Rascasse Audience Intelligence

Heycar Target Market in Germany

A data profile of the people who buy, follow and care about Heycar in Germany — modelled from more than twelve digital signal sources. Heycar has an estimated audience of 577,622 people in Germany.

#3among Used cars in Germany#1366among Brand in Germany#481in Cars & Mobility

The average Heycar fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include AutoScout24, Used car, Solar energy, with strongest over-indexing on AutoScout24 (9.1× the country average).

Demographically, the Heycar audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Heycar fan in Germany is more male, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.

Category: Cars & Mobility · Type: Brand · Subtype: Used cars

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heycar profile in Germany.

Audience size
578K
in Germany
Gender
26.4%♀
73.6% male
Age
39.5
average years
Country rank
#10436
Brand in Germany
Fig. 01

Search interest · 12-month trend

-86%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Heycar

26.4% are female, 73.6% are male, average age 39.5.

Fig. 02

Gender split

26.4%
Female
73.6%
Male
Demographic split for Heycar audience in Germany
MetricValue
Female26.4%
Male73.6%
Average age39.5
Estimated audience size577,622
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Heycar audience in Germany
Age bracketShare%
16-1919%
20-2918%
30-3920%
40-4923%
50+19%
Fig. 04

Worldwide distribution

65.5%

of the worldwide Heycar audience comes from Germany.

Worldwide audience distribution share by country for Heycar
CountryShare
Germany65.5%
United Kingdom24.5%
China1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heycar audience in Germany is strongest.

Fig. 05

Top regions by affinity

Heycar customers by region in Germany
#RegionReachAffinity×
01Saarland~10K1.27×
02Niedersachsen~70K1.25×
03Rheinland-Pfalz~40K1.23×
04Nordrhein-Westfalen~100K1.11×
05Sachsen-Anhalt~20K1.10×
06Brandenburg~20K1.09×
07Hessen~50K1.08×
08Baden-Württemberg~90K1.07×
09Thüringen~20K1.06×
10Schleswig-Holstein~20K0.98×
11Bayern~90K0.90×
12Mecklenburg-Vorpommern~10K0.86×
13Sachsen~20K0.79×
14Hamburg~10K0.79×
15Berlin~20K0.75×
16Bremen~4K0.74×
Fig. 06

Affinity by region

Affinity by region — Heycar, Germany
0.74×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heycar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heycar audience
#·InterestCategoryAffinity×
01AutoScout24Cars & Mobility9.10×
02Vehicle insuranceCars & Mobility5.17×
03EssoCars & Mobility4.17×
04Automobile repair shopCars & Mobility4.12×
05Solar energyHome & Garden3.54×
06Used carCars & Mobility3.43×
07PeugeotCars & Mobility3.40×
08Family carCars & Mobility3.31×
09Plug-in hybridCars & Mobility3.10×
10HyundaiCars & Mobility3.07×
11Tesla MotorsCars & Mobility3.01×
12Škoda AutoCars & Mobility2.41×
13ADACCars & Mobility2.30×
14TransfermarktSports2.10×
15Netto Marken-DiscountShopping1.85×
16KauflandShopping1.73×
17EBayShopping1.69×
18AldiShopping1.60×
19WhatsAppInternet & Social Media1.59×
20AutomobilesCars & Mobility1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heycar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heycar audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.82×
PatriotismCONSERVATISM1.49×
Quality AwarenessPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heycar audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
Design AffinityPREMIUM0.64×
MindfulnessBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Heycar's target market in Germany?

Heycar's target market in Germany covers an estimated 577,622 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Heycar customers?

26.4% of the Heycar audience are female, 73.6% are male, with an average age of 39.5 years.

03

Which brands do Heycar fans like most?

Heycar fans show strongest brand affinity for AutoScout24 (9.1×), Used car (3.43×), and Solar energy (3.54×) over the country average.

04

Where do Heycar fans live in Germany?

Heycar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~90K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Heycar fans also like?

Beyond Heycar itself, the audience over-indexes on Used car (3.43×), Solar energy (3.54×), Esso (4.17×), and Vehicle insurance (5.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Used cars audiences in Germany

See Heycar audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Heycar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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