A data profile of the people who buy, follow and care about Corporation in Canada — modelled from more than twelve digital signal sources. Corporation has an estimated audience of 6,483,233 people in Canada.
The average Corporation fan in Canada is 43.7 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, Innovation, Western Union, with strongest over-indexing on Real property (2.37× the country average).
Demographically, the Corporation audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Corporation fan in Canada is balanced, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the Corporation profile in Canada.
54.0% are female, 46.0% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 43.7 |
| Estimated audience size | 6,483,233 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Corporation audience comes from Canada.
| Country | Share |
|---|---|
| United States | 27.5% |
| United Kingdom | 4.9% |
| India | 4.5% |
Where the Corporation audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 1.61× | |
| 02 | British Columbia | ~1.5M | 1.29× | |
| 03 | Newfoundland and Labrador | ~100K | 1.25× | |
| 04 | Alberta | ~900K | 1.08× | |
| 05 | Manitoba | ~200K | 0.97× | |
| 06 | Nova Scotia | ~200K | 0.87× | |
| 07 | Saskatchewan | ~200K | 0.85× | |
| 08 | New Brunswick | ~100K | 0.80× | |
| 09 | Quebec | ~1M | 0.74× | |
| 10 | Prince Edward Island | ~20K | 0.73× |
The strongest cross-interests of the Corporation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.37× | ||
| 02 | Hypermarket | Shopping | 2.15× | ||
| 03 | Western Union | Business & Career | 2.01× | ||
| 04 | Sustainable energy | Home & Garden | 1.93× | ||
| 05 | CheapOair | Travel & Leisure | 1.88× | ||
| 06 | Orlando Bloom | Movies & TV | 1.84× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 1.78× | ||
| 08 | Mineral water | Food & Beverages | 1.78× | ||
| 09 | Wealth management | Business & Career | 1.74× | ||
| 10 | Innovation | Business & Career | 1.71× | ||
| 11 | Solar energy | Home & Garden | 1.64× | ||
| 12 | Money management | Business & Career | 1.61× | ||
| 13 | Asset management | Business & Career | 1.61× | ||
| 14 | Renewable energy | Business & Career | 1.59× | ||
| 15 | Art Deco | Arts & Culture | 1.59× | ||
| 16 | Tabloid (newspaper format) | Literature | 1.58× | ||
| 17 | Retail banking | Business & Career | 1.56× | ||
| 18 | Air pollution | Health | 1.55× | ||
| 19 | Private equity | Business & Career | 1.55× | ||
| 20 | Credit union | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.47× | |
| Convenience Orientation | PREMIUM | 1.38× | |
| Career Orientation | POWER | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.85× | |
| Social Media Usage | JOY | 0.87× | |
| Early Adopter Mentality | POWER | 0.89× |
Corporation has an estimated audience of 6,483,233 people in Canada, concentrated in Ontario and British Columbia.
54.0% of Corporation fans are female, 46.0% are male, with an average age of 43.7 years.
Corporation fans show strongest brand affinity for Real property (2.37×), Innovation (1.71×), and Western Union (2.01×) over the country average.
Corporation fans in Canada are most concentrated in Ontario (reach ~4.5M), British Columbia (reach ~1.5M), and Quebec (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Corporation itself, the audience over-indexes on Innovation (1.71×), Western Union (2.01×), Hypermarket (2.15×), and Sustainable energy (1.93×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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