persona
The typical Paddington fan in Germany is more female, around 34.8 years old, with strong Pet Ownership tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 122,506 | 1.13× |
| Bayern | 86,967 | 1.09× |
| Baden-Württemberg | 70,865 | 1.05× |
| Niedersachsen | 48,249 | 1.01× |
| Hessen | 40,712 | 1.08× |
| Berlin | 26,850 | 1.21× |
| Sachsen | 25,026 | 1.03× |
| Rheinland-Pfalz | 23,836 | 0.96× |
| Schleswig-Holstein | 17,416 | 0.98× |
| Brandenburg | 14,046 | 0.92× |
| Hamburg | 13,395 | 1.2× |
| Thüringen | 11,634 | 0.92× |
| Sachsen-Anhalt | 11,041 | 0.86× |
| Mecklenburg-Vorpommern | 7,481 | 0.79× |
| Saarland | 4,714 | 0.78× |
| Bremen | 4,132 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 47.23× | Fashion & Accessoires |
| Sarah Jessica Parker | 33.39× | Movies & TV |
| Anna-Maria Zimmermann | 12.69× | Music & Radio |
| Harry Potter | 2.28× | Movies & TV |
| Deichmann | 3.2× | Shopping |
| Bored Panda | 12.99× | Internet & Social Media |
| Tagesschau | 2.21× | Movies & TV |
| Forrest Gump | 10.57× | Movies & TV |
| ZDF-Fernsehgarten | 6.79× | Movies & TV |
| Fressnapf | 3.68× | Shopping |
| Pets | 1.84× | Pets & Animals |
| Gute Zeiten, schlechte Zeiten | 3.22× | Movies & TV |
| Downton Abbey | 6.43× | Movies & TV |
| Netto Marken-Discount | 2.14× | Shopping |
| Rossmann | 2.37× | Shopping |
| Tchibo | 2.96× | Shopping |
| Ryanair | 2.43× | Travel & Leisure |
| Helene Fischer | 2.64× | Music & Radio |
| Nordsee | 4.69× | Food & Beverages |
| Frozen food | 9.69× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.92 |
| Convenience Orientation | PREMIUM | 1.76 |
| Sustainability | BALANCE | 1.7 |
| Family Orientation | CONSERVATISM | 1.69 |
| Community Orientation | OPEN | 1.65 |
| Urban Lifestyle | OPEN | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 38.0% |
| United States | 8.3% |
| Australia | 5.8% |
See Paddington audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Paddington have in Germany?
Paddington has an estimated audience of 494,278 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Paddington fans?
77.6% of Paddington fans are female, 22.4% are male, with an average age of 34.8 years.
Which brands do Paddington fans like most?
Paddington fans show strongest brand affinity for JACK & JONES (47.23×), Sarah Jessica Parker (33.39×), and Anna-Maria Zimmermann (12.69×) over the country average.
Where do Paddington fans live in Germany?
Paddington fans in Germany are most concentrated in Nordrhein-Westfalen (reach 122,506), Bayern (reach 86,967), and Baden-Württemberg (reach 70,865). These three regions account for the largest share of the active audience.
What other brands do Paddington fans also like?
Beyond Paddington itself, the audience over-indexes on Sarah Jessica Parker (33.39×), Anna-Maria Zimmermann (12.69×), Harry Potter (2.28×), and Deichmann (3.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Paddington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.