BBC iPlayer (Global) Audience in United States

BBC iPlayer (Global) has an estimated audience of 1,184,300 people in United States. Top regions: California, New York, Florida. Top brand affinities: Curling, Goyard, Belvedere (vodka), BBC iPlayer, Donation.

BBC iPlayer (Global) fans in United States are concentrated in California, with strong brand affinity for Curling. The audience is concentrated in California, New York, Florida. Top brand affinities include Curling, Goyard, Belvedere (vodka), with strongest over-indexing on Curling (10.73× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Website / Newspaper / Magazine

Demographics of BBC iPlayer (Global) fans

Demographic split for BBC iPlayer (Global) audience in United States
MetricValue
Estimated audience size1,184,300

Top regions in United States

Top regions ranked by reach for BBC iPlayer (Global) in United States
RegionReachAffinity
California153,9561.18×
New York115,9041.75×
Florida89,2651.11×
Texas87,4980.86×
Pennsylvania37,5000.94×
Illinois36,8400.93×
North Carolina36,2391.02×
Virginia36,0611.25×
Washington35,3621.49×
New Jersey32,6591.08×
Massachusetts32,5871.4×
Georgia31,6200.87×
Ohio27,5180.75×
Michigan25,5310.82×
Maryland23,1621.14×
Washington, District of Columbia22,7936.4×
Tennessee18,1170.76×
Colorado18,0150.97×
Arizona17,9580.74×
Oregon17,3501.28×
Minnesota15,8250.93×
Indiana15,3430.71×
Missouri14,0270.73×
South Carolina13,7030.77×
Connecticut13,4401.13×
Wisconsin12,7720.72×
Kentucky11,1380.75×
Louisiana11,1110.73×
Alabama10,9010.66×
Nevada9,2600.81×
Oklahoma9,1870.7×
Utah9,0100.85×
Kansas8,2150.88×
Arkansas6,6040.68×
Iowa6,3980.66×
Mississippi5,3270.55×
Maine5,1231.21×
New Mexico4,5750.77×
New Hampshire4,4980.96×
Hawaii4,4200.87×
West Virginia4,3760.79×
Idaho4,1820.7×
Rhode Island3,8561.02×
Nebraska3,6280.61×
Vermont2,8161.35×
Montana2,3410.71×
Delaware2,3310.71×
Alaska1,9650.78×
North Dakota1,2530.52×
South Dakota1,2490.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BBC iPlayer (Global) audience
BrandAffinityCategory
Curling10.73×Sports
Goyard10.3×Fashion & Accessoires
Belvedere (vodka)10.93×Food & Beverages
BBC iPlayer9.25×Movies & TV
Donation1.99×Business & Career
K-Swiss10.49×Fashion & Accessoires
Bell & Ross10.57×Fashion & Accessoires
Johann Sebastian Bach10.77×Music & Radio
Dancing with the Stars1.82×Movies & TV
Madison Beer1.7×Music & Radio
Conference and resort hotels1.81×Travel & Leisure
Costume jewelry1.75×Fashion & Accessoires
24 Hours Nürburgring8.28×Sports
Vegetable Gardening1.72×Food & Beverages
Vestiaire Collective4.92×Fashion & Accessoires
Skin-tight garment1.92×Fashion & Accessoires
Fiat1.68×Cars & Mobility
UNICEF1.73×Politics & Society
WALL-E1.82×Movies & TV
Detox1.58×Health

Worldwide distribution

Worldwide audience distribution share by country for BBC iPlayer (Global)
CountryShare
United Kingdom91.3%
United States2.5%
Ireland1.1%

See BBC iPlayer (Global) audiences in other countries

More Movies & TV audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for BBC iPlayer (Global). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.