A data profile of the people who buy, follow and care about Corporation in United Kingdom — modelled from more than twelve digital signal sources. Corporation has an estimated audience of 10,323,663 people in United Kingdom.
The average Corporation fan in United Kingdom is 44.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
Top brand affinities include Wikipedia, Risk management, Esso, with strongest over-indexing on Wikipedia (4.36× the country average).
Demographically, the Corporation audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Corporation fan in United Kingdom is more female, around 44.8 years old, with strong Career Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Corporation profile in United Kingdom.
58.8% are female, 41.2% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 44.8 |
| Estimated audience size | 10,323,663 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Corporation audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.5% |
| United Kingdom | 4.9% |
| India | 4.5% |
Where the Corporation audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~2M | 2.64× | |
| 02 | England | ~7.5M | 1.73× | |
| 03 | Northern Ireland | ~400K | 1.40× | |
| 04 | Wales | ~800K | 1.32× | |
| 05 | Scotland | ~1M | 1.22× | |
| 06 | West Midlands | ~300K | 0.77× | |
| 07 | North East | ~300K | 0.65× | |
| 08 | East Midlands | ~500K | 0.63× | |
| 09 | South East | ~800K | 0.58× | |
| 10 | South West | ~400K | 0.52× | |
| 11 | East of England | ~500K | 0.50× | |
| 12 | North West | ~400K | 0.39× |
The strongest cross-interests of the Corporation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.36× | ||
| 02 | Personal protective equipment | Cars & Mobility | 4.05× | ||
| 03 | Risk management | Business & Career | 3.85× | ||
| 04 | Robert De Niro | Movies & TV | 3.85× | ||
| 05 | Sketch comedy | Movies & TV | 2.78× | ||
| 06 | Adoption | Kids & Family | 2.76× | ||
| 07 | Esso | Cars & Mobility | 2.73× | ||
| 08 | Refrigerator | Home & Garden | 2.45× | ||
| 09 | Satire | Literature | 2.40× | ||
| 10 | Mobile home | Cars & Mobility | 2.37× | ||
| 11 | Forestry | Home & Garden | 2.32× | ||
| 12 | Betfair | Games | 2.18× | ||
| 13 | Innovation | Business & Career | 2.01× | ||
| 14 | Hot tub | Home & Garden | 2.01× | ||
| 15 | Hobby | Home & Garden | 1.87× | ||
| 16 | William Hill (bookmaker) | Games | 1.87× | ||
| 17 | Internet & Social Media | 1.83× | |||
| 18 | Property finder | Home & Garden | 1.82× | ||
| 19 | Volunteering | Politics & Society | 1.68× | ||
| 20 | Distilled beverage | Food & Beverages | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.53× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Patriotism | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| Design Affinity | PREMIUM | 0.91× | |
| Sports Activity | POWER | 0.92× |
Corporation has an estimated audience of 10,323,663 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
58.8% of Corporation fans are female, 41.2% are male, with an average age of 44.8 years.
Corporation fans show strongest brand affinity for Wikipedia (4.36×), Risk management (3.85×), and Esso (2.73×) over the country average.
Corporation fans in United Kingdom are most concentrated in England (reach ~7.5M), Yorkshire and the Humber (reach ~2M), and Scotland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Corporation itself, the audience over-indexes on Risk management (3.85×), Esso (2.73×), Hobby (1.87×), and Refrigerator (2.45×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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