InstaMotion Audience in Germany
InstaMotion has an estimated audience of 249,000 people in Germany. 26.8% are female, 73.2% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: AutoScout24, Used car, Transfermarkt, Škoda Auto, Tagesschau.
The average InstaMotion fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include AutoScout24, Used car, Transfermarkt, with strongest over-indexing on AutoScout24 (5.91× the country average). Demographically, the InstaMotion audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Used cars
Demographics of InstaMotion fans
| Metric | Value |
|---|---|
| Female | 26.8% |
| Male | 73.2% |
| Average age | 39.7 |
| Estimated audience size | 249,000 |
Audience persona
The typical InstaMotion fan in Germany is more male, around 39.7 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,597 | 1.11× |
| Bayern | 53,436 | 1.34× |
| Baden-Württemberg | 38,087 | 1.12× |
| Hessen | 23,768 | 1.25× |
| Niedersachsen | 23,400 | 0.97× |
| Rheinland-Pfalz | 15,499 | 1.24× |
| Berlin | 9,257 | 0.83× |
| Schleswig-Holstein | 8,912 | 1× |
| Sachsen | 8,169 | 0.67× |
| Brandenburg | 7,048 | 0.91× |
| Hamburg | 6,096 | 1.08× |
| Thüringen | 4,548 | 0.72× |
| Sachsen-Anhalt | 3,976 | 0.62× |
| Saarland | 3,935 | 1.29× |
| Mecklenburg-Vorpommern | 3,769 | 0.79× |
| Bremen | 2,264 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoScout24 | 5.91× | Cars & Mobility |
| Used car | 3.19× | Cars & Mobility |
| Transfermarkt | 2.82× | Sports |
| Škoda Auto | 2.69× | Cars & Mobility |
| Tagesschau | 1.66× | Movies & TV |
| Automobiles | 1.68× | Cars & Mobility |
| Hyundai | 3.04× | Cars & Mobility |
| Car dealership | 2.97× | Cars & Mobility |
| Automobile repair shop | 3.3× | Cars & Mobility |
| Tesla Motors | 2.84× | Cars & Mobility |
| EBay | 1.52× | Shopping |
| Volkswagen | 1.92× | Cars & Mobility |
| SUVs | 1.91× | Cars & Mobility |
| Solar energy | 2.1× | Home & Garden |
| Esso | 2.95× | Cars & Mobility |
| Vehicle insurance | 3.42× | Cars & Mobility |
| Freeware | 1.71× | Technology & Electronics |
| Aral AG | 1.55× | Cars & Mobility |
| Peugeot | 2.92× | Cars & Mobility |
| Renault | 2.61× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.3 |
| Indulgence | JOY | 1.21 |
| Luxury Orientation | PREMIUM | 1.2 |
| Price Sensitivity | PREMIUM | 1.13 |
| Patriotism | CONSERVATISM | 1.12 |
| DIY Mentality | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.9% |
| China | 0.7% |
| Austria | 0.6% |
See InstaMotion audiences in other countries
More Used cars audiences in Germany
- AutoScout24 (14,843,413)
- Autohero (4,817,751)
- Heycar (618,915)
- CarMax (99,129)
- AutoNation (7,630)
Frequently asked questions
How many fans does InstaMotion have in Germany?
InstaMotion has an estimated audience of 249,000 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of InstaMotion fans?
26.8% of InstaMotion fans are female, 73.2% are male, with an average age of 39.7 years.
Which brands do InstaMotion fans like most?
InstaMotion fans show strongest brand affinity for AutoScout24 (5.91×), Used car (3.19×), and Transfermarkt (2.82×) over the country average.
Where do InstaMotion fans live in Germany?
InstaMotion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,597), Bayern (reach 53,436), and Baden-Württemberg (reach 38,087). These three regions account for the largest share of the active audience.
What other brands do InstaMotion fans also like?
Beyond InstaMotion itself, the audience over-indexes on Used car (3.19×), Transfermarkt (2.82×), Škoda Auto (2.69×), and Tagesschau (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for InstaMotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.