Corporation Audience in Canada
Corporation has an estimated audience of 6,483,233 people in Canada. 54.0% are female, 46.0% are male, average age 43.7. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, Innovation, Western Union, Hypermarket, Sustainable energy.
The average Corporation fan in Canada is 43.7 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, Innovation, Western Union, with strongest over-indexing on Real property (2.37× the country average). Demographically, the Corporation audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Corporation fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 43.7 |
| Estimated audience size | 6,483,233 |
Audience persona
The typical Corporation fan in Canada is balanced, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,366,563 | 1.61× |
| British Columbia | 1,250,075 | 1.29× |
| Quebec | 1,143,570 | 0.74× |
| Alberta | 865,705 | 1.08× |
| Manitoba | 234,577 | 0.97× |
| Saskatchewan | 173,932 | 0.85× |
| Nova Scotia | 168,597 | 0.87× |
| Newfoundland and Labrador | 123,343 | 1.25× |
| New Brunswick | 120,089 | 0.8× |
| Prince Edward Island | 23,404 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 2.37× | Home & Garden |
| Innovation | 1.71× | Business & Career |
| Western Union | 2.01× | Business & Career |
| Hypermarket | 2.15× | Shopping |
| Sustainable energy | 1.93× | Home & Garden |
| Solar energy | 1.64× | Home & Garden |
| Wealth management | 1.74× | Business & Career |
| Renewable energy | 1.59× | Business & Career |
| Tabloid (newspaper format) | 1.58× | Literature |
| CheapOair | 1.88× | Travel & Leisure |
| Non-alcoholic beverage | 1.78× | Food & Beverages |
| Retail banking | 1.56× | Business & Career |
| Air pollution | 1.55× | Health |
| Mineral water | 1.78× | Food & Beverages |
| Money management | 1.61× | Business & Career |
| Orlando Bloom | 1.84× | Movies & TV |
| Asset management | 1.61× | Business & Career |
| Credit union | 1.53× | Business & Career |
| Art Deco | 1.59× | Arts & Culture |
| Private equity | 1.55× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.47 |
| Convenience Orientation | PREMIUM | 1.38 |
| Career Orientation | POWER | 1.36 |
| Family Orientation | CONSERVATISM | 1.3 |
| Sustainability | BALANCE | 1.26 |
| Tradition | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| United Kingdom | 4.9% |
| India | 4.5% |
See Corporation audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Corporation have in Canada?
Corporation has an estimated audience of 6,483,233 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Corporation fans?
54.0% of Corporation fans are female, 46.0% are male, with an average age of 43.7 years.
Which brands do Corporation fans like most?
Corporation fans show strongest brand affinity for Real property (2.37×), Innovation (1.71×), and Western Union (2.01×) over the country average.
Where do Corporation fans live in Canada?
Corporation fans in Canada are most concentrated in Ontario (reach 4,366,563), British Columbia (reach 1,250,075), and Quebec (reach 1,143,570). These three regions account for the largest share of the active audience.
What other brands do Corporation fans also like?
Beyond Corporation itself, the audience over-indexes on Innovation (1.71×), Western Union (2.01×), Hypermarket (2.15×), and Sustainable energy (1.93×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.