Autohero Audience in Germany
Autohero has an estimated audience of 4,817,750 people in Germany. 37.4% are female, 62.6% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Metamorphoses, Home Delivery, Golem, Leverage (TV series), Video izle.
The average Autohero fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Metamorphoses, Home Delivery, Golem, with strongest over-indexing on Metamorphoses (2.39× the country average). Demographically, the Autohero audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Used cars
Demographics of Autohero fans
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 39.4 |
| Estimated audience size | 4,817,750 |
Audience persona
The typical Autohero fan in Germany is more male, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Metamorphoses.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,184,590 | 1.12× |
| Bayern | 830,718 | 1.07× |
| Baden-Württemberg | 720,021 | 1.1× |
| Niedersachsen | 442,488 | 0.95× |
| Hessen | 403,824 | 1.1× |
| Rheinland-Pfalz | 315,899 | 1.31× |
| Berlin | 237,373 | 1.1× |
| Brandenburg | 197,705 | 1.32× |
| Schleswig-Holstein | 164,069 | 0.95× |
| Sachsen | 144,049 | 0.61× |
| Sachsen-Anhalt | 99,648 | 0.8× |
| Hamburg | 90,501 | 0.83× |
| Thüringen | 87,000 | 0.71× |
| Saarland | 84,401 | 1.43× |
| Mecklenburg-Vorpommern | 68,196 | 0.74× |
| Bremen | 35,624 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Metamorphoses | 2.39× | Literature |
| Home Delivery | 1.65× | Food & Beverages |
| Golem | 1.61× | Technology & Electronics |
| Leverage (TV series) | 2.87× | Movies & TV |
| Video izle | 1.57× | |
| Israeli cuisine | 2.75× | Food & Beverages |
| Jaguar F-Pace | 2.62× | Cars & Mobility |
| Acoustic music | 1.63× | Music & Radio |
| Building insulation | 1.51× | Home & Garden |
| Hundertwasserhaus | 1.91× | Travel & Leisure |
| Underarm hair | 2.57× | Beauty & Wellness |
| Cultural studies | 2.36× | Business & Career |
| Information sensitivity | 1.83× | Technology & Electronics |
| Gender-neutral language | 1.88× | Politics & Society |
| Buddy – The Buddy Holly Story | 1.64× | Music & Radio |
| Carrie (novel) | 1.89× | Literature |
| Eden Lake | 1.61× | Movies & TV |
| Apostrophe | 1.61× | Literature |
| Jonah | 1.77× | |
| Godzilla (1954 film) | 1.55× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.19 |
| Price Sensitivity | PREMIUM | 1.15 |
| Luxury Orientation | PREMIUM | 1.14 |
| DIY Mentality | THRILL | 1.11 |
| Need for Security | CONSERVATISM | 1.1 |
| Sports Activity | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 33.8% |
| Germany | 29.1% |
| Spain | 11.3% |
See Autohero audiences in other countries
More Used cars audiences in Germany
- AutoScout24 (14,843,413)
- Heycar (618,915)
- InstaMotion (249,001)
- CarMax (99,129)
- AutoNation (7,630)
Frequently asked questions
How many fans does Autohero have in Germany?
Autohero has an estimated audience of 4,817,750 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Autohero fans?
37.4% of Autohero fans are female, 62.6% are male, with an average age of 39.4 years.
Which brands do Autohero fans like most?
Autohero fans show strongest brand affinity for Metamorphoses (2.39×), Home Delivery (1.65×), and Golem (1.61×) over the country average.
Where do Autohero fans live in Germany?
Autohero fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,184,590), Bayern (reach 830,718), and Baden-Württemberg (reach 720,021). These three regions account for the largest share of the active audience.
What other brands do Autohero fans also like?
Beyond Autohero itself, the audience over-indexes on Home Delivery (1.65×), Golem (1.61×), Leverage (TV series) (2.87×), and Video izle (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Autohero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.