Heycar Audience in Germany
Heycar has an estimated audience of 618,914 people in Germany. 24.9% are female, 75.1% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Unique Gifts, CAC 40, Progressive rock, Birthday Gifts, Metamorphoses.
The average Heycar fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Unique Gifts, CAC 40, Progressive rock, with strongest over-indexing on Unique Gifts (1.61× the country average). Demographically, the Heycar audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Used cars
Demographics of Heycar fans
| Metric | Value |
|---|---|
| Female | 24.9% |
| Male | 75.1% |
| Average age | 39.7 |
| Estimated audience size | 618,914 |
Audience persona
The typical Heycar fan in Germany is more male, around 39.7 years old, with strong Need for Security tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 154,317 | 1.14× |
| Baden-Württemberg | 92,110 | 1.09× |
| Bayern | 91,393 | 0.92× |
| Niedersachsen | 76,182 | 1.27× |
| Hessen | 51,316 | 1.09× |
| Rheinland-Pfalz | 38,826 | 1.25× |
| Sachsen | 23,840 | 0.79× |
| Schleswig-Holstein | 21,708 | 0.98× |
| Brandenburg | 21,196 | 1.1× |
| Berlin | 20,883 | 0.75× |
| Sachsen-Anhalt | 17,547 | 1.09× |
| Thüringen | 16,386 | 1.04× |
| Hamburg | 10,844 | 0.78× |
| Saarland | 9,618 | 1.27× |
| Mecklenburg-Vorpommern | 9,417 | 0.8× |
| Bremen | 3,449 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.61× | Shopping |
| CAC 40 | 1.54× | Business & Career |
| Progressive rock | 1.57× | Music & Radio |
| Birthday Gifts | 1.59× | Kids & Family |
| Metamorphoses | 3.05× | Literature |
| Israeli cuisine | 3.92× | Food & Beverages |
| Video izle | 2.19× | |
| MK | 1.89× | Music & Radio |
| Leverage (TV series) | 3.88× | Movies & TV |
| Hipster | 4.39× | Politics & Society |
| Noodle (Gorillaz) | 1.89× | Music & Radio |
| Home Delivery | 1.65× | Food & Beverages |
| Eden Lake | 2.62× | Movies & TV |
| Cultural studies | 3.54× | Business & Career |
| Acoustic music | 2.07× | Music & Radio |
| Jaguar F-Pace | 3.28× | Cars & Mobility |
| Gudrun Sjödén | 1.58× | Fashion & Accessoires |
| Figure painting (hobby) | 1.97× | Arts & Culture |
| Apostrophe | 2.26× | Literature |
| Headhunters (film) | 2.14× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.39 |
| Indulgence | JOY | 1.21 |
| Luxury Orientation | PREMIUM | 1.2 |
| Patriotism | CONSERVATISM | 1.16 |
| Family Orientation | CONSERVATISM | 1.14 |
| Price Sensitivity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 51.8% |
| France | 21.2% |
| United Kingdom | 19.7% |
See Heycar audiences in other countries
More Used cars audiences in Germany
- AutoScout24 (14,843,413)
- Autohero (4,817,751)
- InstaMotion (249,001)
- CarMax (99,129)
- AutoNation (7,630)
Frequently asked questions
How many fans does Heycar have in Germany?
Heycar has an estimated audience of 618,914 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Heycar fans?
24.9% of Heycar fans are female, 75.1% are male, with an average age of 39.7 years.
Which brands do Heycar fans like most?
Heycar fans show strongest brand affinity for Unique Gifts (1.61×), CAC 40 (1.54×), and Progressive rock (1.57×) over the country average.
Where do Heycar fans live in Germany?
Heycar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 154,317), Baden-Württemberg (reach 92,110), and Bayern (reach 91,393). These three regions account for the largest share of the active audience.
What other brands do Heycar fans also like?
Beyond Heycar itself, the audience over-indexes on CAC 40 (1.54×), Progressive rock (1.57×), Birthday Gifts (1.59×), and Metamorphoses (3.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heycar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.