Rascasse Audience Intelligence

Hyundai Tucson Audience in United States

Hyundai Tucson has an estimated audience of 2.4M people in United States.

#82among Car type in United States
#56among Car Model in United States
#428in Cars & Mobility

The average Hyundai Tucson fan in United States is 40.9 years old, more male, and lives primarily in California.

By number of fans, Hyundai Tucson ranks #78 among the 1188 objects in Car type in United States — 0.6× the group median.

Its fans are 1.8 years older than the group average of 39.1.

Women make up 33.1% of the fan base, 5.1 percentage points more than the group average.

Compared with the other 1187 objects in Car type, Hyundai Tucson fans stand out for their interest in Hyundai i30, Pre-production and Hyundai Ioniq.

Most fans live in California, Florida, Texas.

Top affinities include Hyundai i30, Pre-production, Hyundai Ioniq, with strongest over-indexing on Hyundai i30 (91.61× the country average).

Demographically, the Hyundai Tucson audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Family Orientation.

The typical Hyundai Tucson fan in United States is more male, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for Hyundai i30.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.4M
in United States
Gender
33.1%♀
66.9% male
Age
40.9
average years
Country rank
#12363
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Hyundai Tucson fans

33.1% are female, 66.9% are male, average age 40.9.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for Hyundai Tucson audience in United States
MetricValue
Female33.1%
Male66.9%
Average age40.9
Estimated audience size2.4M
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Hyundai Tucson audience in United States
Age bracketShare%
16-2418%
25-3418%
35-4420%
45-5420%
55+24%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Hyundai Tucson audience comes from United States.

Worldwide audience distribution share by country for Hyundai Tucson
CountryShare
United States11.0%
Germany7.8%
Turkey6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Hyundai Tucson fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~90K1.43×
02Florida~200K1.39×
03Connecticut~30K1.32×
04Pennsylvania~100K1.31×
05New Hampshire~10K1.24×
06Arizona~70K1.22×
07Maine~10K1.20×
08Illinois~100K1.19×
09Massachusetts~60K1.19×
10Oklahoma~30K1.18×
11Rhode Island~9K1.17×
12New York~200K1.16×
13Arkansas~20K1.15×
14Maryland~50K1.13×
15Alabama~40K1.13×
16Virginia~70K1.12×
17Georgia~90K1.11×
18Utah~30K1.11×
19North Carolina~90K1.10×
20Ohio~90K1.08×
21Texas~200K1.07×
22West Virginia~10K1.07×
23Missouri~50K1.05×
24Louisiana~30K1.04×
25Delaware~7K1.04×
26Tennessee~50K1.03×
27Indiana~50K1.01×
28Wisconsin~40K1.01×
29Minnesota~40K1.01×
30Kentucky~30K1.01×
31South Carolina~40K0.98×
32Kansas~20K0.98×
33Mississippi~20K0.96×
34Nebraska~10K0.96×
35Colorado~40K0.92×
36Washington~50K0.85×
37Nevada~20K0.85×
38Iowa~20K0.85×
39Michigan~60K0.81×
40Vermont~4K0.81×
41Washington, District of Columbia~4K0.79×
42South Dakota~5K0.78×
43California~200K0.77×
44Idaho~10K0.77×
45North Dakota~4K0.77×
46Oregon~20K0.72×
47New Mexico~10K0.72×
48Hawaii~7K0.70×
49Montana~5K0.66×
50Alaska~3K0.66×
Fig. 06

Affinity by region

Affinity by region — Hyundai Tucson, United States
0.66×1.00×1.43×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Hyundai Tucson audience vs. the country average
#·InterestCategoryAffinity×
01Hyundai i30Cars & Mobility91.61×
02Pre-productionMovies & TV67.25×
03Hyundai IoniqCars & Mobility51.47×
04Hyundai Santa FeCars & Mobility47.63×
05Hyundai AccentCars & Mobility34.11×
06Nissan JukeCars & Mobility29.32×
07Hyundai ElantraCars & Mobility27.23×
08Kia SportageCars & Mobility20.74×
09Hyundai Ioniq 5Cars & Mobility20.35×
10Hyundai SonataCars & Mobility20.24×
11Kia SorentoCars & Mobility18.09×
12Kia SoulCars & Mobility17.57×
13Honda CR-VCars & Mobility11.70×
14Certified Pre-OwnedCars & Mobility7.90×
15HyundaiCars & Mobility7.11×
16Kelley Blue BookMovies & TV6.14×
17Google NewsNews4.75×
18CarMaxCars & Mobility4.46×
19Used carCars & Mobility3.93×
20SUVsCars & Mobility3.10×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Hyundai Tucson audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Hyundai Tucson audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.28×
Family OrientationCONSERVATISM2.25×
Career OrientationPOWER1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Hyundai Tucson audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Early Adopter MentalityPOWER0.79×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Hyundai Tucson over the last 12 months. Modelled, not counted; people interested in several car models count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/hyundai-tucson-10455” · Methodology