Indian Motorcycle Audience in United States

Indian Motorcycle logo

Indian Motorcycle has an estimated audience of 1,813,721 people in United States. 21.0% are female, 79.0% are male, average age 37.8. Top regions: Texas, California, Florida. Top brand affinities: Motorcycle helmet, Triumph Motorcycles Ltd, Chopper (motorcycle), Touring motorcycle, Kia Sportage.

The average Indian Motorcycle fan in United States is 37.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Motorcycle helmet, Triumph Motorcycles Ltd, Chopper (motorcycle), with strongest over-indexing on Motorcycle helmet (17.91× the country average). Demographically, the Indian Motorcycle audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

Demographics of Indian Motorcycle fans

Demographic split for Indian Motorcycle audience in United States
MetricValue
Female21.0%
Male79.0%
Average age37.8
Estimated audience size1,813,721

Audience persona

The typical Indian Motorcycle fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.

Top regions in United States

Top regions ranked by reach for Indian Motorcycle in United States
RegionReachAffinity
Texas168,9491.08×
California154,2030.77×
Florida107,1760.87×
New York61,1620.6×
Illinois54,5280.9×
Ohio54,0460.97×
North Carolina52,7840.97×
Georgia52,4840.94×
Pennsylvania51,3110.84×
Tennessee42,7751.18×
Michigan41,3420.87×
Virginia40,6110.92×
Indiana39,2301.18×
Arizona38,5001.04×
Colorado37,0401.3×
Washington33,1930.91×
New Jersey32,1780.7×
Minnesota31,8571.23×
Wisconsin31,0801.14×
Missouri28,3940.97×
Oklahoma28,1061.4×
Kentucky25,9521.14×
South Carolina24,9690.92×
Massachusetts23,2680.65×
Alabama22,4880.89×
Utah22,3811.38×
Louisiana18,9070.81×
Arkansas18,2291.22×
Iowa18,1561.22×
Kansas17,3231.21×
Maryland17,0010.55×
Oregon16,8280.81×
Nevada16,5650.94×
New Mexico13,4881.48×
Idaho13,4401.48×
Connecticut13,0420.72×
Mississippi11,2860.76×
West Virginia11,1701.32×
Nebraska9,1101×
South Dakota8,6642.07×
New Hampshire8,6171.21×
Maine6,3950.98×
Montana6,3501.26×
Hawaii5,4130.69×
Wyoming4,0361.5×
Alaska3,5190.91×
Rhode Island3,4440.6×
Delaware2,9450.59×
North Dakota2,6780.72×
Vermont2,5480.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indian Motorcycle audience
BrandAffinityCategory
Motorcycle helmet17.91×Cars & Mobility
Triumph Motorcycles Ltd27.04×Cars & Mobility
Chopper (motorcycle)12.87×Cars & Mobility
Touring motorcycle10.47×Cars & Mobility
Kia Sportage22.21×Cars & Mobility
Autism Awareness9.75×Health
Diabetes mellitus awareness6.57×Health
Custom motorcycle8.22×Cars & Mobility
Ducati12.46×Cars & Mobility
Cruiser (motorcycle)11.08×Cars & Mobility
Lewis Hamilton10.52×Sports
Motorcycle accessories7.38×Cars & Mobility
Singer-songwriter3.2×Music & Radio
Houston Astros6.53×Sports
Microblogging6.82×Technology & Electronics
Suzuki9.01×Cars & Mobility
Antique car7.27×Cars & Mobility
Los Angeles Dodgers5.15×Sports
MotoGP6.98×Sports
KTM9.81×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indian Motorcycle audience
TraitClusterScore
PatriotismCONSERVATISM1.76
Luxury OrientationPREMIUM1.72
Early Adopter MentalityPOWER1.68
LGBTQ+ IdentityOPEN1.61
DIY MentalityTHRILL1.49
Risk AppetiteTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for Indian Motorcycle
CountryShare
United States54.2%
Mexico5.5%
Canada4.5%

See Indian Motorcycle audiences in other countries

More Motorcycles audiences in United States

Frequently asked questions

How many fans does Indian Motorcycle have in United States?

Indian Motorcycle has an estimated audience of 1,813,721 people in United States, concentrated in Texas and California.

What is the gender split and age of Indian Motorcycle fans?

21.0% of Indian Motorcycle fans are female, 79.0% are male, with an average age of 37.8 years.

Which brands do Indian Motorcycle fans like most?

Indian Motorcycle fans show strongest brand affinity for Motorcycle helmet (17.91×), Triumph Motorcycles Ltd (27.04×), and Chopper (motorcycle) (12.87×) over the country average.

Where do Indian Motorcycle fans live in United States?

Indian Motorcycle fans in United States are most concentrated in Texas (reach 168,949), California (reach 154,203), and Florida (reach 107,176). These three regions account for the largest share of the active audience.

What other brands do Indian Motorcycle fans also like?

Beyond Indian Motorcycle itself, the audience over-indexes on Triumph Motorcycles Ltd (27.04×), Chopper (motorcycle) (12.87×), Touring motorcycle (10.47×), and Kia Sportage (22.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indian Motorcycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.