Rascasse Audience Intelligence

Paddington Audience in Germany

A data profile of the people who buy, follow and care about Paddington in Germany — modelled from more than twelve digital signal sources. Paddington has an estimated audience of 481,205 people in Germany.

#648among Movie / TV Show / Series in Germany#1908in Movies & TV

The average Paddington fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sarah Jessica Parker, Downton Abbey, Frozen food, with strongest over-indexing on Sarah Jessica Parker (23.53× the country average).

Demographically, the Paddington audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Paddington fan in Germany is more female, around 34.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Sarah Jessica Parker.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paddington profile in Germany.

Audience size
481K
in Germany
Gender
77.6%♀
22.4% male
Age
34.8
average years
Country rank
#12117
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paddington viewers

77.6% are female, 22.4% are male, average age 34.8.

Fig. 02

Gender split

77.6%
Female
22.4%
Male
Demographic split for Paddington audience in Germany
MetricValue
Female77.6%
Male22.4%
Average age34.8
Estimated audience size481,205
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Paddington audience in Germany
Age bracketShare%
16-1935%
20-2916%
30-3918%
40-4919%
50+13%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Paddington audience comes from Germany.

Worldwide audience distribution share by country for Paddington
CountryShare
United Kingdom36.4%
United States7.4%
Australia6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paddington audience in Germany is strongest.

Fig. 05

Top regions by affinity

Paddington fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.16×
02Nordrhein-Westfalen~100K1.14×
03Berlin~20K1.09×
04Bayern~80K1.07×
05Hessen~40K1.07×
06Baden-Württemberg~70K1.04×
07Niedersachsen~50K1.02×
08Rheinland-Pfalz~30K1.02×
09Sachsen~20K1.00×
10Bremen~4K1.00×
11Schleswig-Holstein~20K0.98×
12Thüringen~10K0.94×
13Brandenburg~10K0.90×
14Sachsen-Anhalt~10K0.89×
15Saarland~5K0.88×
16Mecklenburg-Vorpommern~8K0.85×
Fig. 06

Affinity by region

Affinity by region — Paddington, Germany
0.85×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paddington audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paddington audience
#·InterestCategoryAffinity×
01Sarah Jessica ParkerMovies & TV23.53×
02Frozen foodFood & Beverages12.75×
03Downton AbbeyMovies & TV8.92×
04ZDF-FernsehgartenMovies & TV6.28×
05Non-alcoholic beverageFood & Beverages5.80×
06Tom HanksMovies & TV5.80×
07Mineral waterFood & Beverages5.24×
08George MichaelMusic & Radio4.90×
09NordseeFood & Beverages4.87×
10Mark ForsterMusic & Radio4.83×
11Anne HathawayMovies & TV3.48×
12Sarah ConnorMusic & Radio3.11×
13Children's literatureLiterature2.90×
14FlixBusCars & Mobility2.45×
15DeichmannShopping2.28×
16Cat foodPets & Animals2.28×
17Michael JacksonMusic & Radio2.16×
18PoliticsPolitics & Society1.80×
19Helene FischerMusic & Radio1.77×
20Deutsche BahnCars & Mobility1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paddington audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paddington audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.02×
Community OrientationOPEN1.54×
TraditionCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paddington audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.46×
Sports ActivityPOWER0.70×
PatriotismCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paddington have in Germany?

Paddington has an estimated audience of 481,205 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Paddington viewers?

77.6% of Paddington fans are female, 22.4% are male, with an average age of 34.8 years.

03

Which brands do Paddington fans like most?

Paddington fans show strongest brand affinity for Sarah Jessica Parker (23.53×), Downton Abbey (8.92×), and Frozen food (12.75×) over the country average.

04

Where do Paddington fans live in Germany?

Paddington fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Paddington fans also like?

Beyond Paddington itself, the audience over-indexes on Downton Abbey (8.92×), Frozen food (12.75×), ZDF-Fernsehgarten (6.28×), and Non-alcoholic beverage (5.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Paddington audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Paddington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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