Rascasse Audience Intelligence

Corporation Audience in United Kingdom

A data profile of the people who buy, follow and care about Corporation in United Kingdom — modelled from more than twelve digital signal sources. Corporation has an estimated audience of 10,323,663 people in United Kingdom.

The average Corporation fan in United Kingdom is 44.8 years old, more female, and lives primarily in England.

The audience is concentrated in England, Yorkshire and the Humber, Scotland.

Top brand affinities include Wikipedia, Risk management, Esso, with strongest over-indexing on Wikipedia (4.36× the country average).

Demographically, the Corporation audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Corporation fan in United Kingdom is more female, around 44.8 years old, with strong Career Orientation tendencies and a notable affinity for Wikipedia.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Corporation profile in United Kingdom.

Audience size
10.3M
in United Kingdom
Gender
58.8%
41.2% male
Age
44.8
average years
Country rank
#481
Topic in United Kingdom
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Corporation fans

58.8% are female, 41.2% are male, average age 44.8.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Corporation audience in United Kingdom
MetricValue
Female58.8%
Male41.2%
Average age44.8
Estimated audience size10,323,663
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Corporation audience in United Kingdom
Age bracketShare%
16-196%
20-2917%
30-3921%
40-4925%
50+32%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Corporation audience comes from United Kingdom.

Worldwide audience distribution share by country for Corporation
CountryShare
United States27.5%
United Kingdom4.9%
India4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Corporation audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Corporation fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Yorkshire and the Humber~2M2.64×
02England~7.5M1.73×
03Northern Ireland~400K1.40×
04Wales~800K1.32×
05Scotland~1M1.22×
06West Midlands~300K0.77×
07North East~300K0.65×
08East Midlands~500K0.63×
09South East~800K0.58×
10South West~400K0.52×
11East of England~500K0.50×
12North West~400K0.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Corporation audience
#·InterestCategoryAffinity×
01WikipediaInternet & Social Media4.36×
02Personal protective equipmentCars & Mobility4.05×
03Risk managementBusiness & Career3.85×
04Robert De NiroMovies & TV3.85×
05Sketch comedyMovies & TV2.78×
06AdoptionKids & Family2.76×
07EssoCars & Mobility2.73×
08RefrigeratorHome & Garden2.45×
09SatireLiterature2.40×
10Mobile homeCars & Mobility2.37×
11ForestryHome & Garden2.32×
12BetfairGames2.18×
13InnovationBusiness & Career2.01×
14Hot tubHome & Garden2.01×
15HobbyHome & Garden1.87×
16William Hill (bookmaker)Games1.87×
17WhatsAppInternet & Social Media1.83×
18Property finderHome & Garden1.82×
19VolunteeringPolitics & Society1.68×
20Distilled beverageFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Corporation audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.53×
Convenience OrientationPREMIUM1.39×
PatriotismCONSERVATISM1.37×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Corporation audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
Design AffinityPREMIUM0.91×
Sports ActivityPOWER0.92×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Corporation have in United Kingdom?

Corporation has an estimated audience of 10,323,663 people in United Kingdom, concentrated in England and Yorkshire and the Humber.

02

What is the gender split and age of Corporation fans?

58.8% of Corporation fans are female, 41.2% are male, with an average age of 44.8 years.

03

Which brands do Corporation fans like most?

Corporation fans show strongest brand affinity for Wikipedia (4.36×), Risk management (3.85×), and Esso (2.73×) over the country average.

04

Where do Corporation fans live in United Kingdom?

Corporation fans in United Kingdom are most concentrated in England (reach ~7.5M), Yorkshire and the Humber (reach ~2M), and Scotland (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Corporation fans also like?

Beyond Corporation itself, the audience over-indexes on Risk management (3.85×), Esso (2.73×), Hobby (1.87×), and Refrigerator (2.45×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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