Corporation Audience in United Kingdom
Corporation has an estimated audience of 10,323,663 people in United Kingdom. 58.8% are female, 41.2% are male, average age 44.8. Top regions: England, Yorkshire and the Humber, Scotland. Top brand affinities: Weddings, Hobby, Luxury yacht, Home business, WhatsApp.
The average Corporation fan in United Kingdom is 44.8 years old, more female, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, Scotland. Top brand affinities include Weddings, Hobby, Luxury yacht, with strongest over-indexing on Weddings (1.89× the country average). Demographically, the Corporation audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Corporation fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 44.8 |
| Estimated audience size | 10,323,663 |
Audience persona
The typical Corporation fan in United Kingdom is more female, around 44.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,742,748 | 1.73× |
| Yorkshire and the Humber | 2,222,249 | 2.68× |
| Scotland | 1,156,983 | 1.24× |
| Wales | 807,341 | 1.37× |
| South East | 762,727 | 0.55× |
| Northern Ireland | 478,348 | 1.51× |
| East Midlands | 398,378 | 0.55× |
| East of England | 396,421 | 0.42× |
| South West | 346,626 | 0.41× |
| West Midlands | 335,165 | 0.76× |
| North West | 246,592 | 0.22× |
| North East | 223,930 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.89× | Kids & Family |
| Hobby | 1.86× | Home & Garden |
| Luxury yacht | 3.36× | Travel & Leisure |
| Home business | 4.24× | Business & Career |
| 1.98× | Internet & Social Media | |
| Betfair | 2.57× | Games |
| Refrigerator | 2.4× | Home & Garden |
| Wikipedia | 2.16× | Internet & Social Media |
| Distilled beverage | 1.73× | Food & Beverages |
| Mobile home | 2.42× | Cars & Mobility |
| EBay | 1.6× | Shopping |
| William Hill (bookmaker) | 1.78× | Games |
| TripAdvisor | 1.9× | Travel & Leisure |
| FTSE 250 Index | 2.99× | Business & Career |
| Expensive Taste | 2.28× | Business & Career |
| TUI | 1.66× | Travel & Leisure |
| Risk management | 2.58× | Business & Career |
| 1.54× | Internet & Social Media | |
| Property finder | 2.12× | Home & Garden |
| Satire | 2.11× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.53 |
| Convenience Orientation | PREMIUM | 1.48 |
| Career Orientation | POWER | 1.39 |
| Travelling | THRILL | 1.3 |
| Family Orientation | CONSERVATISM | 1.26 |
| Price Sensitivity | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| United Kingdom | 4.9% |
| India | 4.5% |
See Corporation audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Corporation have in United Kingdom?
Corporation has an estimated audience of 10,323,663 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Corporation fans?
58.8% of Corporation fans are female, 41.2% are male, with an average age of 44.8 years.
Which brands do Corporation fans like most?
Corporation fans show strongest brand affinity for Weddings (1.89×), Hobby (1.86×), and Luxury yacht (3.36×) over the country average.
Where do Corporation fans live in United Kingdom?
Corporation fans in United Kingdom are most concentrated in England (reach 7,742,748), Yorkshire and the Humber (reach 2,222,249), and Scotland (reach 1,156,983). These three regions account for the largest share of the active audience.
What other brands do Corporation fans also like?
Beyond Corporation itself, the audience over-indexes on Hobby (1.86×), Luxury yacht (3.36×), Home business (4.24×), and WhatsApp (1.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.