Rascasse Audience Intelligence

InstaMotion Target Market in Germany

A data profile of the people who buy, follow and care about InstaMotion in Germany — modelled from more than twelve digital signal sources. InstaMotion has an estimated audience of 247,153 people in Germany.

#4among Used cars in Germany#2516among Brand in Germany#855in Cars & Mobility

The average InstaMotion fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include AutoScout24, Used car, Esso, with strongest over-indexing on AutoScout24 (6.93× the country average).

Demographically, the InstaMotion audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical InstaMotion fan in Germany is more male, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.

Category: Cars & Mobility · Type: Brand · Subtype: Used cars

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the InstaMotion profile in Germany.

Audience size
247K
in Germany
Gender
29.1%♀
70.9% male
Age
39.5
average years
Country rank
#19806
Brand in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of InstaMotion

29.1% are female, 70.9% are male, average age 39.5.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for InstaMotion audience in Germany
MetricValue
Female29.1%
Male70.9%
Average age39.5
Estimated audience size247,153
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the InstaMotion audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4923%
50+20%
Fig. 04

Worldwide distribution

94.8%

of the worldwide InstaMotion audience comes from Germany.

Worldwide audience distribution share by country for InstaMotion
CountryShare
Germany94.8%
China0.8%
Austria0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the InstaMotion audience in Germany is strongest.

Fig. 05

Top regions by affinity

InstaMotion customers by region in Germany
#RegionReachAffinity×
01Saarland~4K1.35×
02Bayern~50K1.23×
03Hessen~20K1.18×
04Rheinland-Pfalz~10K1.17×
05Nordrhein-Westfalen~60K1.07×
06Bremen~2K1.07×
07Baden-Württemberg~40K1.06×
08Hamburg~6K1.05×
09Schleswig-Holstein~9K0.98×
10Niedersachsen~20K0.97×
11Brandenburg~7K0.95×
12Mecklenburg-Vorpommern~4K0.87×
13Berlin~9K0.83×
14Thüringen~5K0.81×
15Sachsen-Anhalt~5K0.80×
16Sachsen~9K0.72×
Fig. 06

Affinity by region

Affinity by region — InstaMotion, Germany
0.72×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the InstaMotion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for InstaMotion audience
#·InterestCategoryAffinity×
01AutoScout24Cars & Mobility6.93×
02Vehicle insuranceCars & Mobility4.49×
03Automobile repair shopCars & Mobility4.03×
04EssoCars & Mobility3.99×
05Used carCars & Mobility3.68×
06PeugeotCars & Mobility3.36×
07Solar energyHome & Garden3.30×
08Family carCars & Mobility3.02×
09HyundaiCars & Mobility2.98×
10Tesla MotorsCars & Mobility2.95×
11Plug-in hybridCars & Mobility2.84×
12Car dealershipCars & Mobility2.75×
13Škoda AutoCars & Mobility2.38×
14TransfermarktSports1.91×
15CommerzbankBusiness & Career1.74×
16KauflandShopping1.69×
17Netto Marken-DiscountShopping1.65×
18EBayShopping1.61×
19AldiShopping1.54×
20WhatsAppInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the InstaMotion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by InstaMotion audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.76×
PatriotismCONSERVATISM1.44×
Quality AwarenessPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by InstaMotion audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
Design AffinityPREMIUM0.66×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is InstaMotion's target market in Germany?

InstaMotion's target market in Germany covers an estimated 247,153 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of InstaMotion customers?

29.1% of the InstaMotion audience are female, 70.9% are male, with an average age of 39.5 years.

03

Which brands do InstaMotion fans like most?

InstaMotion fans show strongest brand affinity for AutoScout24 (6.93×), Used car (3.68×), and Esso (3.99×) over the country average.

04

Where do InstaMotion fans live in Germany?

InstaMotion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do InstaMotion fans also like?

Beyond InstaMotion itself, the audience over-indexes on Used car (3.68×), Esso (3.99×), Solar energy (3.3×), and Automobile repair shop (4.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See InstaMotion audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for InstaMotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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