A data profile of the people who buy, follow and care about SEAT in Spain — modelled from more than twelve digital signal sources. SEAT has an estimated audience of 3,725,472 people in Spain.
The average SEAT fan in Spain is 44.9 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Automobiles, Loterías y Apuestas del Estado, Coches.net, with strongest over-indexing on Automobiles (2.16× the country average).
Demographically, the SEAT audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical SEAT fan in Spain is more male, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Automobiles.
The key figures that characterise the SEAT profile in Spain.
35.8% are female, 64.2% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 35.8% |
| Male | 64.2% |
| Average age | 44.9 |
| Estimated audience size | 3,725,472 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 32% |
Where the SEAT audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1.5M | 1.92× | |
| 02 | Andalusia | ~900K | 1.20× | |
| 03 | Comunidad Valenciana | ~500K | 1.14× | |
| 04 | Community of Madrid | ~700K | 1.10× | |
| 05 | Castilla-La Mancha | ~200K | 1.10× | |
| 06 | Aragon | ~100K | 1.08× | |
| 07 | Region of Murcia | ~100K | 1.06× | |
| 08 | Galicia | ~200K | 1.00× | |
| 09 | Castile and León | ~200K | 0.94× | |
| 10 | Basque Autonomous Country | ~100K | 0.93× | |
| 11 | Principality of Asturias | ~80K | 0.89× | |
| 12 | Cantabria | ~40K | 0.89× | |
| 13 | Extremadura | ~60K | 0.80× | |
| 14 | Balearic Islands | ~80K | 0.79× | |
| 15 | La Rioja | ~20K | 0.79× | |
| 16 | Canary Islands | ~100K | 0.75× | |
| 17 | Navarre | ~30K | 0.73× |
The strongest cross-interests of the SEAT audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oscaro | Cars & Mobility | 4.08× | ||
| 02 | Demi Moore | Movies & TV | 3.08× | ||
| 03 | Used car | Cars & Mobility | 3.02× | ||
| 04 | Loterías y Apuestas del Estado | Games | 2.75× | ||
| 05 | Elche CF | Sports | 2.55× | ||
| 06 | Škoda Auto | Cars & Mobility | 2.51× | ||
| 07 | Road | Travel & Leisure | 2.49× | ||
| 08 | Gmail | Internet & Social Media | 2.43× | ||
| 09 | Coches.net | Cars & Mobility | 2.36× | ||
| 10 | BP | Cars & Mobility | 2.21× | ||
| 11 | Automobiles | Cars & Mobility | 2.16× | ||
| 12 | SUVs | Cars & Mobility | 1.93× | ||
| 13 | Used good | Politics & Society | 1.89× | ||
| 14 | Bankinter | Business & Career | 1.83× | ||
| 15 | Engine | Cars & Mobility | 1.81× | ||
| 16 | Price | Shopping | 1.73× | ||
| 17 | Adventure | Travel & Leisure | 1.65× | ||
| 18 | Argentina | Travel & Leisure | 1.55× | ||
| 19 | Portugal | Travel & Leisure | 1.53× | ||
| 20 | Televisions | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.85× | |
| Need for Security | CONSERVATISM | 1.61× | |
| Career Orientation | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.54× | |
| Mindfulness | BALANCE | 0.61× | |
| Creativity | OPEN | 0.65× |
SEAT's target market in Spain covers an estimated 3,725,472 people, concentrated in Catalonia and Andalusia.
35.8% of the SEAT audience are female, 64.2% are male, with an average age of 44.9 years.
SEAT fans show strongest brand affinity for Automobiles (2.16×), Loterías y Apuestas del Estado (2.75×), and Coches.net (2.36×) over the country average.
SEAT fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~900K), and Community of Madrid (reach ~700K). These three regions account for the largest share of the active audience.
Beyond SEAT itself, the audience over-indexes on Loterías y Apuestas del Estado (2.75×), Coches.net (2.36×), Gmail (2.43×), and Televisions (1.51×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for SEAT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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