Rascasse Audience Intelligence

Indian Motorcycle Target Market in United States

A data profile of the people who buy, follow and care about Indian Motorcycle in United States — modelled from more than twelve digital signal sources. Indian Motorcycle has an estimated audience of 1,870,503 people in United States.

#9among Motorcycles in United States#1543among Brand in United States#498in Cars & Mobility

The average Indian Motorcycle fan in United States is 37.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Motorcycle helmet, Touring motorcycle, Cruiser (motorcycle), with strongest over-indexing on Motorcycle helmet (26.46× the country average).

Demographically, the Indian Motorcycle audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indian Motorcycle fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indian Motorcycle profile in United States.

Audience size
1.9M
in United States
Gender
19.9%♀
80.1% male
Age
37.6
average years
Country rank
#15027
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Indian Motorcycle

19.9% are female, 80.1% are male, average age 37.6.

Fig. 02

Gender split

19.9%
Female
80.1%
Male
Demographic split for Indian Motorcycle audience in United States
MetricValue
Female19.9%
Male80.1%
Average age37.6
Estimated audience size1,870,503
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Indian Motorcycle audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

54.9%

of the worldwide Indian Motorcycle audience comes from United States.

Worldwide audience distribution share by country for Indian Motorcycle
CountryShare
United States54.9%
Mexico5.9%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indian Motorcycle audience in United States is strongest.

Fig. 05

Top regions by affinity

Indian Motorcycle customers by region in United States
#RegionReachAffinity×
01South Dakota~9K2.26×
02Wyoming~4K1.51×
03Idaho~10K1.45×
04New Mexico~10K1.44×
05Oklahoma~30K1.43×
06West Virginia~10K1.34×
07Minnesota~30K1.32×
08Colorado~40K1.27×
09Utah~20K1.27×
10New Hampshire~9K1.27×
11Iowa~20K1.22×
12Arkansas~20K1.19×
13Indiana~40K1.17×
14Kentucky~30K1.16×
15Kansas~20K1.16×
16Montana~6K1.15×
17Wisconsin~30K1.13×
18Tennessee~40K1.10×
19Maine~7K1.04×
20Missouri~30K1.02×
21Nebraska~9K1.00×
22Ohio~50K0.98×
23Arizona~40K0.98×
24Alaska~4K0.98×
25Texas~200K0.97×
26Alabama~20K0.94×
27Virginia~40K0.93×
28South Carolina~20K0.91×
29Nevada~20K0.91×
30North Carolina~50K0.89×
31Pennsylvania~50K0.87×
32Georgia~50K0.87×
33Florida~100K0.85×
34North Dakota~3K0.85×
35Michigan~40K0.84×
36Washington~30K0.84×
37Illinois~50K0.83×
38Oregon~20K0.80×
39Mississippi~10K0.79×
40Louisiana~20K0.78×
41California~100K0.74×
42Connecticut~10K0.72×
43Hawaii~6K0.71×
44Rhode Island~4K0.71×
45Delaware~4K0.71×
46Massachusetts~20K0.66×
47New Jersey~30K0.65×
48Maryland~20K0.59×
49New York~60K0.57×
50Washington, District of Columbia~3K0.51×
Fig. 06

Affinity by region

Affinity by region — Indian Motorcycle, United States
0.51×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indian Motorcycle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indian Motorcycle audience
#·InterestCategoryAffinity×
01Motorcycle helmetCars & Mobility26.46×
02Cruiser (motorcycle)Cars & Mobility24.40×
03Triumph Motorcycles LtdCars & Mobility22.71×
04Touring motorcycleCars & Mobility21.55×
05SupermotoCars & Mobility13.79×
06Motorcycle accessoriesCars & Mobility13.08×
07Custom motorcycleCars & Mobility12.90×
08Chopper (motorcycle)Cars & Mobility12.42×
09Honda MotorcyclesCars & Mobility9.86×
10DucatiCars & Mobility9.16×
11Antique carCars & Mobility8.02×
12SuzukiCars & Mobility7.87×
13Toyota Land CruiserCars & Mobility7.20×
14Auto showCars & Mobility6.34×
15CarcareCars & Mobility6.17×
16MotoGPSports5.81×
17Obsessed (2009 film)Movies & TV4.28×
18ScootersCars & Mobility4.10×
19Extreme sportSports4.06×
20AutoZoneCars & Mobility2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indian Motorcycle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indian Motorcycle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.83×
Risk AppetiteTHRILL2.04×
Luxury OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indian Motorcycle audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
Quality AwarenessPREMIUM0.78×
SpiritualityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Indian Motorcycle's target market in United States?

Indian Motorcycle's target market in United States covers an estimated 1,870,503 people, concentrated in Texas and California.

02

What is the gender split and age of Indian Motorcycle customers?

19.9% of the Indian Motorcycle audience are female, 80.1% are male, with an average age of 37.6 years.

03

Which brands do Indian Motorcycle fans like most?

Indian Motorcycle fans show strongest brand affinity for Motorcycle helmet (26.46×), Touring motorcycle (21.55×), and Cruiser (motorcycle) (24.4×) over the country average.

04

Where do Indian Motorcycle fans live in United States?

Indian Motorcycle fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Indian Motorcycle fans also like?

Beyond Indian Motorcycle itself, the audience over-indexes on Touring motorcycle (21.55×), Cruiser (motorcycle) (24.4×), Motorcycle accessories (13.08×), and Custom motorcycle (12.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorcycles audiences in United States

See Indian Motorcycle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indian Motorcycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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