A data profile of the people who buy, follow and care about Mentorship in United Kingdom — modelled from more than twelve digital signal sources. Mentorship has an estimated audience of 4,941,107 people in United Kingdom.
The average Mentorship fan in United Kingdom is 45.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Risk management, Wikipedia, Innovation, with strongest over-indexing on Risk management (6.2× the country average).
Demographically, the Mentorship audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Mentorship fan in United Kingdom is more female, around 45.5 years old, with strong Career Orientation tendencies and a notable affinity for Risk management.
The key figures that characterise the Mentorship profile in United Kingdom.
59.6% are female, 40.4% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 45.5 |
| Estimated audience size | 4,941,107 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Mentorship audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.4% |
| United Kingdom | 6.4% |
| India | 4.9% |
Where the Mentorship audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 1.57× | |
| 02 | West Midlands | ~300K | 1.33× | |
| 03 | Yorkshire and the Humber | ~500K | 1.13× | |
| 04 | South East | ~700K | 1.07× | |
| 05 | East of England | ~500K | 1.01× | |
| 06 | North East | ~200K | 1.01× | |
| 07 | East Midlands | ~300K | 0.94× | |
| 08 | Northern Ireland | ~100K | 0.94× | |
| 09 | South West | ~400K | 0.93× | |
| 10 | Wales | ~300K | 0.93× | |
| 11 | Scotland | ~400K | 0.92× | |
| 12 | North West | ~400K | 0.82× |
The strongest cross-interests of the Mentorship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stack Overflow | Technology & Electronics | 10.37× | ||
| 02 | Risk management | Business & Career | 6.20× | ||
| 03 | Wikipedia | Internet & Social Media | 4.39× | ||
| 04 | Political science | Business & Career | 3.99× | ||
| 05 | Information security | Business & Career | 3.85× | ||
| 06 | Innovation | Business & Career | 3.52× | ||
| 07 | GitHub | Internet & Social Media | 3.37× | ||
| 08 | Internet & Social Media | 2.81× | |||
| 09 | Adoption | Kids & Family | 2.79× | ||
| 10 | Sketch comedy | Movies & TV | 2.51× | ||
| 11 | Esso | Cars & Mobility | 2.50× | ||
| 12 | Satire | Literature | 2.35× | ||
| 13 | Volunteering | Politics & Society | 2.30× | ||
| 14 | Refrigerator | Home & Garden | 1.97× | ||
| 15 | Internet & Social Media | 1.93× | |||
| 16 | Politics | Politics & Society | 1.87× | ||
| 17 | Philanthropy | Arts & Culture | 1.84× | ||
| 18 | Hobby | Home & Garden | 1.78× | ||
| 19 | William Hill (bookmaker) | Games | 1.57× | ||
| 20 | Nonprofit organization | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.82× | |
| Need for Security | CONSERVATISM | 1.48× | |
| Spirituality | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.82× | |
| Creativity | OPEN | 0.88× | |
| Community Orientation | OPEN | 0.89× |
Mentorship has an estimated audience of 4,941,107 people in United Kingdom, concentrated in England and South East.
59.6% of Mentorship fans are female, 40.4% are male, with an average age of 45.5 years.
Mentorship fans show strongest brand affinity for Risk management (6.2×), Wikipedia (4.39×), and Innovation (3.52×) over the country average.
Mentorship fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~700K), and East of England (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Mentorship itself, the audience over-indexes on Wikipedia (4.39×), Innovation (3.52×), Political science (3.99×), and Politics (1.87×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Mentorship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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